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Monthly Archives: August 2008

The Benefits of SEO

Targeted Traffic
Increase the number of visitors to your website who are already actively searching for your product or service.

 

Cost-effective
Effective SEO leads to higher ROI and a higher volume of sales.

 

24/7/365 Promotion
Generate sales while you’re sleeping.

 

Increase brand visibility
Give your company an international footprint for a relatively small investment.

 

Fast implementation
Unlike print marketing, which takes months between initial agreement and first sale, SEO leads to increased sales in weeks, if not days.

 

Improve your sites accessibility
SEO makes your site more accessible to all visitors of your site, even if your visitors are using an outdated web browser.

SEO Price Differences? Why?

One of the most confusing aspects to SEO is pricing. Ask for five different quotes and be sure to expect five completely divergent price points.

 

Why?

Because the business of SEO is relatively new and highly technical, they’re many less-than-credible companies looking to make a quick dollar through extraordinarily low prices and false claims (filled with confusing acronyms).

 

Be wary of any company who “guarantees” top placement on Google for your particular search term. According to Google, “No one can guarantee a #1 ranking on Google.”

 

In business, you almost always get what you pay for. Many SEO firms claim to submit your site to 20,000+ search engines for a bargain price, but what they don’t tell you is that you’re actually hurting your PageRank (your site’s credibility with Google) by using these type of bulk, cookie-cutter services.

 

Speak to one of our highly experienced SEO experts today to learn more about the right way to approach SEO for your business.

How Much Does SEO Cost?

Think of SEO pricing like that of a good print shop. Since every brochure or business card is different from one company to the next, the print shop treats every job as a custom order with a custom priced based on the specific needs of the client. Since SEO is so customer specific, the same custom pricing rules apply.

 

So in short, there is no cookie-cutter approach to SEO, and thus we cannot offer a single flat rate.

Pricing depends on a number of factors:

 

Keywords being optimized
Some keywords are more expensive than others. For example, “plastic surgery Beverly Hills” is more expensive than “rollerblades” or even “plastic surgery”. Some keywords are so competitive it takes a massive effort to even break into the first 20 pages on Google.

 

Current state of your website’s content
Is your page content optimized for the specific keywords you’re trying to target? Is your domain contained inside a Content Management System or static HTML? Getting a non-compliance website up to SEO optimized W3C standards is can be costly without careful planning.

 

Age of domain and number of trusted backlinks
How long has your domain name been established on the internet? Do you have links from other, high-quality websites in your field?