Google has just launched a new capability that will significantly boost search engine optimization potential for many websites. Google can now perform optical character recognition on scanned documents published in PDF format on the Internet. Basically, that means Google’s search spiders and bots can now “read” PDF documents and include them in search listings, something the web’s No. 1 search engine couldn’t do previously because of problems in verifying PDF file content. The new search parameter will now allow Google to include white papers, newsletters and other material typically published as PDF documents in user search listings.
Many documents — white papers, manuals, magazine articles, newsletters, etc. — that appear on the Internet are first created and formatted in word processing or desktop publishing programs. They are then scanned into websites in the same manner as photos, as a whole and complete item. Unfortunately, unless a user has the same program (and often the same version of that program) installed on his computer, the original formatting is lost when the document is opened, creating a mess of unreadable gobbledygook. Adobe Systems solved this problem with creation of the PDF format, short for Portable Document Format. When scanned documents are published to the web in PDF format, they can be read, downloaded and printed by nearly any computer or printer without problem with use of Adobe’s free Adobe Reader. All the original formatting of the original document, including typeface, photos and graphics, spacing, layout, etc., is reproduced intact. The user sees and can print a perfect duplicate of the original document.
While including PDF documents on a website was a boon for Internet users, it didn’t register with Google’s search engine optimization tools. A tremendous amount of useful information was not finding the audience it deserved. Additionally, site owners were not realizing maximum marketing potential from these in-depth and often expensive to create documents. With Google’s new capacity to include PDF documents in search results, the white papers, newsletters, articles, etc. that you upload to your website can now draw traffic and improve your SEO rankings.
“This is a small but important step forward in our mission of making all the world’s information accessible and useful,” said product manager Evin Levey in the Official Google Blog. By converting a picture of text into searchable content, the new technology allows Google’s search engine tools to index PDF content and include those documents in ranked search results. It may be one small step for Google, but this new capability is a giant leap forward for website owners excited to improve their SEO rankings.
Sometimes when we have invested a lot of time, money and effort into something, we really want to see it through. And that strategy works, in some cases. However, there are times when you have to cut your losses.
Starting all over again does not have to be all that difficult, especially if you start with the right firm. And Increase Visibility is just the firm to help if you have been frustrated with your past efforts to get your website noticed the way you want.
If you have put a lot into your business, and want it to succeed, then you need to make sure that you are doing all you can to promote and market your products and services. This means that if you have already invested in someone who said that they could get you top search engine placement and they have not, then it is time to look elsewhere. You are only throwing more and more of your hard-earned money away if you continue to use the services of a firm that cannot deliver. And it is quite possible that someone who had promised you “pie in the sky” results only did so to lure you in and now you find it hard to walk away because you think you have put too much in to start all over again.
Successful Search Engine Placement Takes Time
Increased Visibility takes the time to understand your business, your goals and your customer base. A company that promises to get you SEO by using an approach where they try to blanket search engines and directories with your website is playing a numbers game and these games often do not work. We take the time to submit your web pages manually and that makes all the difference. Search engines know spam when they see it.
Do you know the question?
What you need is a natural approach to search engine optimization. We start by learning about what your key clients are looking for an analyzing how they search the web when they want to find an organization such as yours. We know you want to be the answer that your target audience seeks, but you have to find out what questions they are asking. Then we can help you craft your web pages as answers to the search terms they pose.
When you type in a word or question in the search box, you get a list of matches that respond to your query. Sometimes potential responses run into the thousands, even hundreds of thousands. How do search engines decide which responses to show first and which to place at the end of the queue?
The order in which responses are shown is called ranking. Since your goal is to have your website ranked as close to the top of the response list as possible, it pays to understand how search engines rank sites. Search engines use complicated mathematical algorithms to select matches to a search query. Because search engines seek to display a diversified set of search results, they generally employ more than one algorithm to achieve the final search ranking displayed to the user.
There are a number of different types of ranking algorithms, including:
The ranking of displayed query responses is dependent not only upon the results of individual search ranking algorithms, but on complex interrelationships between the various ranking algorithms. An effective search engine optimization program will take into account the parameters of both individual ranking algorithms and the manner in which they relate to and affect each other. It can be a complicated process that cannot rely solely on the hard data of science or rotely applied formulas. Manipulating the complex relationships between search engine ranking algorithms to build a highly effective search engine optimization marketing program requires the adroit finesse and intuitive insight of an experienced expert.
The reverberations of Wall Street’s ignominious crash have everyone looking over their shoulder to see if the sky is still falling. While we’re probably still in for a few more thunder storms and lightening crashes, there appear to be a few glimmers of light peeking around the edge of the storm clouds. In order to weather the recessive economy, experts say businesses will need to maximize cash flow, hold the line on expenses and make every dollar count until the sun shines through again. A recent study shows that search engine optimized (SEO) Internet advertising could make the difference between weathering the storm and drowning.
In synch with the declining economy, total advertising expenditures fell through the first half of 2008, according to a recent study by TNS Media Intelligence. Interestingly, the study found that Internet display advertising was the only media to show substantial gains, jumping 8% in the first six months of 2008. Newspaper, magazine and television advertising continued to decline, and only small gains were realized by cable and syndicated television. The best return on advertising dollars came from targeted, search engine optimized Internet display ads.
While some argue that advertisers are “just following the eyeballs,” savvy marketers recognize that search engine optimized Internet advertising offers more than just a wider audience. Targeting and measurability provide the one-two punch that allows Internet advertising to beat out other media competition.
Search engine optimization is the key to a successful Internet advertising campaign. Maximizing your advertising dollar is just one advantage of a comprehensive SEO plan. Using search engine optimization to integrate and link your website, advertising program, newsletter, press releases and all your Internet peripherals is a proven way to expand the scope of your marketing budget and increase sales. Businesses that use SEO to target advertising expenditures and measure and analyze results will weather the current economic storm and prosper. Those who don’t? Well, let’s just hope they know how to swim!
Everywhere you look people are touting one product or another as being “natural,” “organic,” and “good for you.” And being concerned with self-care, you are probably paying attention because the stuff you take in is important. It is what keeps you going. It is sensible to embark on a healthy diet that constantly supplies you with good things, rather than to try to binge on something hoping to get good health in an instant.
It is the same with improving your search ranking. When you look at a computer, it is a machine, but that machine was made by and is used by humans. The internet is not a human, but in a way it is a living, growing organism that requires a steady diet of quality ingredients.
You know that if you eat a lot of sugar all at once, you may get a burst of energy, but eventually you will come off of that sugar high, tired and confused. There are a lot of firms out there that will promise you that they can get you to the top of the pile instantly. And this may work for a while, but the results of this kind of crash-loading are temporary, if they work at all.
Like good health, organic search placement requires a plan for sustained growth. Increase visibility wants your company to grow steadily and to maintain that growth. Sometimes natural SEO results can take months, depending on your industry. We stand by our slogan: Optimizing Today’s Websites and Increasing Tomorrow’s Visibility. We want you to make the most of your current website AND we will employ techniques that will bring more and more people to your site in the future. What we don’t want is for you to have a huge influx of visitors to your website for a while, only to see these people go away and never come back.
When someone comes and promises you a high ranking right away, using questionable methods, they do not have your best interests in mind. They will do what they can to get you the promised results and then leave you to figure out how to sustain it.
We stay accountable to you with monthly reporting so you know that we are working on your behalf. We can also monitor your keyword position and make necessary adjustments to keep you on the top.
Check out these testimonials from our satisfied customers. Increase Visibility is accountable, reliable and we get results.
There are a variety of Search Engine Optimization (SEO) strategies you can use to drive traffic to your website. Today we continue our October 14 post on the best SEO techniques for building site traffic:
Just yesterday, I was at a conference for bloggers where I learned that each “tweet” you post on Twitter gets its own separate URL. As you can imagine, that is a lot of URLs. Twitter can be one tool in your repertoire that you use to make sure that your website gets noticed and that customers keep coming back for more.
If you missed Monday’s post about the usefulness of Twitter, here is brief recap:
Twitter is a micro-blogging application that lets you post very short posts (no more than 140 characters). Other people can sign up to follow your tweets and keep up with what you are doing. Twitter is a way to increase SEO, just as blogging is. And you do not have to Twitter continually on a daily basis. You can pick certain times to Twitter or even Twitter to give updates from certain events like an industry conference.
At the end of this past summer, Twitter decided to hire someone who will be dedicated full-time to making sure that people are not using Twitter as a way to bombard others with spam e-mail tweets.
But even before that people found ways to try and use Twitter in ways that the company’s founders had not intended. If you have signed up for Twitter, then Twitter included no follow to the Web entry that is a part of your profile. However, some people found a way around this so they could slip some links in without Twitter noticing.
Interestingly enough, it was someone from Google who brought the loophole to Twitter’s attention. As we mentioned before, Google is serious about SEO and organic placement. Google is active in finding those who try to get better rankings using fraudulent methods. To paraphrase one blogger–you have to wonder about a business that relies on these kinds of methods to increase their chances with search engines.
There are no shortcuts to great SEO and organic search placement. Even sneaky techniques like trying to outwit Twitter will only get you so far. If you want to make sure that your website gets a good page ranking and that people can find you on the internet, talk to the experts at Increase Visibility. Creating a website with targeted content and useful reciprocal links is how you can achieve lasting success with search engines and by extension with the customers you want to reach.
Search Engine Optimization (SEO) is that marvelous, mysterious mechanism that drives Internet users to your site when they pose a question on Google, Yahoo, MSN or any of the popular search engines. They may be looking for answers to a question or for information about a service or specific product. SEO is what makes certain their search leads to your website.
SEO uses a variety of techniques and tools to insure that when someone powers up their computer and types a keyword or question into the search box, your website will appear at the top of the list of sites pulled up. Is that important? You betcha! Studies show that most people only access sites on the first page displayed. Few ever look at the second page. And the probability that someone will view your site decreases the farther back you appear. If your site doesn’t show up until page 3 or 4 or 10, no one is ever going to see it. That’s why SEO is so important. You probably spent a bundle designing a great website, but it’s money down the drain if no one visits. SEO makes certain your website pops up at the top of the search list which, in turn, drives traffic to your site — and traffic = sales.
Here are some of the best SEO strategies for building site traffic:
Coming Friday: More Site Building SEO Strategies
As you may already know, it takes a good amount of effort to get the kind of SEO that keeps your blog at the top of the heap and in front of more and more customers. We’ve already discussed how you can use relevant reciprocal links to your advantage. But while these links can help you with SEO, they are connected to content on other websites that complement yours. It is good to connect with others, it is also crucial to examine the content on your own site as well. Increase Visibility can analyze your website and its content to give you an in-depth look at how you can really be seen in online searches.
What can you do with the content on your own website to maximize its usefulness? Well, one thing you can do it make sure it is fresh. Google and other search engines feed on fresh content. Since search engines are created by people, they operate in some of the same ways that we do. You don’t want stale crackers, moldy peaches, or rotten meat, do you? Well, neither does a search engine. For a search engine, a static website is a stale website. Without fresh content, a search engine may pass you over in favor of something newer.
But you may be thinking: the basic info about my business stays pretty much the same. Or, you may think you don’t have time to continuously re-write the pages you already have. One way you can keep things fresh is by using Twitter.
If you have not heard of Twitter, it is a micro-blogging application that lets you give very brief updates and allows interested parties to follow your micro-blogs or “tweets.” Each update is limited to 140 characters, so you cannot get carried away, but you can give a bit of info to clients and stay on the search engines’ radar.
This election season, several news outlets used Twitter during the debates to give minute-by-minute analysis of the proceedings. And lots of people who didn’t want to wait until the end for commentary kept up with these tweets. Or they read the Twitter commentary later to get a sense of how the media saw the debates.
Even if your website pages have updated content, Twitter is a great way to boost your ranking even further. You can have an employee give Twitter updates during an industry convention or important industry function. Both your clients and the search engines will welcome being kept up to date and in the loop.
Twitter is just one way to get better SEO and Increase Visibility can work with you to let you know if it is an effect method for you. And of course Twitter itself has been tweaked a little lately, so come back on Wednesday to learn more about Twitter and SEO.
Webmasters seeking to maximize search engine optimization (SEO) occasionally run afoul of Google search rules and are penalized for duplicate content. As explained in our October 7 post, the problem is one of differing goals: ranking vs. filtering. Webmasters who want site content to be accessed by as many search parameters as possible often assign multiple URLS to the same content. Working to produce unique search results, Google’s filtering process groups duplicate content and selects a representative site or page for display. Webmasters often feel they pay a “penalty” for unintentional duplicate content through decreased Internet exposure and display of less than optimal sites/pages.
Try these tips to minimize duplicate content and maximize your SEO exposure:
If you participate in an affiliate program, avoid the “cookie cutter” approach to site content. Your site should contain unique, relevant content that adds value to that found on the parent site.
Don’t use the “cut and paste” approach to creating content on multiple pages or sites. Some repetition of key phrases is unavoidable, but each page within a site should carry unique content with a distinct focus. For boilerplate text such as copyright info, use a short summary and link to a detail page.
Avoid scraping content from other websites; it’s a definite Google foul. However, there’s no penalty (besides annoyance) if someone scrapes your site. Google is quite good at determining which is the original site. If you syndicate your content, ask syndication partners to identify and link back to your content as the original source.
Use the robots.txt file to block less desirable printer versions of content from access by Google crawlers. Check the file to verify that content you want crawled hasn’t been blocked. If you have created multiple versions of your site, include the preferred version of your URL in the sitemap file. Google does not consider multiple language versions of a site to be duplicate content.
Use 301 redirects in the .htaccess file to redirect Google’s spiders.
Keep internal linking consistent.
Get rid of publishing stubs by either not publishing or blocking empty pages.
Use top level domains (TLD) to denote country-focused content.
Increase Visibility offers a free website analysis that can tell you how Google and other search engines see your site. Our trained SEO specialists can show you how to optimize your site and improve your search ranking.
When it comes to SEO, Google rules the roost, and you should know that they take their work very seriously. They may not get it right every time, but a lot of work goes into making it possible for someone to type in words related to your industry and find you.
Like many other huge organizations, Google started with a great idea, but they do more than just think about search engines and queries. Google puts a lot of time and effort into make sure that when someone types in a query, that person is going to be satisfied with the search results.
While they can only examine a small sampling of all the queries that are typed into Google, the company evaluates the effectiveness of these searches using real, live humans and results generated by automated experiments. Human evaluators are not just people picked off of the street. They are trained to examine search results to ensure that they truly are useful.
According to Google, if asked, internet users would say that they wanted a search engine to provide relevant results. But the definition of what is relevant has become increasingly more complex. Internet users want up-to-the-minute results from reputable sources. They are also interested in related links that really tie into their original query. You want to make sure that your website goes to the top of the heap.
Like Google, our team at Increase Visibility works hard, too. We keep current on how search engines function. The techniques you employed last year to get a higher page ranking, may not be working anymore and we can explain why. There is a lot you can do to get your website noticed and reach more customers, which will lead to higher profits.
We apply our in-depth knowledge of SEO to your specific business goals. Increase Visibility doesn’t just lecture you on SEO. We take the time to learn about you and your business, so we can customize our plans to fit your needs.
Call us today at 877 SEO ADVICE, 877 736 2384 or e-mail us at info@IncreaseVisibility.com.
Google’s “duplicate content penalty” gives web designers fits, despite Google’s steadfast denial of any “penalty.” It really doesn’t matter who’s right; it all boils down to a matter of semantics. Webmasters and Google simply view “duplicate content” from different perspectives: rankings vs. filtering.
Duplicate content can occur when webmasters attempt to improve search engine rankings and increase traffic by utilizing popular search queries. Duplicate content should not be confused with plagiarism in which content is lifted from one site and republished as unique content on another site. That’s a definite Google foul, as is republishing content without adding additional value. Duplicate content is the non-malicious and usually unintentional repetition of chunks of content within or across domains. It generally occurs when pages are stored in multiple formats with multiple distinct URLs. It’s easy for multiple key words in a search engine to pull up the same content from different URLs, effectively “duplicating” the same content. The problem, besides the obvious desire to present unique content to searchers, is that searchers may receive a less desirable version of your webpage which, naturally, you want to avoid.
The disagreement over duplicate content occurs because website owners and Google don’t have the same goal. You are focused on ranking. You want your website or webpage to be among the first 10 to 20 pulled up in a search. Therefore, you want your unique content to be available from as many search avenues as possible. Google focuses on filtering. In a December 18, 2006 post on its Webmaster Central Blog, Google explained its approach this way:
“During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in ‘regular’ and ‘printer’ versions … we’ll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments.”
This is the origin of the perceived “duplicate content penalty.” Google says having multiple URLs on the same domain that point to the same content won’t earn you a trip to the principals office, but it does cause Google to react in a way that webmasters don’t find favorable, hence their sense of being penalized. Because Google’s goal is to show searchers 10 different results, Google groups URLs that point to duplicate content and selects what it considers the best URL to represent the group. Unfortunately, Google’s choice isn’t always the one you want searchers to see.
Friday: Avoiding Google’s duplicate content penalty
Years ago there was a very popular book out that promised to help readers win friends and influence people. The book was true to its work and it did help many people do just that.
These days if you are in business, you not only have to win over and influence the people you meet face-to-face, you also have to gain the trust of the scores of people whom you won’t see in person, but will encounter virtually through the world wide web.
Who better to assist you in doing that than a firm who has already won over so many of its own customers? Increase Visibility, a prominent search engine optimization and marketing firm, are living proof that a company must practice what is preaches to be successful. Increase Visibility recently announced that its customer retention rate of 96%. This rate is one of the industry’s highest.
Increase Visibility provides its customers with exceptional support, starting with a in-depth study and analysis of SEO tactics. They can help you both define and refine your techniques to increase search engine placement. Working with Increase Visibility will help you expand your customer base, as well as hold onto the customers you already have.
Just ask William R. Jones, President of ChildCare Background Research Corporation. “Not only did they [Increase Visibility] achieve their goals of getting and keeping our site in the top five placements in organic search for our crucial keywords but they surpassed all our expectations in accomplishing the feat in less than 120 days.”
You too can find yourself quickly rising to the top of search engines. For more information on Increase Visibility and achieving higher search engine placement, please visit http://increasevisibility.com.
And keep coming back to the Increase Visibility blog for search engine optimization tips and internet marketing information.
Web marketing doesn’t start and end with development of a website. You can have a dynamic looking website with lots of bells and whistles; but if no one finds it, your web marketing program is dead in the water. Search Engine Optimization (SEO) is the solution. SEO is a multi-step process that maximizes your Internet exposure by optimizing your website to better target major search engines. The resultant higher search ranking ensures that your website appears in the critical first 10 to 20 sites listed when potential customers perform a search for your product or service.
SEO is a proven method of increasing online traffic, business exposure and sales. To meet the individual needs of our clients, Increase Visibility offers three graduated levels of search engine optimization, all of which include: website optimization, social media marketing, directory submission and custom reporting.
Keyword determination is the first step in optimizing a website for search engine placement. Keywords that are incorporated into your site during optimization to current search engine standards. At the Silver level, up to 10 traffic-driving keyword phrases are promoted.
To improve social media presence and drive more traffic to your site, we build link popularity by posting comments about your products and services on relevant blogs. We promote your company on social bookmarking sites and will submit whitepapers you’ve created to the top article marketing sites.
To generate site traffic and build link popularity, we submit your website to key Internet and industry-specific directories. In addition to the top free directories, the Silver level includes submission to two primary paid directories.
Real-time web analytics provides you with valuable data about website traffic 24/7. A monthly report tracks keyword positions, pay per click activity (if contracted), and traffic statistics.
Bundle B. In addition to Silver services, the following additional services are provided:
Up to 15 traffic-driving keyword phrases are promoted.
Podcasts you have created are submitted to podcast directories and popular social media sites like iTunes. Raw audio files can also be formatted. Formats downloadable from your website can be created.
At the Gold level, your website is submitted to three paid directories.
Bundle C In addition to Silver and Gold services, the following additional services are provided:
Up to 30 traffic-driving keyword phrases are promoted.
Video marketing is added to the social networking mix. We compress, convert and promote your raw video feeds on your website and top video marketing sites, including YouTube and Break.com.
At the Platinum level, your website is submitted to four paid directories, including Business.com.
Customized packages and add-ons are also available. Visit the Increase Visibility website to view SEO optimization program specifics.