Archive

Monthly Archives: April 2009

Service Providers Can Use Social Marketing to Increase Visibility

Earlier in the week we talked about how sometimes when it comes to SEO, service providers may feel left out of the game. The notion that optimizing your website matters little because you are not online selling a product that people can order and have shipped to them is incorrect. As a service provider, you are selling your expertise. Even though it does not come in a box, you still want to make sure that your website does more than list your address and phone number. You want your website to project your professionalism and authority. And if it already does that–great! Now you need to get the word out to the masses so that you can increase your client base.

 
One medical consortium found that making the most of their website was a boon to their online traffic. After implementing search engine optimization techniques to get people to the site, they use social networking to further strengthen the connection and to stay on search engines’ radar. By having doctors who are part of the consortium blog on the site, they were able to increase the site’s original content, something that search engines value. They also were able to reach out to existing and potential patients who were able to get to know more about the doctors that work for them.

 
Their increased web visibility certainly helped more new patients find them. And it also helped potential employees find them also. Doctors, nurses and other professionals who were looking to work for a forward-thinking medical group are likely to be impressed when they see an up-to-date website.

 
The Social Media Marketing component that you get when you choose one of Increase Visibility‘s SEO plans includes:

 
 Blog Commenting – in an effort to build link popularity and drive direct traffic to your site, we will find blogs with relative content and post comments about your products and/or services.
• Social Bookmarking – in addition to posting blog comments, we will also promote any mention of you in blogs, articles, news releases, etc. in social bookmarking sites which will help drive traffic to your site.
• Article Marketing – if you have any articles that you have written about your company, products or services, we will submit those to top article marketing sites, blogs and social bookmarking sites.

Good SEO Can Help Service Providers Increase Visibility

A lot of times when we discuss search engine optimization on this blog, we talk about products and storefronts (be they physical brick-and-mortar storefronts or virtual online ones) and at times we mention services too. However, we are aware that some of you who are service providers may not really quite see just how SEO can help you if your main product is not something you manufacture, but something that you do. Well, thanks for bringing that up (smile); we would be glad to tell you just how organic search placement and SEO can make a difference for your business.

 
Good SEO can do wonders for reputation management and bring your website to the very top of the pile when internet users are searching for a service provider in a particular area. Many years ago some business purposefully chose names like “AAA Plumbing” so that they would be first in the phone book. There is no need to alter your organization’s name in that fashion since the internet is not alphabetical. Instead, you need to make sure that your site has the keywords that people associate with your service. You also want to make sure that your website is listed in pertinent local directories and perhaps you may even want to put some pay-per-click advertising in place to increase your online visibility a little faster.

 
While everyone is not on the internet, a overwhelming number of people are. And even those who do not use the internet are more likely than not connected to someone who does. Word of mouth does not just spread based on actually experience. People go out and talk about the service providers they have read online too, even if they have never once visited the place they are discussing.

 
With that in mind, you want to make sure that people can find you online and that what they find is worth discussing. Increase Visibility can help. Here is some of  what you get when you choose one of our SEO plans:

 
Website Optimization
• Keyword Discovery/Analysis
• Optimize Site
• Promotion
Directory Submission
• Paid Submission.
• Directories Include
• Free Submission

 
Come back later in the week to learn about how one group of service providers used their website to enhance their reputation and increase visibility.

Organic Search Optimization Works on a Continual Basis

Earlier in the week, we looked at why good organic search engine optimization is not really the same thing as advertising.  With organic search, you have an ever-present internet store window display. We mentioned that while advertising certainly has its place, it is kind of like the old movies where a little more stands out on the sidewalk trying to entice people to by newspapers by yelling “Extra! Extra!” At some point, that little boy will get tired or need to go home.

 

And when it comes to people just walking by, you may not mind if certain people don’t pay attention because you are not selling papers by volume as the little boy is. With organic search optimization, you have tailored your internet store window with a certain kind of customer in mind. That person will not be able to resist stopping in for more. This is exactly what you want–you want internet users who are interested in what you have to sell and disposed to purchase or at least start to form a connection with you and your products to be drawn to you.

 

But you may be thinking–how do I know who that person is? If you haven’t already analyzed your ideal web consumer, let Increase Visibility help. We can analyze your web traffic to tell you who is already visiting your site, who is staying and what time they are spending on what pages, among other things. We can also look at your website to see if you are making effective use of the those pages. For example, if it seems that your target customer is not interested in perusing page after page, we can advise you on how to streamline your website.

 

Increase Visibility offers a free website analysis. We can run this free analysis and provide you with a free ranking report and it will not take forever to complete. This is a service for which most companies charge $399 or more. This will allow our trained technicians to see what the search engines see and determine what needs to be done to improve the success and top positions of your website. An experienced search engine consultant will email you the findings within 24 hours of your request and then contact you to discuss your options and how we can help you increase your revenue this year from your company website.

SEO and Advertising are Not the Same

When they consider getting the word out about your goods and services, some companies just lump any effort to do this under the broad banner of advertising. And since we specialize in looking at search terms and keywords as part of our work, we want to be just a little bit picky about that. While it is okay for internal documents if your search engine optimization efforts are thrown in the budget under the banner of advertising, it really does not pay to think of SEO as advertising.

 

No doubt you have seen footage of newspaper boys standing on city sidewalks yelling, “Extra! Extra! Read all about it!” Sometimes that is all they yell; other times they go on to throw out a tantalizing tidbit from the news, one that they hope will entice someone to buy a copy of the paper. In some ways, advertising means that you are paying money for the form in which that little boy stands out and yells: is he on a busy or deserted corner, does he yell in English or some other language, is the tidbit that he is giving based on facts or gossip.

 

When it comes to SEO you are not so much employing someone to yell for you, as you are doing your best to lure people to your website based on what you have to offer. Good SEO is more like the display in the store window that the little boy is standing in front of as he tries to sell those papers. If the display is artfully done, it will bring people into the store. If not, they will barely notice it can just keep walking by. While you may have sought help in creating your display, it is not the same as employing someone to continually shout your praises. The store window is visible day or night and does not have to go to bed.

 

Effective organic search optimization techniques work for you day and night, rain or shine. It does not matter if your customers are early risers or night owls, they will not have to be awake at a certain time to hear or see your ads. They will not have to decide to pick up one magazine or one phone directory versus another. Because no matter what other media they may choose to read, you can safely assume that the vast majority of the people you want to reach use the internet.

For more information on SEO call Increase Visibility at 1-877-SEO ADVICE (877-736-2384).

Back to Basics: What is SEO?

Sometimes it pays to get back to basics. We do not want to assume that everyone who comes to our website is fully versed in what search engine optimization (SEO) is or that it can mean for their presence on the web.

 

We all hear so much about the web, web 2.0, and search engines that it is hard to believe that some of these terms and concepts are still in their infancy. The term SEO has only been around since about 1996. And like most infants, the web is continually growing and changing, so what may have worked last year, may not bring the same results today. This is why organizations employ the services of a firm like ours. Increase Visibility can stay on top of your website positing so that you can take care of the day-to-day concerns of your business.

 

To optimize anything is to improve or make it better. If you have a website you rank somewhere…but where you want is what makes the big difference. If you are at the bottom of the pile, you are there…but the customers you are hoping to reach will not see you.

 

Search engine optimization is a multi-step process. Our work includes correcting your existing HTML and Meta tags so that they are read correctly by the search engine spiders. We also analyze what key words your prospective customers are most likely to use, develop new Web pages (rich in content that gets the attention of search engines and web users) that feature these words. Part of our work also includes submitting your site to search engines. In addition to those things, we utilize more traditional traffic-generating strategies, such as making sure you’re included on key Internet and industry-specific directories, for instance.

 

Visit our website and take a look at our SEO Plans. If you find that you have a lot of questions, do not hesitate to give us a call at 1-877-SEO-ADVICE (877-736-2384). We are happy to speak with you and we do not mind explaining what it is that we do. You seem that is what separates a legitimate SEO firm from the less-than-honest ones: are they willing to be open and honest about their work? At Increase Visibility we will not ask for a fee and keep you in the dark. We want you to understand how we can improve your web presence so that you will be able to recognize the signs of growth.

Precise Keywords are Crucial for SEO Success

Do you use the Yellow Pages? For some people, this directory works great. They open it up and are able to find exactly what they are looking for quickly, sometimes even within a few seconds. And then there are people like me… people who get confused by the Yellow Pages. I flip through thinking that a category that exists in my mind will be there and often it is not. Somehow the way I group things does not coincide with the way the categories Yellow Pages uses to group things, so we are often at odds.

 

Online search engines are directories as well, but they allow more latitude than the Yellow Pages because you can type in anything you want and information will appear. When you want Internet users to find you making sure that you are incorporating the correct keywords is crucial search engine optimization… but here’s the tricky part: How do you know which keywords are right ones? No matter what your industry there are certain words that common sense will tell you are the ones that people are most likely to use when they are searching for organizations like yours. However, there are just as many words that probably do not occur to you that people will also use. And it is zeroing in on those words that can make the difference between a great SEO campaign and one that is just so-so.

 

At Increase Visibility we offer a competitive keyword analysis as part of our array of services. This analysis will give you a comprehensive breakdown of the terms that people are using as they search the web for products and services like yours.

 

Not only is it important to see the search terms that people are using, you also want to know when and how they are using these terms. With our keyword analysis, you will also get information on the average amount of times per month that these terms are being used. Determining the frequency of a search term can tell you which terms you should use more and which terms you should use, but not be as concerned about.

 

In addition to this, once you know what kinds of terms people are using, this not only helps you with content, it also assists you in deciding which products and services to feature on your homepage.

 

Let Increase Visibility help you not only improve your online presence, buy your business and bottom line as a whole. You can visit our website today to learn more.  Or, if you prefer to talk to someone, give us a call at 1-877-SEO-ADVICE (877-736-2384).

Be Sure to Monitor Google AdWords

When it comes to pay-per-click advertising, Google AdWords rules the roost, but that does not meant that you should not monitor your Google AdWords account. Like all of your search engine optimization efforts, Goodle AdWords requires evaluation from time to time to see if it is working or if adjustments are needed. It is tempting to get started with pay-per-click advertising and then just hope that it all works out.

 

In the first quarter of this year, the cost per click for Google AdWords has gone up. Perhaps you have noticed this. We monitor things like this very closely. Although we cannot give you the precise reason for this change, we think that it may be connected to the fact that there was actually a drop in the cost per click during the last quarter of 2008.

 

While you do not want to spread yourself or your advertising budget too thin, it is important to have variety. There are other sources for pay-per-click advertising and you can also start to augment your efforts to gain more customers through organic search placement. Increase Visibility can also submit your website to directories, some of which require payment.

 

There is no need to make any sudden moves, but we are recommending that people review these costs over the next few months, remembering that no marketing effort is one-size-fits-all. Google AdWords performance results depending on the industry. Some people have found that they are faring better with pay-per-click advertising at Yahoo, but this is not the case for everyone.  In addition to Yahoo, other Pay-Per-Click advertising programs include: Overture, Lycose InSite AdBuyer.

 

If you have been using Google AdWords and are not sure whether or not to continue, give us a call. We can look over your online marketing efforts and help you look for other ways to increase your online visibility and your website traffic. Using Google AdWords and other pay-per-click programs are just one way for you to bring more people to your website. Pay-per-click advertising is just one part of a successful SEO campaign.

 

Contact Increase Visibility for assistance in managing and interpreting the results of your pay-per-click advertising efforts. We can also help the tailor a marketing program to get more mileage from your online marketing budget.