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Monthly Archives: July 2009

Increase Visibility Can Help You Get Back in the Internet Saddle After Disappointment

At Increase Visibility we are all about helping people harness the power of the internet to increase their business’s reach and revenue. As an experienced California search engine optimization company, we work with all kinds of businesses and organizations. We are a California SEO service that helps those who have never done much on the web at all get out there and reap the rewards of having a well-rounded internet marketing campaign. We also like to assist people who have been on the web for a while, but seem to be stuck in a rut or are not sure how to take things to the next level as far as improving page rank or making the most out of social media tools.

We also know that everyone does not call into the California SEO categories that were listed above. There is another group of you out there who definitely recognize the power of the internet, but who are feeling a “once bitten, twice shy” because something went awry with your internet marketing efforts.

Do not worry! We are also here to help you as well. Perhaps some of you trusted someone to build your site and found that they were less than honest or that they included erroneous information on your website that cost you money and/or clients. At Increase Visibility we know that we only do well when our customers do well, so we have no desire to do a hasty or inadequate job. We want to build lasting relationships with our customers and that requires integrity and hard work. We would be happy to refer you to testimonials from some of our many satisfied customers. You can also view their websites to see that these sites are professional, have fresh, relevant content and are pleasing to the eye.

Increase Visibility delivers unmatched and customized Search Engine Marketing services to meet all the unique needs of our clients. We handle all different kinds of websites, industries, audiences, and marketing goals, no matter how large or difficult the project. Do not hesitate to contact us at 877 SEO ADVICE (877-736-2384).

Simple Ways to Use Twitter to Improve SEO

Last week, we were talking about Twitter and SEO. There are a number of prominent journalists and well-known SEO experts who place little value on Twitter, but as time goes on even some of Twitter’s most die-hard opponents may change their tune. As a top-rated California SEO service, we can tell you to take dismissive Twitter advice with a grain of salt.

As of right now, Twitter may not have revolutionized the SEO landscape, but it has become one of many tools that you can use to enhance your SEO. And as you know, anything that contributes to improving search engine optimization is a weapon that you want to have in your online arsenal. When it comes to California SEO, you want to make use of all of the tools at your disposal.

Besides updating Twitter on a regular basis and connecting and sharing with other Twitter users, there are some very simple things you can do to optimize your Twitter presence for better results in California SEO and SEO in general.

What’s in a name?
A whole lot when it comes to twitter. You need to make your title tag fall in line with whatever phrase you want to get picked up by search engines. On Twitter, a user’s title tag consists of that person’s name followed by their username. If you work for Beauty Cosmetics, then you want that to be your name on Twitter because that is what search engines will pick up. Don’t alter that (i.e. Beauty_Cosmetics or Beauty Cosmetics!) unless you are trying to build SEO on some alteration of your name or your business’s name.

Stay connected
We talk about links a lot on this blog. And with good reason, useful, relevant links are a great way to build your reputation as a knowledgeable resource and build relationships with others. But how often do you link to your own website and other online ventures? And more specifically, how often do you link to your Twitter account? If you are not doing this give it a try. Link to your Twitter profile using your name/business name for the anchor text. You do not have to do this every time you mention your name in something online, but just here and there–that way people who were unaware that you were on Twitter or who had not thought of following you, may be persuaded to keep up with you on Twitter.

Twitter and SEO

Some journalistic stalwarts like to make fun of Twitter, but at the same time, some of those same people use Twitter. Even as they use Twitter in an ironic way, they are still taking advantage of it. As skeptical as they are, they know if you can’t beat ’em, you might as well join ’em.

There are also some SEO experts who doubt Twitter’s SEO value from a purely technical standpoint. But since all social media marketing has some bearing on SEO, we think it is a worthy endeavor. It is okay if you are not ready to step into those waters, that is fine, but be wary of any California SEO firms who tell you that you should totally ignore socially media marketing. However, if you are looking for a California search engine optimization company to help you get up and running on Twitter and other social media marketing tools, look no further than Increase Visibility.

Since Twitter limits the length of each communication to 140 characters, people who use Twitter shorten URLs they want to share. Someone has asked us if these short URLs still count–of course they do! When it comes to indexing, the full URL is what counts with search engines. To a search engine, a shortened URL is simply a placeholder.

Whenever a link to your site appears anywhere on the World Wide Web, there is the possibility that someone will click on it. And using Twitter simply increases the chances that you will connect with someone who will be interested in what you have to say about your organization and about your industry.

The people who created sites like Twitter and Facebook spend a lot of time saying that these sites are all about creating community, but at the same time they are constantly looking for ways to find ways to make these communities more profitable.

Profitable or not, connecting with people and building relationships is the cornerstone of success, in California SEO and SEO in general. There is no doubt that websites like Twitter will change over time, but can still make good use of them now.

We still do not know just how Twitter will change and it is possible that in the future, Twitter will become even more important than people can foresee. Those who have been using it all along will have a bigger payoff than people who wait and join when they see that Twitter is becoming a huge deal. If Twitter draws people to your company’s website and ultimately to your company itself, then you need to take advantage of the opportunity to reach out to as many potential customers as possible by considering using Twitter now rather than later.

How is Bing Different from Google?

This year Microsoft launched Bing, a search engine that as far as anyone can see, was designed to compete with Google. Don’t let a California SEO service or anyone else scare you into thinking that you need to give them a lot of money so that they can show you the secret formula to “crack the code” to success with Bing or any other particular search engine.

Bing does not use the same algorithms that Google does, and some experts think that Bing does not deliver the same kind of results that Google does. Since it is still very new, only time will tell how Bing will change the landscape of California SEO.

Here are some of the differences that internet users will experience with Bing:

  • Bing will eliminate a number of duplicate results. The likely consequence of this is that pages that have lower rank will be shown in some categories.
  • When someone does a keyword search, results are shown as they are associated with general keywords. If your website has certain keyword combinations, your site will show up higher in the results. The likely consequence of this is that sites with good, quality content will do better in Bing searches.
  • Bing seems to favor results for general terms and shows more results per page.
    If this remains true, then your chances of showing up at the top of Bing or Google or any other search engine will not be altered dramatically as long as you are keeping your website updated, using useful links and keeping up with relevant keywords.

Bing is different from SEO’s biggest player, Google, but there is no need for worry. Sound SEO practices carry over to all search engines because these practices keep internet users and search engines interested. For example, if Bing’s algorithms highlight the need for fresh, quality content. A website would need this to stay competitive no matter what.

If your organization hasn’t changed its website it a while or you think it is time to revamp your web presence, call Increase Visibility, a top-rated California search engine optimization company at 877 SEO ADVICE (877-736-2384).

Linking SEO to Real-Life Networking, pt. 2

Earlier this week, we looked at busting some myths about linking to other pages. There is a lot of misleading information out there. As an award-winning California SEO service, we have clients come to us after they have received unhelpful advice from California search engine optimization companies that do not have their best interests in mind.

We want people who turn to us for help to see the connection between the promotional actions they take in real life and the ways that people promote themselves and their business online.

Myth: You can build permanent links
The only constant in life is change. In real life, your friends may move and your business contacts may decide to switch fields. The same thing happens online. There is no guarantee that you or anyone else will remain just as you are now.

You have no way of ensuring that sites that agree to link to you will remain as they are. What you can do is ask them to agree to at least keep the link to your site for a set period of time. And in return, you should also agree to make sure that you keep links to other organization’s sites up for a set period of time if they request it.

Myth: Reciprocal links aren’t helpful
While it is true that you cannot rely solely on reciprocal links to bring in loads of website viewers, this does not mean that they do not contribute to improving ranking. If you link to a site and they decide to return the favor then both sites get increased exposure and this is a good thing.

In the offline world, people trade goods and services all the time. Their business may not survive based on these exchanges, but they can make a difference. In business, you have to market constantly and reciprocal links are just one of the many ways to get the job done.

The idea that things will only work for you if you do your best to keep everything to yourself does not work in real life and it does not work for SEO either. Judiciously linking to other websites can be boost for your business.

If you are looking for a California search engine optimization company, to help you increase SEO and get better page rank, look no further than Increase Visibility.

Linking SEO to Real-Life Networking, pt. 1

Increase Visibility is a professional California SEO firm and we are in the business of helping businesses shine on the internet.

In the physical world, you rely on connections (or links) to other people and things are no different online. In fact, of you think about the successful ways that you link to people in real life, then you can transfer those skills to your efforts to build your business online.

Sometimes people approach us for help and after talking with them it is clear that they have received conflicting and erroneous information on what it takes to attract visitors to your website and get them to return. We want to bust some of those myths–

Myth: Outbound links will ruin your page ranking
When you have relevant outbound links on your site, you are ‘sending people away’ in a sense, but it will not take away from your page rank. Whoever clicks on an outbound link on your site is already there, so they have already patronized your website.

If you told someone about someone you knew who could help them, do you think that person would then ignore you forever? No! That person may come back to thank you. Or that person will come to you again when then need advice or information, since you were so helpful the first time. It works the same way online. Don’t you go back to visit websites that you found helpful? Providing useful links to related sites established your company as a resource that people will want to return to time and again.

Myth: Only link to pages with high page ranks
In high school, sometimes an unpopular kid would try attach themselves to a popular kid to raise their own profile. Even if the popular kid did not tell the unpopular kid to scram, the association did not mean that the unpopular kid suddenly got asked to every party. That kid would have done better to find other kids with similar interests who genuinely liked him or her.

In the online world, linking to pages with high page ranks does not always bring promising returns. Some less than reputable California SEO companies will show you complex terms to explain just why you need to link with pages of a certain rank and they perhaps may ply you with exaggerated guarantees. Really, what you want to do is link to pages that are relevant. Do not get so hung up on page rank that you link to low quality pages because then website visitors will doubt your judgment and wonder why you recommended pages that are not useful.

If you are looking for help with California SEO, call Increase Visibility at 877 SEO ADVICE (877-736-2384).

In SEO, As in Life, Image is Everything, Part 2

As we mentioned earlier this week, we do not want you to forget about making the most of the images on your website. Increase Visibility is a top California SEO service, and as our name states, we are concerned with making companies more visible on the internet. Visibility includes both the text and the images that website users see.

Add words to your pictures. In the last post, we advised you on the importance of captions. When your pictures are accompanied by keyword dense descriptions, this makes search engines pay attention. Well, here is some additional advice for those of you who use Java script: If you feel that Java script is something that you really want to use in image maps or image links, do not forget to add text links on that same page. You want search engine spiders to be able to find all parts of your website. Do not let some pages be “SEO sleepers” because there are no text links.

Give Google the heads up. When you activate the “Enhanced image search” that is in your Google Webmaster Central account, you are giving Google the signal that you definitely want images from your website to be searched. Since Google has updated its search results to be more inclusive of both text and pictures, you want to be sure that your website can be found by people looking for text or images. An image may be the bait that leads someone to explore your website further, but this cannot happen if they do not know that you are there.

Open a gallery. If it makes sense for your website and your industry, why not have a separate page that is just images? It could be images from industry events or any other collection of images that you think are interesting and useful. And of course since you will be including relevant captions, an image gallery will do double duty to attract people who type in related keywords as they search for text or pictures that relate to your industry.

In California SEO, as in SEO everywhere, “image is everything,” so be certain that all aspects of your website—the words and the pictures—are tailored to bring you the best organic SEO returns possible. If you need help call California SEO experts, Increase Visibility at 877 SEO ADVICE (877-736-2384).

In SEO, As in Life, Image is Everything, Part 1

While we cannot place enough emphasis on the importance of having quality content that is updated regularly, because we are an award-winning California search engine optimization company, we know that content is not the only area where website falter. Your website is the image that you are showing the world. It is important not to forget that since the internet is a visual medium and your entire website is your (figurative) image, you cannot afford to neglect the (literal) images that appear on your website.

Design with SEO in mind. Be clear with your website designer that you want your website to be equipped for SEO and that it is not just a piece for show. For example, when Flash first came onto the scene, everyone was excited because they were sure that they would able to “wow” internet users with great graphics that would leave a lasting impression. Some companies did. Others have found that internet users were not really interested. They also realized that search engine spiders weave their way through text and not Flash.

Be selective about your image(s). You may not need to go out and hire a prestigious photographer to take pictures for your website, but you do not want to just throw anything up there. Case in point: we know of a company who wanted to include industry profiles on their website. Great idea. This company did not just concentrate on the profile text, however. They asked the persons being profiled to send in pictures and provided specific guidelines. People being profiled were asked to provide headshots, in which they were wearing professional attire and were given a file size limit. This gave the website’s profile section a uniform look.

Define your images. Even if you think that a picture on your website it self-explanatory, you need to give it a caption. Why? You need caption because captions are another opportunity to make use of keywords. Describing photos and images on your website is another way to get the attention of search engines. This same principle applies to any text that surrounds and image on your website, so in addition to captions, use keywords for headings and other words that are close to an image.

You should actually include words like “image’ or “picture” in your captions. When internet users are searching for specific images, they use these words in addition to the word for what they want to see.

When it comes to California SEO companies, Increase Visibility is one of the best California SEO firms around. Call us at 877 SEO ADVICE (877-736-2384) or send us an e-mail at info@IncreaseVisibility.com.