Monthly Archives: May 2012

This Week In Digital: Branding, The Mommy Blogger, B2B and Social, Video of the Week

Here is this week’s episode of This Week in Digital with Increase Visibility. As you can see, Mike was missing today, so we had Natalie help us out. We like to call it “The Girl Episode”!

Shut Up About Yourself

No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of company voice you want to have and leads you to develop your “voice strategy. The effective kind or the kind that shows how insignificant you are in your industry. Lots of great stuff in this one.

The Rise of the Mommy Blogger

During my days perusing the Twittersphere, I have noticed one group of people who are blogging and reaching out to women and or families everwhere: mommy bloggers! It’s almost like they exploded on the scene lately, but really, this community of mothers is just getting the recognition they have deserved for a while. Yup this article breaks down just who these mommy bloggers are. These super moms bring in 14% of all American mothers with at least one child who are seeking advice on certain topics.

How B2B Marketers Can Succeed on the 6 Big Social Networks

For B2B companies, it has been a struggle to find a stronghold in social media, since their brand is targeted for a smaller niche. However, there are answers out there for those B2B companies who just want to be part of the team! This article gives all of you B2B marketers the insight on how to be successful in the 6 big social networks: LinkedIn, Twitter, Facebook, Google +, YouTube and Pinterest!

Video of the Week:

Who doesn’t love college baseball players with a sense of humor. This video of the week shows just how humorous Harvard baseball players can be. These players decided to sing along to Carly Rae Jepsen’s “Call Me Maybe”. Good stuff.

This Week In Digital: Don’t buy an SEO package, Obama vs. Romney, Optimize your Facebook contest, Lion tries to eat baby

This is “This Week In Digital” where we find the best news and articles in the digital media and marketing industries…plus a little more!

Don’t Buy an SEO Package

So, it might be a little weird for a digital marketing agency to tell you not to buy an SEO package, but here’s the deal. If a company is trying to sell you a “package”, then they probably cannot be trusted and might not know what they are really doing to boot. Yep, this article from Vovia online marketing shares the main reasons why SEO packages are just a waste of your time and money. The companies that are using packages that are “Only $299” are not taking the fact that your business is going to be different than everyone else’s. There is no set formula for this stuff, so make sure to check out the article.

Obama vs. Romney: The Social Showdown

Its official, Romney is the Republican candidate for this year’s presidential campaign, but there is an important point that we must talk about. His social presence compared to Obama’s. IMPORTANT STUFF! Yup, this article from Mashable compares Romney’s and Obama’s presence leading up to the months before November. Make sure to check out where each stand and maybe give your own insight into how each could do better!

How to Optimize your Facebook Contest

Looking to create a Facebook contest for your company, but don’t know how to optimize for it? Well, you are in luck my friends, because we have found an article that allows you to do just that. Yes, optimizing a Facebook contest can be tricky, but with these tips from Cygnis Media’s Social Blog, you will be ready to knock that contest out of the park! Check out the article and start planning your next big contest.

Lion Tries to Eat Baby

This week’s YouTube video involves a lion and a baby. We know this is a weird combo and it’s just as scary as it sounds. This little guy’s mom catches this lioness trying desperately to get through the glass to eat her child! Check it out, but don’t worry, she doesn’t get him…