Monthly Archives: June 2013

Social Media Marketing: How LinkedIn Can Help Local Businesses

social media marketing

As we all know, social media marketing has evolved in astronomical proportions throughout the last few years, giving brands, companies and individuals greater visibility and marketing to better increase their reputation and business.  For brands and businesses, taking advantage of the many social platforms, this has proven to be successful as consumers and alike, continue to utilize Facebook, Twitter, Google Plus and others, as a means of consuming information.  As long as Smartphones continue to dominate, the accessibility of social media through apps will only mean that brands and companies must incorporate and stay in touch with the latest and greatest in social media.

One social media avenue that is beneficial for tapping into certain marketplaces and approaching key targets is LinkedIn.  Also known as a professional networking site, LinkedIn provides a great way to identify new opportunities or clients.  When it comes to using LinkedIn for local businesses, the platform provides the perfect way to be able to focus on a geographical area and target certain key individuals in the area.

We’ve dug around and found a list from LinkedIn Training on the top 10 ways LinkedIn can help local businesses:

  • Find new prospects and clients
  • See who’s talking about what locally
  • Approach local businesses through Groups
  • Get found by people searching for your skills
  • Get yourself in front of the local market place
  • Find key local networkers
  • Putting out updates for local marketplace
  • Events going on locally
  • LinkedIn Adverts
  • Get your Company Pages working

Not only is LinkedIn great for networking with industry professionals and alike, but it is beneficial for creating exposure for a brand!

Social Media Channels as a Form of Customer Service

Social media has not only become a source of news and information, but also acts an alternative route of communication for consumers.  In other words, many brands and companies utilize their social media channels as form of customer service.  This social media marketing tactic has proven to be successful as on-the-go consumers no longer have to stay on hold with a customer service representative, but instead can get quick and up to date answers and feedback with the simple click of a button.

According to an article from Forbes, “while marketers may bemoan their loss of control over brand messaging, the news isn’t all bad. One positive aspect is that communications in the new channel can be two way and one-to-one. A customer who is angry at a brand might have simply complained to friends, family, and co-workers in the past. While social media now gives the disgruntled customer a larger pulpit, they also give the brand a chance to both learn and interact. In some cases, the brand can fix the problem or at least reduce customer anger instead of letting it fester in relative obscurity.”

The power of social media has allowed consumers to be able to react to situations with the simple firing of a tweet or message, but at the same time companies and brands can easily and quickly respond to a consumer, thus creating better customer satisfaction and response.  In a nutshell, it is a win-win media marketing

Move over Vine! Instagram Introduces Videos

social media marketing
Those selfies and food photos taking over your Instagram news feed, can now be animated! Yesterday, Instagram launched the video feature, now available to its popular iPhone and Android apps. Similar to photos, filters can be applied to videos, creating unique content with the simple touch of a button.  The popularity and uniqueness of Vine made headway when it was introduced earlier this year and many brands took advantage of its use for social media marketing.

Vine allows 6 seconds of video, whereas Instagram allows 15.  Their uses are very similar as both utilize the simple swipe of your screen to capture clips.  There are 13 new video filters that range from sepia, black and white and even blur.  Similar to the photos feature, you can play around with the filters before posting.  As an added bonus, the Cinema Mode feature stabilizes the video to make sure the video looks its best.

In a statement from Instagram’s CEO Kevin Systrom was published yesterday on the company’s blog,  “today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”

What are your thoughts on the feature? Will you be ditching Vine or stay faithful to the app that started it all?

Why Twitter is an Important Component in Social Media Marketing

social media marketingTwitter has become a necessity of social media marketing from large to small businesses.  In 140 characters or less, brands have been delivering news, information, giveaways and more on the powerful social media avenue.  Many marketers believe that Twitter stands out from the rest of the social media channels because of its directness, which benefits brands in relaying information.

How can Twitter benefit brands?

Twitter benefits brands for many reasons.  Tweets can include links to virtually all web content.  For example this can include: websites, other social channels, articles and more.  In addition to linking to other pages, tweets can include links to photos which can be uploaded directly from mobile or desktop.  Adding photos to a tweet is an excellent way for brands to relay the message even further.  Many social users enjoy visuals as it represents messages in greater context.

How Twitter is Unique

According to an article from Social Media Examiner, the following differences make the social media giant stand out from the others:

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Happy Tweeting!

How CEOs Should Engage with Social Media Management

social media marketingWith social media marketing and management continuing to climb among companies and brands, now more than ever it is important for CEOs and company leaders to have a voice in social media.  There are many benefits to a company when its top leaders become active throughout their social channels.  Doing so increases a company’s reputation, information sharing, creates a humanistic approach and gives consumers and social users a better look inside of a company.

According to an article from Mashable, the most highly social CEOs demonstrated the following:

  • Use an expansive set of social tools: Hyper-social CEOs realize sociability goes beyond dropping messages into a Twitter or other microblog feed. World-class sociability requires a strategically crafted plan for driving the company’s content across several channels.
  • Keep a blog: Highly social CEOs see the value in long-form content creation as a way of giving their perspectives context, meaning and depth.
  • Leverage the website: These leaders realize that the website remains “digital ground zero” for company information-seekers and offers a platform for content to be delivered in multiple formats.
  • Self-author: By taking a DIY approach. Their frequent postings influence their determination to author everything themselves, although they probably take input from their marketing and communications executives.
  • Be forward-looking: These CEOs intuitively understand that technology and social media are the future of content distribution and they want to be part of this communications revolution.
  • Be spontaneous yet not too informal: Socially adept CEOs maintain the formality of their office but let stakeholders know that they can react quickly and seize opportunity.
  • Engage stakeholders. These CEOs see the value in sociability and use it to reach out to a wide portfolio of stakeholders.