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The Ultimate Guide To Strategically Invest In Your Digital Marketing Campaign

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digital marketing campaign, digital marketing budget, digital marketing funnel, full service digital marketing agency, local digital marketing company,

Digital marketing isn’t the happy and cozy advertising platform that most businesses imagine it to be.  It is an ultimate war zone where every single business has to compete to get the most attention, the most likes, the most follows, the most web visits, he most interaction and the most positive feedback.

Just about every business has an online presence in our modern digital age which is a good thing on the one hand because it makes it so much easier for clients to get access to good service and products and it is absolutely fantastic for B2B deals.  A buzzing digital world also means that there is a great possibility to reach more clients, make more sales and create a strong brand for your business.  The downside to this buzzing digital business world is that your competitors are also out there giving it their all to attract the attention of your customers and all of the information sharing is making it quite challenging for people to really take note of your specific content.

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There is no question about the importance of a good digital marketing campaign.  If you want a successful business, good sales, great brand awareness and good interaction with clients then you need to build a sound digital marketing infrastructure and you absolutely need to maintain and manage your marketing campaigns as well as possible.

The First Step To Creating A Marketing Campaign

It is quite hard to know where to start when it comes to digital marketing.  Social media and a website is just the tip of the iceberg to a successful marketing campaign.  To truly compete online you need to understand all of the following;

  • You need to understand the different marketing channels at your disposal
  • You need to be able to identify the most successful or profitable digital marketing channels
  • You need to know which marketing channels are best suited for your business
  • Be able to create a marketing plan for your chosen marketing channels
  • Learn to identify your target audience and target your marketing towards that specific audience
  • Identify the latest trends and stay on top of the latest marketing strategies and methods
  • You need good analytical skills so you can analyze the success of different marketing strategies
  • And finally, you need to be able to adapt your marketing plan and stick to the techniques and channels with the highest success rate.

So What Are The Different Marketing Channels?

There are quite a lot of marketing channels at your disposal today and simply not enough time to market your business on all of them.  To be frank, many of these marketing channels won’t be successful for your particular business.  It is important to identify the channels that will result in the best conversion rates for your unique product or service.  Here are the top marketing channels to consider;

Email Marketing

This marketing channel simply involves sending messages like newsletters and promotions to your existing client base. Email marketing is incredibly important for staying in touch with all of your previous clients so they will continue using your products or services.

PPC Advertising

Paid Per Click advertising involves paying to boost your website ranking.   Basically, you pay Google AdWords to boost your web page ratings so your website will appear higher on Google’s search engine results and stand a higher chance of getting traffic.  With this method, you only pay for every customer that visit’s your website after searching certain keywords online.  Because you only pay per click this marketing channel provides customers with great marketing value for money.

SEO

Search Engine Optimization involves using several techniques and methods to boost your website ratings and organic traffic naturally.  With SEO you focus on your website design, layout, efficiency, load speed and the ability to function on multiple devices.  SEO also involves building strong backlinks to your website through guest posting and interlinking, using the right keywords in content and content headings and it involves posting regular and top rated blog posts in order to boost your website performance and organic traffic.

Organic Social Media Marketing

Social media marketing is a must for any business.  There are over 200 billion active monthly users on Facebook alone which makes this one of the most effective marketing channels. Organic social media marketing involves getting followers, likes and eventually website traffic without spending extra cash on your social media marketing.  To achieve this you really need to engage with your audience and post captivating content.

Paid Social Media Marketing

It is hard to get effective coverage by just using organic social media marketing and that is where paid social media marketing comes in. By boosting certain posts or by using Facebook Ad’s you pay to promote your business and thus for likes, follows, re-shares and eventually website views. There are quite a few paid social media marketing channels like Facebook Ads, Twitter Ads, Instagram Ads and much more that businesses can use to boost product popularity.

Influencer Marketing

This is a relatively new but very effective marketing channel depending on your type of business.  The cosmetic industry, for example, benefits a lot from this type of marketing strategy.  Influencer marketing basically involves contacting and interacting with popular influencers.  This interaction boosts flow to your social media site and can be extremely beneficial if you can actually get an influencer to promote or rate one of your products or services on their social media sites.

The Steps to Creating A Digital Marketing Campaign

Now that you understand the basic essentials of a digital marketing campaign it is time to start creating your own campaign.  You can check out the following steps to develop a campaign that suits your unique business;

Step 1 – Understand Your Own Business

The first step to creating an effective digital marketing campaign is to understand your own business, your business goals, your audience, your marketing needs, your budget, the resources you have at your disposal and the time you have at your disposal.

Know Your Business Marketing Goals

What are your business goals when it comes to marketing?  How many monthly web visits would you like to see in the next week, month or year?  How many new followers would you like to gain on social media?  It is important to be realistic about these marketing goals but don’t set the bar too low because you want to be working towards improvement.

Identify Your Target Audience

It is important to know exactly who your clients are so you can market more efficiently and use paid digital marketing channels much more effectively.  Find out where most of your clients likely live, what their general age is, what their likes are and research what these people would be interested in viewing.

Understand the Buyer Process

Every client needs to take certain steps to get access to your product.  It is important for a business to know what these steps are so they can ease the entire process and line these steps with information that will encourage clients to commit along the way.  A digital marketing funnel is invaluable for understanding this process because the funnel makes everything easier and help businesses discover their exact marketing process.

Identify Your Marketing Requirements

How much time do you have at your disposal for daily digital marketing?  How many marketing channels do you want to use?  How much time do you want to spend on each individual marketing channel?  If time is not on your side then it might be wise to get a local digital marketing company to handle your digital marketing for you.

Establish a Marketing Budget

It is critical to establish a digital marketing budget.  It can be easy to get carried away with PPE and paid social media advertising, especially if you like to launch a lot of ongoing promotions.  With a marketing budget you will know exactly how much you can spend on a monthly basis so you won’t go overboard with the expenses.  A marketing budget is also terrific for reminding you to also focus on organic marketing which will benefit you much more in the long run.

Identify your Current Resources

It is important to identify the resources at your disposal.  Resources like your marketing channels, your influencers and more is important and resources like design skills or a good creative side is invaluable if you are looking for ways to save up some cash on digital marketing.

Step 2 – Time for Evaluations

With this new knowledge in place you probably have a lot of creative ideas for improving your general digital marketing campaign.  But before you dive in and start promoting you should evaluate the current health of your marketing strategy.

Determine Your Current Fan Base

It is important to know exactly what your monthly website traffic is, how many followers and likes you have on all different social media sites and to determine your website ranking.

Document Your Evaluations

Create a simple spreadsheet and capture the result of your current marketing strategy.  You should document your number of signups, users, paying customers, social media traffic and more.

Identify the Best Marketing Channels

Your existing result and traffic will help you find out exactly which marketing channels are best suited for your unique business.  Check out what the conversion rate is for each social media site or marketing channel so you can determine the most successful possible strategy.

By evaluating and documenting your current business health you can quickly determine whether or not your new digital marketing campaign is working or not and you can easily keep track of your goals.

Step 3 – Create Your Digital Marketing Plan

It is time to start putting all of this new information that you have gathered to action by creating a new and revolutionized digital marketing plan.  You can do this in four simple steps;

Decide On The Number Of Channels

Successful digital marketing takes a lot of time, especially if you are using a lot of different marketing channels.  It is important to determine just how many marketing channels you can afford in terms of both time and cash so you won’t end up neglecting some of your marketing channels.

Choose the Best Channels

What works for one business doesn’t always work for another.  It is important to choose the channels with the best result and to stick to these channels.

Create a Content Plan

Decide on the number of weekly posts you will be sharing on your marketing channels, draw up a content list for the type of content or promotional content you will be sharing and establish the best times to share on these different channels.

Create a Unique Look for Content

Brand recognition is one of the best uses or benefits of digital marketing.  Your customers quickly become used to a certain way of doing things, a certain design and a certain look for your business.  It is important to create a unique look for your content so customers can easily spot your adverts, recognize your business and find you easier online when they are looking to commit.

Step 4 – Implement, Analyze And Improve

Now it is time to put your new digital marketing campaign into action.  Start using the channels on which you have decided, stick to your content plan and start spending on social ads.   This new way of doing things has three major benefits to your business;

  • You will be improving your content and the general appeal of your business
  • Your digital presence will improve
  • The new information and content give your audience something interesting and captivating to see.

Implement your new digital marketing campaign for a good while and give it your all during this time.  Once you reached your time limit, start evaluating again.  Identify what type of channels has the best result, what content your readers most likely want to view and what designs are visually more appealing.  Use the successful marketing strategies.

You should also improve or replace marketing strategies that are not working and try to develop these ineffective strategies into a marketing strategy that has the result to match your goals.

A full service digital marketing agency will use all of these techniques and more for you and might just be a much better long term solution for your business rather than risk losing customers by doing all of your marketing yourself.

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9 Digital Advertising Tips for Your Marketing Plan

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In a 2016 survey, it was estimated that just about half of U.S. small businesses do in fact have a website.  This is without a doubt an inexcusable mistake because without a website, blog and social media presence you are missing out on a lot of business opportunities, the opportunity to brand your business successfully and a lot of marketing opportunities.  Facebook alone has more than 2 billion monthly active users and you can bet that many of these active users would be interested in buying your products or services.  But just because there are plenty of people on social media and the internet doesn’t mean that it is easy to market digitally.  All of your competitors are also marketing on the same channels and it is hard to get your adverts to stand out in our modern and buzzing digital world.  If you have been battling to get people to give you a like, engage with you or to simply take note of your business then you can definitely incorporate the following 9 digital advertising tips in your marketing plan;

1. Identify Your Target Audience

The digital world is just too vast for your business to go about advertising in an unstructured and unfocussed way.  Online marketing can be expensive, especially if you don’t have a specific target audience.  It is important to identify exactly who your clients are, what they like and what type of adverts appeal most to them and to identify their patterns so your boosted posts will have the maximum effect and best value for money.  You need to start speaking your buyer’s language and you need to start engaging with your exact audience.

2. Understand The Buyer Process

What journey will your buyers have to take to get their hands on your products?  Every second counts in the digital world and that is why you have to make it as easy as possible to get prospective buyers to commit.  Create a marketing funnel so you can see where you can cut steps and simplify services.

3. Audit Your Digital Advertising Plan

Now that you know who your audience is and know what they have to do to buy your products you can start evaluating your current digital marketing plan to see whether it is effective and to identify where you can improve.

Check your website SEO strategy – More than 61% of online buyers will research your products or services on Google before committing. This means your website rankings need to be on the spot or you could lose customers to competitors.  You should check your website to ensure that it functions well on all platforms, if the design is fresh and appealing and if your website is easy to navigate and understand.

Check your social media plan – Are you using the best social media channels?  Are you consistent with sharing?  Do you share content at the right times?  Are you using the right hashtags?

4. Audit Your Current Content

To enjoy high rankings on Google you need the best and most relevant content.  It is important to constantly evaluate your current content and to see where you can improve.

  • Identify the best keywords for your business and start using these keywords in content and in headings.
  • Consider your content’s overall appeal… is it time for an upgrade?
  • Is your content fresh, relevant and interesting? It might be good to check out the most popular content for your keywords on Google AdWords so you can get good inspiration for better content.

5. Establish A Marketing Blog

Organic reach is always the best type of web traffic but with all the online filtering used on social media these days it is nearly impossible to get a new or unpopular business promoted successfully.  Establish a monthly marketing budget and start using online marketing tools like Facebook ads, Twitter ads or Google AdWords to boost your best content.

6. Integrate Your Marketing Channels

Ensure that your adverts, content, and blogs are integrated correctly on all types of platforms.  Create a suitable, uniform and great looking vibe for your content that works well on all of your platforms and not just on computers.

7. Use GEO-Fencing Technology

GEO-fencing basically involves targeting your specific audience and marketing to that specific audience.  This makes your business much more profitable and saves you a lot of money on advertising.  Find out where your audience is located, what they like, when they prefer to buy, how they prefer information and start delivering on these tastes and you can boost your sales by up to 27%.

8. Refresh And Improve Content

After your content audit it is time for a bit of improving.  You need to start creating content that your specific audience would like to read or view.  You need to start improving the quality of your content, refresh and update old content and start using modern images and multimedia so your content will look fantastic and will stand out above all of your competitors.

9. Stick To Your Marketing Schedule

One of the most important advertising tips for your marketing plan is to stick to your marketing schedule.  If you decide to do weekly blog posts and daily social media posts then stick to it because clients need to see that you are an active business that is constantly upgrading, improving and reaching out.  Frequent activity also boosts your content and website rankings a lot on Google.

While these tips are fantastic to improve your digital advertising plan they are far from everything you can do.  There are so many wonderful techniques out there that you can give a try.  Trying new marketing techniques is terrific for various reasons; It gives you an opportunity to learn something new, you might just discover a very successful marketing plan or tool and using a new marketing strategy is terrific for improving your content and for making your business seem more dedicated, interested and active.  Start off with these 9 tips and continue seeking new and fresh ideas for your marketing strategy so you can continue shining bright in the buzzing digital world.

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10 Simple Experiments for Improving The SEO Health

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Improving your SEO health is all about trial and error.  You try something, you wait and you check the results.  A lot of bloggers – and I do really mean a lot – will put a lot of emphasis on certain SEO techniques and will swear that these techniques are the absolute best.  But how do you know something works if you don’t test it?  How do you know to start using a different technique if you are not 100% sure of the effect of the previous technique?  No two businesses are the same which means that there is no way an SEO technique can possibly have the same promising result for your business as it had for another.  So how can these claiming SEO experts tell you that this technique will work for you if they didn’t test the effect on your business?

It is relatively easy to employ SEO techniques. Testing the success rate of these techniques is, however, a whole different story.  But it is not impossible.  Testing an SEO technique simply involves experimenting and a bit of research work.

Here are 10 simple experiments that you can try to boost the SEO health of your website;

1. Keyword Blog Title Test

Everyone is raving about the importance of keywords but do keywords work in blog titles? Here is a simple test you can do.

  • Take a blog article that doesn’t have a keyword title and measure the traffic over the last ten days.
  • Change the title and include keywords in your blog title. Repost the article, let it sit for 10 days and see what the traffic is like now.

If you want a good answer for your keyword efficiency you can do this test on a few different blogs and measure the effectiveness.

2. Keyword Content Test

Next you can do a test to establish the effectiveness of your keywords within content.  You can do this test with another blog article or even your website content.

  • Monitor the traffic of your website without keywords or a blog without keywords for about 10 days.
  • Edit the content and include keywords in your website or blog and monitor for ten days.

Again, it might be wise to do a few experiments on different articles or web pages and to monitor the effect a few times but in the end you will either be able to tell a difference – or you won’t.

3. Keyword Website Test

Here we are going to test the effectiveness of using keywords on your website.  Check your web traffic – continue doing what you normally do – and then change your meta descriptions, page info, image descriptions and more to include keywords.  Is there any difference?

4. Influencer Effect Test

Establish what you are doing right now to market your business online and check your online ranking on Google’s cached page as well as your web traffic.  Now start spending a certain amount of time every week on contacting influencers.  Is there any change?

5. Test Link Building

Link building involves guest posting on other websites and blogs with a referral link that redirects back to your website.  For this test you can establish your web traffic and start guest posting on other blogs with backlinks.  Did you see any change?

6. Test Using More Images And Multimedia

Is your blog and website mostly image free?  Well, go bold and try using more images, relevant multi media and graphs on your blog articles and website.  Remember to also incorporate your keywords in your image description.  Is there perhaps a positive change?

7. Try Using Number On Headlines

You can do this test on an older blog article as well.  Check the success of the article, switch the title, repost and see if there is any positive change.

8. Switch To Another Content Type

Are you used to focusing on a certain type of content?  Then perhaps switching to another type of content could be a great idea.  If you usually only use adverts and blog articles then try switching to infographics and videos and monitor the result.  This test is not just great for establishing the success of your SEO strategy it is also great for giving your clients something new and fresh to see.

9. Test Frequent Posting

If you only post about once a week try posting on a daily basis for about a month. Are you getting more client engagement?  Is your social media site populating?  Does your website enjoy more traffic?

10. Give A Different Type Of Blog Article A Try

Most businesses create blog articles to explain their products and services or the benefits of their products and services.  A different approach towards your blog information could be useful for boosting your website rankings.  Instead of the usual blog article why don’t you give a different article type like the following a try;

  • How to or tutorial articles that provide useful information to the reader
  • Articles that list things
  • Articles with plenty of resources or links to other sites
  • To do list articles or check list articles
  • Review articles on products relevant to your business
  • Interviews with interesting people related to your business

You can choose to view this experiment in two different ways; as hard work or as an exciting way to improve your business and to expand your marketing skills.

In the end the information you generate from these experiments will be invaluable to both you and your business.  These experiments are easy to execute, they only involve a bit of time and effort and will without a doubt provide you with good information on your current SEO health.  The experiments will also be fantastic for improving your general website and blog content and will give your clients something different and exciting to look forward to the next time they visit your blog or site.  Research always pays off and these experiments are bound to give you great SEO results without costing you much more than time.

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SEO vs PPC : Which Provides You The Best Value?

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If you are checking the internet for some advice or tips to improve your online marketing strategy then you will probably find plenty of articles boasting that SEO is the best way to get more traffic and also plenty of articles that say PPC is the best way to get more traffic.  This can be confusing.  Does it mean that both of these online tools are good for improving your web traffic? Is one perhaps better than the other?  Well, perhaps this article will shed some light on your present situation and help you determine which solution will give you the most monthly visitors to your website and in the end; the most sales.

Understand The Main Goal

When an internet user is looking for information online, he or she will enter certain keywords into a search engine and will then redirect back to different websites listed on the results. The main goal of SEO and PPE marketing tools is to get listed under the top three of a search engine’s results because very few online users venture beyond this point.  Google is the most popular search engine by far and most businesses invest quite a lot of money, time and effort to be number one on Google’s search engine results because it improves their traffic and boosts the likelihood of getting sales.

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What Exactly Is SEO

SEO (Search Engine Optimization) is a strategy that marketers use to optimize a website, a website’s ranking and their organic reach.  There are over 100 different techniques that you or an SEO expert can use to boost your SEO ratings.  Some of the methods include the following strategies;

  • Keyword analysis and usage
  • Backlinks on other websites and blogs
  • Optimization for mobile searching and browsing
  • Internal link building
  • Optimization for voice search
  • Guest posting
  • Website design improvement
  • Website navigation improvement
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What Exactly Is PPC?

PPC (Pay Per Click) involves paying for advertising space on other websites and bidding on certain keywords on search engines so your website will be listed higher on the results.  Google AdWords is one of the most popular and commonly used PPE service providers.

What Is The Difference?

There are quite a few differences between SEO and PPC and you need to understand these differences when you choose the right option at the right stage to get optimized results for your business.

Difference In GEO position – SEO involves boosting your website, visibility, popularity and brand naturally by getting plenty of widespread coverage on different websites, blogs, social media sites and more.  PPE is much more targeted since you have budget limitations.  When someone searches a keyword on a search engine a website with good SEO rankings will appear high despite the location where your PPE ranking might be limited to certain geographical areas and might not even show up in a different place.

Difference In Result – SEO takes a while to build (at least three months) but often has much longer lasting result.  PPE is quick which is especially useful for a new startup business.

Difference In Overview – SEO rated websites are often higher rated or more valued much more by the public because they generate their popularity by providing good services for a long time and by sticking to good marketing strategies for a long time.  PPE sites can often be seen as cheap and unreliable since their ratings are paid for.

Difference In Price – Both can cost you a lot of money if you are using an SEO expert to improve your website rankings for you.  SEO can however be more affordable if you can do some of the work yourself and SEO has much longer lasting results.  PPE can also be great value for money because it is much easier to reach your precise target audience quickly which boosts your chances of getting instant sales.

Which One Is Best?

Both of these techniques have some pretty fantastic benefits which make it pretty hard to say that you should be avoiding one.

PPE is the best way to give a new business a head start because you can rely on immediate traffic to your site which boosts the chances of getting good sales a lot faster.  Google AdWords also offers an online training course for PPE that will help you maximize your traffic result and cut back on cost as far as possible but if digital marketing simply isn’t your cup of tea then there are plenty of virtual assistants or professional marketers that can do everything for you.

SEO is also important for your business and might even be more important than PPE since it provides a more credible vibe and longer lasting result.  SEO is also fantastic for improving your general service delivery, your general client interaction and the overall efficiency and functionality of your service delivery and website.  Proper SEO might take a lot longer to accomplish but will be a lot more rewarding in the end.  You can also consider an SEO expert to boost your website rankings faster and more efficiently.

Could The Two Be Combined For Maximum Effect?

A combination of PPE and SEO is the best thing any business can do when it comes to boosting your website rankings.  PPE is fantastic for starting up a new business because it puts you first and helps you get good traffic right from the beginning. This solution is also fantastic for businesses that are looking for a boost in traffic and especially for special occasions like celebrations, sales and much more. SEO however shouldn’t be neglected.  It is always good to build a strong website and online presence and to get as much organic reach as possible, especially since PPE can end up being a bit expensive in the long run.  By combining PPE and SEO you get a good boost for a new business and you are building a credible and sustainable marketing campaign for an ultimately secure website and a positive high ranking for a long time to come.

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Seeing Diminishing Returns? Here Are 7 Advanced Optimization Tactics

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It can be quite devastating to see your website traffic and conversions diminish after putting in a lot of hard work, time and effort in your marketing strategy.  But the problem doesn’t necessarily lie with your marketing content or your marketing methods.

Your website’s ranking might be to blame for the drop in interest in your business.

Every person that wants to find information, buy a product or find a service will use a search engine like Google to get ahold of the information they need.  They will type in certain keywords in the search engine and link back to websites listed on the results.  Only about 9% of internet users will check out a second page on a search engine’s results and most people don’t venture beyond the first three websites listed on the results. This means that if a client enters a certain keyword (related to your business, product or service) they will only visit your website if you are listed amongst the top three results.  And it is no easy task to get this type of high ranking.

Give These 7 Advanced Optimization Tactics A Try

Search Engine Optimization (SEO) techniques are used to boost your website’s general rank on Google so your business will be number one on the search results and be most likely to get clients.  There are over 100 SEO techniques that you can apply to boost your website rankings but these 7 advanced tactics are the easiest and most effective;

1. Do An SEO Audit On Your Website

You cannot expect to get an accurate prescription of medication for a disease if you don’t have a doctor to identify exactly what is wrong with you.  The same principle applies to your website.  How can you fix a problem if you don’t know where the problem is?  The best thing you can do for your website is to do an SEO audit on your site so you can identify problem areas and learn where you can improve.  Here is a quick audit checklist that you can do right now;

  1. Does your website have SEO titles and descriptions?
  2. DO all of your pages have SEO keywords?
  3. Are you using the right keywords?
  4. Is your web URL short, sweet and relevant?
  5. Are your pages and blog posts correct complete with headings, subheadings, paragraphs and a call to action?
  6. Is your design modern and good looking?
  7. Did you use enough images and multimedia in your content and articles?
  8. Did you use keywords on images and graphics?
  9. Is there links in your content

2. Stay Ahead Of Trends

Google ranks websites with fresh, engaging and relevant content much higher.  This means that your content should be better, more interesting, more informative and more appealing than the content of your competitors.  Find out what your customers want to know, what they like to see and start using this type of content.  It might be good to check your biggest competitor’s content or to scout Google AdWords for the most popular content for your keywords so you can learn to identify what content your readers actually like.

3. Optimize Your Landing Pages

Your landing page or pages are the pages that clients will immediately view when they click on a referral link on another website, blog, email, advert or banner ad.  If your landing page isn’t captivating, engaging and interesting then all of your SEO techniques will be to no avail because your client won’t commit.  Ensure that the landing page contains the content that your client most likely want to see and put some effort into your design and content so your landing page will be more captivating.

4. Your Website Needs To Function Well On All Platforms

A great variety of devices like tabs, laptops, desktops and even smartphones are used to access the internet.  Your website needs to function well on all of these platforms so users can navigate, engage, shop or read your information without a hassle.

5. Start Using Infographics & Videos

Infographics and videos are currently incredibly trendy because customers get more information much easier.  Start investing in informative infographics and videos and use these on your website.  The great thing about these types of marketing content is that it is reusable since you can also use your infographics on email, social media and even during business deals to help clients enjoy an easier shopping experience.

6. Identify And Use Keywords

Keywords are an absolute must for SEO.  It is important to identify the best keywords for your specific business or blog.  Use Google AdWords so you can find out what keywords are most relevant to your product and service and start using your keywords in all content.  Your keywords should appear in headings, inside blog articles, in advertisements, as description on social media sites, as description on images and basically anywhere else you can stuff them in.

7. Use Deep Linking

Deep linking is another terrific SEO tool that will boost your individual page rankings.  With deep linking you set up links within blogs and web pages that link back to your other web pages.  This way you are navigating clients to more of your business information, products or services and you are boosting your other pages’ rankings at the very same time.

Another important tip is to keep trying.  Trends change, marketing strategies develop and you need to constantly switch up your game so you can stay ahead of competitors.  These seven advanced optimization tactics are without a doubt the best tactics that you can try right now but they are not the only tactics that you can use by far.  It is predicted that social media post rankings will soon also affect your SEO rankings for the better and might just generate traffic to your webpage through search engine results as well.  This means that you probably should try to incorporate your SEO tactics on your website and on your social media sites as well so your business can have the best chance of getting the most clients possible.

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The 10 Essential Skills Every Marketing Professional Must Have

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One of the perks of our fast developing digital world is all of the fantastic online job opportunities that are now available.  After all, who doesn’t want to work in their slippers and bunny pajamas?  There are quite a few virtual professions to consider these days but digital marketing is probably one of the most lucrative industries to consider if you really want to work on a freelance basis.

All you need to earn a great income is a computer and a good internet connection right?

Well, perhaps it isn’t quite as easy.  If it where that easy then everyone would probably be doing it. To be a successful marketing professional you need some serious digital marketing skills and it is going to take quite a while to build yourself a strong and credible reputation.

Being a successful marketer is all about your experience and the numbers that you can show. Businesses don’t care about your charming personality or your great look.  They care about two things; high conversion rates and lots of website traffic.

Here is a quick list of essential skills that you need to have before considering going into virtual marketing;

1. SEO Skills

Search Engine Optimization (SEO) skills is one of the basic skills that a marketing professional simply must have to be successful.  93% of online users will use a search engine to locate the business, service or product that they are seeking for and since hardly anyone ever scrolls past the first page of a search engine’s results the competition for high rankings is still quite steep.  SEO skills involve much more than just keyword optimization.  There are over 100 different SEO techniques that you can apply to boost a website’s ranking and it is the marketing experts job to identify the top techniques, to apply them and to test their result.

2. PPE Skills

Pay Per Click (PPE) skills is also incredibly high in demand.  Everyone knows that organic leads are incredibly hard to generate and most people realize the importance of using advertising platforms like Google AdWords or Facebook Ads to boost your business popularity and ratings.  PPE marketing also gives you great value for money if you really know what you are doing because you get great results and you can target your audience easier.

3. Social Media Management Skills

Billions of people spend a lot of time on social media on a daily basis and practically all businesses today has a social media account that they use for brand recognition, product sales, advertising, promoting and much more.  Needless to say; you really do need serious social media management skills along with other skills like the following;

  • Time management skills (You know how easy it is to lose track of time when you are having fun on Social Media)
  • Analytical skills so you can monitor and evaluate your success
  • Sales and customer service skills since you will be interacting with many online clients
  • Creativity skills because you will be responsible for advert designs
  • Organization skills since you will be dealing with a lot of different client profiles

4. Email Marketing Skills

Email marketing isn’t quite as popular as it used to be but it is still one very handy marketing tool, especially since it is so important to interact with recurring clients so you can keep their interest.  For email marketing you will also require quite a vast range of skills including creativity or design skills because you will be creating a lot of email content, data processing skills, organization skills, analytical skills and much more.

5. Mobile Marketing

Mobile marketing is definitely a great job to consider since there is less competition and a high demand for mobile marketers.  The total mobile marketing estimate is about $10.46 billion. For mobile marketing you do need fantastic communication skills, great people skills and a terrific understanding of your sales products.

6. Analytical Skills

Being a marketer is about much more than just following instructions.  You need to be able to analyze the results of all of the marketing techniques you apply.  Very few marketers know how to measure the effect of their marketing techniques especially in the case of SEO marketing where there is no precise way to monitor your success.

7. Content Marketing Skills

This is a rare but critical skill.  It is hard to get people to stay interested in a business, product or service.  You need to constantly come up with new, fresh and innovative ideas, you need to engage with the public and you need to be able to create new and fresh content on a daily basis.

8. Automated Marketing Skills

Online marketing tools make it a lot easier to schedule marketing posts so they will appear at the right time, on the right pages and for the right clients.  It is however quite hard to get the same software application to cooperate with different types of sites and social networks and that is exactly why automated marketing is a skill set that all good marketing experts need, especially if they are dealing with more than one client

9. People Skills

Marketing involves a lot more interaction than you might think.  The ideal of working virtual is to sit there in your little comfort zone without having to dress up or put yourself out there to but the reality is very different.  You need people skills to get clients, to maintain your clients and especially to successfully market and manage social media accounts

10. Creativity & Design Skills

Sure, you can probably hire a professional graphic designer to do all of your ad designs, web improvements and more for you but in the end you will be spending a lot more on designing than what you are actually making.  You need good design skills to be a marketing professional because you will be responsible for creating most of the content that goes online on especially social media channels.

This is quite a handful of skills that you probably never even thought of when you considered becoming a digital marketer right?  Well, the good news is that these skills, like all other skills, can be learned. You simply have to have a keen interest in marketing, stay ahead of all the latest marketing trends and changes and start developing these skills by taking some online classes.  The hardest part about becoming a marketing professional will be to gain experience and to make your mark out there in an already buzzing digital world that is stuffed with online workers.

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How To Get More Search Traffic To Your Blog – 10 Strategies

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It is important to get good blog traffic for various reasons.  With more blog traffic you promote brand recognition, you boost your overall product or service popularity, you boost your rankings and your blog is the golden lead that links back to your website which leads to sales.  But getting lots of blog traffic is easier said than done.  To boost your blog traffic you will have to invest some cash, a lot of hard work and a lot of time but in the end it will definitely be worth every penny you spend, every bit of research work you do and every moment you spend on developing your blog and content.

There is one incredibly important thing to remember about blog traffic; You get more than one kind of blog traffic namely organic traffic and paid traffic.

You get paid traffic by paying for advertisements, boosted posts, boosted shares and much more.  The best sources for paid traffic include the following;

  • Facebook advertising
  • Google AdWords
  • Banner ads
  • Twitter ads

While paid traffic is absolutely fantastic to give your blog traffic a boost when you are starting out it is organic traffic that you need to be focusing on.

Organic traffic is blog visits you get naturally.  There can be several sources for organic traffic including the following;

  • Search traffic from browsers like Google
  • Referral traffic when someone clicks on a link on another website or blog that redirects them back to your site
  • Direct traffic when someone clicks on a URL that you included on your advertisements or in your emails
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10 Strategies To Get More Search Traffic To Your Blog

Search traffic is generated when a visitor searches certain keywords in Google and then clicks on the link so they can access your blog. It is critical for your blog posts to reflect on Google’s first page since 91% of internet users don’t go to Google’s second page.  In fact, most people don’t check beyond the first three results on Google which mean that your blog needs to have a great ranking.   Luckily you only need two things to be ranked number 1 in Google;

  • You need the best content
  • You need the most relevant content

Here are the top 10 strategies to boost your online ranking and get the highest search traffic possible;

1. Use Pillar Articles

A lot of bloggers will stuff their pages with content just to make their pages seem busy.  This is a complete waste of time.  It is much better to have one pillar article that covers everything in that specific topic rather than ten other articles.  Take your time when creating blog articles and ensure that your content is great, relevant, interesting and useful.

2. Refresh Your Old Blogs And Information

Google loves new and fresh content and will rank you much higher if your content is always up to date and new.  Scan through old blogs and see where you can improve your content.  You can edit the content, add more information, add more images or graphics and incorporate more relevant keywords in your article.  When you publish your old article to a new date you won’t lose any of your previous client reaction, shares or comments.

3. Crosslink Between Articles

Blogs can sometimes be hard to navigate when there is a lot of content.  When you crosslink other relevant articles on your blog to your new blogs, clients can navigate easier, you will capture their attention for longer and you will get more action on your blog.

4. Boost Your New Posts

Spending a bit of cash is inevitable if you want good success. Boost all your new or refreshed posts by using successful tools like Facebook Ads and especially Google AdWords since you want to generate more search traffic.

5. Use The Right Keywords

When someone searches Google for information they will enter certain keywords and search based on those keywords.  You need to identify what these top used keywords are for your specific product or service and you need to start using these keywords in post headings and within your blogs.  This will boost the likelihood of getting links to your blog. LSI Keyword Generator is a terrific online tool that you can check out to find the most popular keywords for your specific business or blog.

6. Look For Content With High Rankings For Your Keywords

If you check out Google AdWords you will find their keyword planner tool.  This tool can be used to find popular content for the specific keywords you are planning on using.  The most popular content will give you a terrific idea of what clients want to read so you can create engaging, relevant and interesting content that is most likely to attract attention.

7. Be Consistent

It is important to regularly update your blog as well as social media accounts because this is the only way to keep your readers interested and will make your business or blog seem active and buzzing.

8. Use Better And More Images Or Multimedia

People are visually stimulated.  When you include better images in your posts everyone will like the content much more.  Add relevant multimedia like graphs and more to your blogs and you will also make the information much easier to process.  Images are also terrific for boosting search traffic since many internet users will use Google’s images section to find what they are looking for.

9. Blog A Lot

A lot of blog activity is always good for your business or blog.  This shows client’s good activity on your blog and Google loves the constant flow of new and fresh content for example generated by content specialists like the viral content lab.

10. Refresh Strategies Frequently

It is also important to frequently consider the success of your strategies.  If a certain strategy isn’t working for you or doesn’t have good success then you should look for an alternative method.

These ten strategies might not be 100% foolproof especially since marketing trends are constantly changing and improving but they are bound to give you terrific results for your blog and you are bound to see a positive change in your traffic within days.  Put these strategies up to the test and see how your business and blog grows and how your online ranking improves.

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