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Monthly Archives: October 2017

8 Ways In Which Your Website’s Design Can Affect Business

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When you are trying to create a great digital image for your business there is a lot of upkeep and maintenance to do.  Social media and blogging can take up a lot of time and money and can even distract you from one of the most critical business aspects of your digital appearance; your website.  A lot of business owners underestimate the power of a professional and superior functioning website because they rely on other marketing channels like social media for exposure.  While social media and blogs are superb for luring customers to your website these marketing options is not what inspires the customer to commit to purchasing.  With millions of companies available online you have a lot of competitors just a few clicks away and your website is the exact thing that is going to keep visitors from leaving your online shop to find an easier and better solution to get their hands on the product they need.  Here are 8 ways in which your website design can affect business;

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1. Easy Navigation Is Important

Potential customers have no patience with the internet.  If they find it hard to get the information they need when they can quickly give up on their search entirely.  Your website should be easy to navigate and it should be organized.  Too many adverts and popups can result in confusion and be using the wrong navigation labels can be disastrous if your client cannot find what he or she is looking for.

2. Visual Graphics Should Be Uniform

There is a huge difference between a graphic designer and a web designer and the conflicting service delivery of these different entities often results in business graphics being mismatched.  The graphics like a logo, adverts and more should match the design of your brochures, business cards and more in order to prevent confusion.

3. A User-Friendly Look

Your website should have an overall appealing look but shouldn’t be stuffed with graphics and information.  Too much information will result in information being missed and can annoy customers.  Use a simple, easy to understand layout for your website.

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4. The Website Should Target Your Audience

The look of your website will immediately give the customer the impression on whether the product is suited for them or not and can result in many customers leaving when they find your site inappropriate or unappealing.  The design of your site should match your target audience.  For example; a girl’s toy shop will focus on unicorns and princesses while a tattoo parlor will have a much more gothic appeal.

5. Generate Customer Trust

The biggest fear an online customer has is to be cheated out of their money and business owners should keep in mind that there are plenty of scamming sites out there.  To help generate trust in your customer you need to have a website that looks secure and professional. Spam and popup adverts for other companies can give the impression that your business isn’t secure.

6. Enhance Brand Awareness

Brand awareness is critical because this is exactly what is going to inspire the customer to use your particular company again.  If your site isn’t effectively branded the customer can easily forget about your company and can end up using a competitor the next time they want to order a particular product.

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7. Promote Long-Term Relationships

A good website that offers superb online assistance and good service delivery will result in a gained business value.  With greater value added to your particular company customers will be much more likely to use your particular service again…and again…and again.

8. Your Website Also Serves A Sales And Marketing Purpose

A website that is targeted driven, easy to navigate and that has the right promotional approach is great for marketing.  A customer can for example spot something else they would like to buy from your site.  Another way to use your website for marketing is by including useful information and tips from which a customer can also benefit.  This information can include tutorial videos or supplementary information that matches your customer’s general interests so they will return to your website for much more than just physical products.

When you consider all of these different ways in which your website design can affect customer interest it becomes transparent that your design can without a doubt affect sales.  Getting a professional and fully functional website is incredibly easy because expert designers can handle all of these challenging aspects for you in the wink of an eye.

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10 Reasons To Create A Digital Marketing Strategy ASAP

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Everyone seems to think that digital marketing is easy; all you have to do is create a website and post a few adverts on social media and you are all set to go.  There is no real need for a digital marketing strategy, right?  Well if you ever gave digital marketing a shot then you probably know just how wrong this statement truly is.  Digital marketing can be a nightmare!  Marketing online is time-consuming distracting, hard work and can even be fruitless if you don’t follow the right rules.  If you don’t know where you are heading with digital marketing then you can easily get lost.  A digital marketing strategy is can help you make a success of your online marketing for the following reasons;

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1. A Strategy Provides Direction

Without a digital marketing strategy, you have no idea what you want to achieve, which channels to use or where to market.  A marketing strategy gives you a clear guideline as to where you are heading, which goals you would like to reach and is superb for keeping you from wondering from your tasks – which can happen so easily when you are having fun online.

2. You Don’t Know The Importance Of Your Online Presence

Without researching the potential customers you can reach through digital marketing you have no idea what the possibilities for your business might be.  When you create a marketing strategy the first thing you will do is research on your target audience and potential customers.

3. Start-Up Competitors Gets A Flying Start

Failing to do effective online marketing gives your start-up competitors a head start over your business.

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4. Customer Value Proposition Is Underdeveloped

Identifying your online services can help you expand and perfect these services and will eventually encourage customers to stay loyal.

5. You Don’t Know Your Target Audience

Knowing your customers is important because it gives you valuable information on the type of content they want to see, the type of posts that capture their attention, the type of visuals they find most appealing and it gives you valuable information on where to find your customers.  Identifying your target audience is a major part of developing a good marketing strategy.

6. You Are Not Incorporated

Yes, it is easier to continue online with no structure or goal but you are not incorporated because you don’t know how to integrate the right traditional media into the right response channels for optimized success.

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7. Insufficient Resources

The lack of e-marketing skills, people, and a budget makes it hard for you to plan and to stay devoted to your marketing endeavors and can greatly limit the efficiency of your marketing campaign.

8. You Are Wasting A Lot Of Money And Time

Digital marketing costs money because all social media channels are filtered in some way and require boosting to improve visibility.  When you have a marketing strategy you know how much money is available for marketing, you know where to locate your target audience, you know how to communicate your product for optimized efficiency all of which contributes to lower marketing cost with greater impact.

9. You Are Not Flexible Enough

A good marketing strategy involves a lot of experimenting, analyzing and research. You try something, evaluate the success and decide to either continue using that approach or not based on the success.  A strategy forces marketers to be flexible and to stay ahead of the latest trends and methods.

10. You Miss Out On Optimization

A strategy will help you get the basic marketing elements in place so you can expand effectively from that point.  Progress is then built based on data, research and monitoring and you will eventually optimize your marketing methods for supreme efficiency at minimal cost. 

A digital marketing strategy may seem like a lot of hard work but can save you a lot of hard work, a lot of time and a lot of money in the long run.  One of the best benefits of creating a strategy is the fact that your huge challenge of getting more traffic to your website, creating brand awareness and boosting sales is broken down into small steps that is easy to handle.  A structured outline of your tasks also helps you stay focused and dedicated to your purpose and will keep you from wasting money on ineffective marketing methods.  Business and marketing success is all about knowing where you are heading and what needs to be completed first and this is exactly what your strategy helps you identify.

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Digital Marketing Strategies to Boost Your Start-Up Business

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The first six months of your business is the most challenging because the public doesn’t know your product or service yet, your social reach is very limited and you have to battle all types of odds to get your product out there.  It is critical to get a good marketing strategy for your start-up business so you can get the world to take note of your products and to spread your brand as wide as possible in as little time as possible.  Here are a few digital marketing strategies to help boost your startup business for maximum result in limited time

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Product Before Marketing

Time is everything in the digital business world.  In fact, the delivery time of your product is so important that it even outmatches product quality which basically means your product doesn’t have to be 100% perfect before it is shipped.  But what it also means is that your product should be ready before you start marketing.  Slow product distribution or empty promises will without a doubt affect your brand and can even shatter your business before you even start.

Be Careful With Social Media

Effective social media marketing is a lot harder than it looks.  It is a huge time commitment and you need pretty good writing and communication skills to effectively engage with your audience.  The wrong type of posts, comments, and content can cause terrible damage to your business image and maintaining your social accounts should never interfere with product and service delivery.  If you don’t have the time to commit to frequent social media management then hiring a professional might be a great idea.

Adding A Blog Is A Must

Blogs give you two huge advantages on your website.  The first advantage is the opportunity to frequently supply your audience with new and fresh content.  The second advantage is that the content you share can boost your website popularity and ratings by implementing the right phrases and keywords within the blog articles and topics so your product will be easier to find.  Writing blog articles is however not the easiest of tasks but luckily you can find plenty of wonderful and skilled freelancers or marketing services to write your blog articles for you.

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Stick To The KISS Principle (Keep-It-Simple-Stupid)

Don’t go too deep into your digital marketing.  The digital world is incredibly fast and you don’t have the time to ponder on the same topic for hours.  With that said; posts should also be target driven to maximize efficiency and minimize cost.  Keep marketing simple, short, sweet and easy and focus on call to actions and keywords instead of extravagant explanations.

Experiment, Analyze And Repeat

It is hard to figure out what content is effective and what doesn’t work as well and the only way to do this is through trial and error.  Experiment with content and marketing channels analyze the effects or engagement you receive on content and repeat these steps until you find a system that works for you and your product.

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Choose The Right Tools For Trade

There are quite a few digital marketing channels to use for your marketing.  Email, social media, websites, blogs and guest posting are just a few of your options and it can be hard to figure out which ones to commit to.  Identifying the right target audience can help you establish the right trading tools.  For example; B2B business mostly uses Twitter and LinkedIn to connect to other businesses for services where engaging the public is much more effective on Facebook.

Learn To Prioritize

There just isn’t enough time to get to everything in your company.  For example; spending too much time on digital marketing can affect product development and customer service.  It is important to prioritize what is really important so you won’t lose customers or miss out on important deals.

Tackle Big Problems With Small Steps

It is easier to overcome huge obstacles by taking small steps than to try to force a problem resolution.  Let’s say you want to boost brand awareness by 50%. It just isn’t going to happen in one single night or with one single commitment. Take small steps by integrating your brand on all digital channels and give yourself enough time to complete these small steps.

Even The Smallest Company – Is A Brand

A lot of small businesses undervalue brand awareness.  Your tiny business is a brand and you need to do as much brand awareness as possible in order to reach the potential customer or to get the public to take note of your product and service.

There are plenty of other wonderful methods to boost your startup business but these few tips are a great start and good tips for developing a superb startup marketing strategy.

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5 Tips to Boost Your Organic Search Rankings – And Why It Is Important

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For your online business to be successful in our modern and buzzing digital environment you need much more than just good products and a great looking website.  There are millions of businesses online and you can bet that plenty of these businesses are your competitors.  So what is going to make them buy your product instead of the products of your competitors?

Well, online sales work a lot like love at first sight.  Customers immediately fall in love with the first company they locate that has the product or service they need.

And to become the first website your customers view you need great website and search rankings. People use search engines like Google, Bing, Yahoo and more to find products they are looking for and to learn more about these specific products.  They will type in certain keywords that match your product niche the most and a very long list will result in the search engines results.  But here is where the catch comes in;

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How Your Search Ranking Affects Business

According to statistics your position on the search results list will affect the number of click-through traffic you receive.   Here is the likelihood of success based on how high your business is displayed;

1st – This is the golden spot because those featured first on the list receive 42.25% of all click-through traffic.

2nd – At second position you only receive 11% of click-through traffic

3rd – 8.47% of web users that search your niche keywords will access your site.

4th – You will get 6.05% of total click-through traffic

5th – From here on you will only get 5% and less of the number of web visitors than those listed.

The page your business is featured on also affects your business;

1st page – 89.71% of online users don’t venture beyond the first page of search results.

2nd page – Only 4.37% of web users are willing to click through to the next page.

3rd page – Only 2.42% of web users will venture to this point.

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What Exactly Is Organic Search Ranking?

The above figures are quite shocking especially when you consider that your competitors listed above you have such a huge advantage.  You probably want to get started on improving your search ranking as soon as possible but first, you need to understand the difference between organic search ranking and pay per click (PPC) optimization.

Organic search ranking – Search ranking is also referred to as Search Engine Optimization (SEO).  It involves boosting your site through natural techniques like keyword implementation, on-page optimization, backlinking and much more. It takes a while to build a strong organic search rank but the result is longer lasting, affordable and provides a much more credible vibe for your website.

PPC – This method involves paying a search engine to boost your website.  It can be a good method to boost a startup company or to boost a company with poor web traffic but will be costly when your website starts populating.  Most companies use PPC as a short-term boosting option while they slowly build a stronger organic search ranking.

So Why Is Organic Search Ranking So Important?

You can go with PPC advertising but this will cost your business a lot in the long run, especially since each click-through you receive doesn’t necessarily result in a sale.  Organic search ranking optimization is much more affordable, the results are long lasting, you can do it yourself and your business will create a much more credible vibe in the long run.  Higher organic search ranking means more web visitors at a much more affordable rate and a much higher chance of commitment to purchase.

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5 Tips to Boost Your Organic Search Rankings

There are plenty of wonderful ways to boost your organic search rankings and the next 5 tips are the best possible steps you can take for great results;

1.) Keyword Identification

The first task is to see exactly what keywords to start using in content and on your website.  Keyword identification involves identifying the keywords that customers are most likely to type in when they are looking for your type of product.  Google Analytics and Google Webmaster Tools are superb for identifying the right keywords to use and to especially identify the highest ranking keywords that will boost your organic rank.

2.) Perfect On-Page Optimization

On-page optimization involves making your website entirely SEO friendly.  Everything from your URL, page title, outbound links, multimedia and website speed can affect your on-page optimization and many SEO experts fail horribly when it comes to on-page optimization.  This topic will definitely require a lot of research on your hand.

3.) Create A Content Strategy

Add a blog to your site so you can constantly update and add fresh content that is loaded with engagement, information, useful tips, the latest news and especially keywords and backlinks.  You can also use your blog to share on other channels like social media and much more.  Your content strategy should also include a social media marketing strategy because social media content can be quite different from blog content.  With a good strategy that contains a number of weekly or monthly shares, information on content types, best times for sharing and more you are bound to boost interest in your business and there is nothing that promotes organic search ranking more than great blog content.

4.) Attract Quality Links

This is a tricky optimization tip because the wrong link will result in a penalty.  The right link will, however, boost your SEO.  Some of the best ways to create quality links to your website is through guest blogging and infographic distribution but the main key here is to focus on quality links on the right website that will attract the right kind of client.  For example, beauty products should be guest posted on beauty niche sites.  Health products on health and fitness niche blogs and so on.

5.) Keep Track Of Your Performance And Keep Up The Work

It is also important to constantly evaluate the success of your methods.  That way you can easily identify what works and what is wasting your time.  Data is a superb way to perfect your marketing strategy so you will be able to save more time and money.  It is also important to constantly work on maintaining your SEO so you won’t lose your ranking foothold.

If you give these five tips a good shot then you are bound to see some huge and positive website traffic results within just a few weeks.  The process can be slow and tedious but is definitely worth your time and effort because with great SEO comes great sales.

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