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Monthly Archives: December 2017

SEO Content Strategy: How To Increase Your Website Traffic By 200%

SEO has been going through a lot of changes. What worked a few months ago may not work today. However, some basic things are still valid. If you have been looking to double your website traffic, you have to have the right SEO content strategy in place. Read on to know more.

Basic Tactics And Strategies

  1. Make it a habit to post unique, high quality and compelling content.
  2. Make sure your content includes the keywords your audience may use to search for their desired information. Besides, this will help Google bots know what your site is about.
  3. For better ranking, social links, reviews and offsite references matter a lot. Inbound links are also important.
  4. Don’t forget to keep your content fresh and up to date.
  5. And of course, make sure you know your goals, business and audience.

Now, let’s find out how this SEO content strategy can help you drive a lot of traffic to your website.

1.) Research And Target Relevant Keywords

First off, you may want to decide on the main topics that you want to rank for. Once you have made a list of the topics, you should go ahead and look for the relevant keywords. The following tips can help you with this:

Use Google’s Keyword Planner to find a list of keywords related to your niche.Make a list of the top keywords related to your niche. Keywords with low competition are easy to rank so keep this in mind. Write your content around these keywords.Once you are done, head to the keyword research tool of SEMrush to find out how likely is it that your keywords are going to rise in popularity.

2.) Execute The Content Strategy

 Once you have got a list of relevant keywords, you can go ahead and execute your content strategy.

Start With Your Goals

You should get started with your goals. The goals should be growing traffic, increasing subscribers or followers and getting more customers.Some keywords can help you achieve your goals better. It’s better to focus on both niche and product keywords. Here is how you can do it:

  1. Prioritize the chosen keywords based on their importance for your business
  2. First, choose keywords with the highest monthly searchers but lower difficulty and competition level.

3.) Determine Your Content Types

For each keyword, you should decide on the best content type. It will help you rank for that keyword more easily. Ideally, you should consider keywords that your audience may search for. You can then write content around those terms.

4.) Execution Plan

For best execution of your plan, you should remember the following tips:

  • You should consider your resources, such as budget, tools and people. This will help you create best content.
  • Make it a routine to publish, say, two articles or blog posts per week.
  • If you have a large website, divide the work and assign each task to a different person based on their skill set.

5.) Create, Post, And Share Your Content

Before you create content for your site, make sure it’s going to be unique, high quality and compelling. People will share your content only if they find it interesting and valuable. Below are some tips for you to create, post and share your content:

  • Create long-form content. These posts can be as long as 3000 words.
  • Build internal links
  • Use all of the relevant keywords in each piece of content. The keywords should be in the headline, page title, URL, meta description, image name, and in the body of the content.
  • Know about the most recent semantic indexing
  • Once your content is published, share it. You can make your content shareable with social media buttons on your site. You can also share it through emails distribution.

So, if you follow this SEO content strategy, you will be able to increase your website traffic by 200%. Hope this helps.

8 Keyword Ranking Strategies That Actually Work

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You may be wondering if you should still focus on SEO after the implementation of the Hummingbird update by Google. The new algorithm update has changed the way the search engine executes search queries. Now, it considers full questions instead of delivering results based on certain keywords. So, now, the content should be created keeping this point in that each article or blog post should answer a question or set of questions. Therefore, keywords are still important. However, you have to have some strategies in place. Let’s take a look at 8 keyword ranking strategies that actually work.

1.) Target The Right Words

First of all, make sure your site content matches the keywords your visitors may type to look for answers to their questions. Each keyword should match a certain marketing campaign or business goal.

It’s a good idea to target keywords with low competition first. After each campaign, it helps to assess how well each keyword performed. Your campaign should be effective enough to drive traffic to the main page of your site. Also, you should monitor your conversion ratio as well.

2.) Use Keyword Analysis Tools

For competition and traffic volume assessment, it’s a good idea to use many tools. Relying on a single tool is not a wise decision as the results vary from one tool to another.

3.) Look For Relevant Keywords

You can go to online forums to look for relevant keywords. If this sounds difficult, you can feed the forum URL to the Google Keyword Planner. This will give you a list of most popular terms that people have been using on forums.

4.) Consider Related Searchers

This is actually a cool idea. All you have to do is take a look at the related search results at the bottom of the page. This will give you around 8 search terms related to the keywords you typed to conduct a Google search.

5.) Watch Out For Trending Topics

The idea is to keep your ear to social media and other platforms. This will give you a pretty good idea of what is trending in your industry. Once you have known this, you can write a quality news article about that topic, which may drive a lot of traffic to your site. As a result, you may rank higher for those terms.

6.) Use Google Insights

You can also use Google Insights to see a visual demonstration of keyword performance. This may help you know how keywords perform seasonally. Once you have got this information, you can plan your content strategy more easily.

7.) Evaluate Your Organization

For this strategy, It’s important that you find out if your employees have the time and skills required to take care of the SEO campaigns. If they are not skilled enough, you may consider outsourcing the project.

8.) Age

Age of a website or blog is an important factor that Google considers in order to find out if the website or blog can be trusted. The site will be more trustworthy in the eyes of Google if it offers high-quality content that the readers or viewers will value the most. By age, we mean the indexed age. This time starts when Google first discovered your website. So, make sure you get your website indexed with the search engine, and it should be the first thing in your ranking strategy.

So, these are 8 keyword ranking strategies that can help your website or blog rank on the first page of the search engine giant, which will ultimately help you achieve the success you want. Hopefully, the new year will bring a lot of success for you and your site will be among the top domains in your industry.

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7 Smart Ways To Get High-Quality Backlinks To Your Website

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Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. A few years back, buying tons of back links worked, which is not the case now. Today, you have to earn backlinks with effort. However, you can still employ some smart ways to achieve great results. Let’s know about 7 of those effective ways.

1.) Guest Blogging

If your guest posts are high quality and targeted, they may still work for you. But first you have to identify the sites that are ideal for getting backlinks from. One way is to get your high quality posts published on your competitors’ websites.

If you have another authority website in a similar niche, it is a good idea to get a back link from that site as well. Besides, with a bit of research, you can make a list of guest blogging sites. You can then contact each website to find out if the webmasters accept guest posts. Make sure your posts are high quality and relevant. Low quality posts and tons of links don’t matter anymore.

2.) Public Relations

As far as link building goes, PR uses the same methods that you may try to get press. You can register on HelpaReporter as a source and they may interview you. However, make sure you don’t overuse the anchor text links or you might get a Penguin penalty.

Aside from this, you can add press releases to databases and directories for SEO. Even if you get mentioned, there is no guarantee that you will get a back link. At times, it’s a good idea to reach out to them and ask for a link.

3.) Broken Link Building

Many websites have broken links. These are the links that point to a page that doesn’t exist anymore. That website may have moved or the page got deleted. You can find those links and then replace each link with a link to a relevant article on one of your websites or blogs. The web master may happily do it for you. All you have to do is ask them.

This is a win-win deal for you and the web master. You will get a high quality back link and one of the broken links on the other site will be fixed. You can use many online tools to identify the broken links. With a bit of time and effort, you can earn a lot of links for your site.

 

4.) Skyscraper

Skyscraping is a way of finding great content on your own website and then make another article or blog that is even more awesome. For instance, if you have a popular article on your site titled “50 ways of losing weight”, you can write and publish another article titled “101 ways of losing weight”. The idea is to get a link from the first post.

It may work well. The article will offer more points, which means more information will be provided with the readers. However, make sure that the new content is easier to understand and offers solutions that were not offered in the first article.

5.) Resource Links

A resource page is just like a regular web page on a site listing useful resources and links about a certain subject or topic. A food blog, for instance, may have a specific resource page offering Paleo recipes.

Actually, this process enlists your site on the special page on the resource link website. You may have to email the owner of the website so that your link can be included.

Instead of linking to a page or article on your own site, resource links point to your knowledge of research that the readers will find immensely helpful. If your content is easy to read, informative and compelling, you may get thousands of back links. It’s possible. Your job is to create highly useful resources so that other people link to you.

6.) Competitors’ Backlinks

Websites that link to your competitors may want to link to you as well. For your keywords, once you have found your competitors’ domains, you can use another tool, such as aherfs to know where their backlinks are coming from. Once you have got this information, you can try and get links from those websites.

7.) Backlinks via Infographics

Infographics are quite popular nowadays. That’s the reason Mashable publishes a lot of them on a regular basis. Make sure your infographics offer informative statistics in an interesting way. Once you have got some appealing infographics made, you should go ahead and submit them to some of the top infographic websites. And that is it. People reading those pieces will come to your site.

Hopefully, these 7 tips will help you get quality backlinks for your site.

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6 Benefits of Backlinks in Addition to SEO

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With high quality backlinks, you can push your website until it reaches the first page of search results. Usually, link building is done for SEO, but it offers a lot of other benefits as well. The search engine giant Google has launched many updates to punish websites with link building techniques that are spammy. Link building offers many benefits besides SEO. Given below is the description of some of those benefits.

1. Brand Authority

With links from high authority websites in your niche, you can develop your brand authority. If consumers find your links on a popular website, they will consider your website as an authoritative one. So, they may become regular visitors of your site as well.

Aside from this, other web masters may also link to your brand. As a result, the popularity of your site will go up, which is what the dream of every website owner is.

2. Referral Traffic

Not all visitors land on a website via search engines. Some of the traffic falls under the category of Referral Traffic too. In other words, people click on links in an article or blog posts and land on another page on a website, which is called referral traffic.

This is important for SEO, but also drives targeted traffic to your web page, while you are enjoying your holidays in Paris. As a matter of fact, one link on a popular site may push thousands of people to your site for years to come. One of the greatest benefits of referral traffic is that it includes visitors that are interested in what you have to offer.

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3. Directory & Resource Links

On the Internet, the data has been growing at a rapid pace. The data will always be there for people to access. If you earn quality links from the top Resource Link websites and directories, you will get quality traffic for as long as the data is available on the Internet.

For instance, if you deal in “sun glasses” and several directories link to your website, you will get visitors on a daily basis. And some of the visitors may even buy from your store resulting in increased sales.

4. New Relationships

Link building can help you develop new relationships. When visitors find your link on another website or directory, they may click on the link to see who is behind the great content or service. Some of the visitors may even sign up for your newsletter. Some of them may Like your Facebook page or subscribe to your RSS feed. So, you can see that one link may bring you many new loyal customers or visitors.

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5. Exposure & Recognition

When reading content that links to your domain, they may click on the link to check out your content or they may associate your website with the content they are reading. This may result in more website visitors as well as brand interaction in the future.

Even if your website rankings go down due to one reason or the other, you can still get a decent amount of referral traffic and your recognition will remain intact. You will still get the exposure you deserve.

6. Promotion

No matter how great your content is, people won’t get to know about it unless they are pointed towards it. So, by getting links from top ranking websites, you are actually promoting your brand. While social media is an easier way of promoting any website or blog, building links should be taken as an additional opportunity for promoting your brand. If done the right way, it can make your brand popular in addition to bringing a lot of traffic and revenue in the form of sales.

Hopefully, these 6 benefits of link building in addition to SEO are enticing enough to start building today.

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5 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic

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If you publish quality content on your website or blog, other website will link back to you. To some extent, this approach works, but it may take ages to get links this way. A quicker way to get links is to adopt a proactive approach, which will be more effective and save you a lot of time. Given below are 5 proactive ways to get back links that will actually boost your traffic.

1. Use Quora

People go to Quora to get answers to their questions. Now, here is the trick. You can use your niche keywords to search for questions on Quora. Once you have found some really important questions, you can post your answers along with a link back to your blog or website. Just make sure the answer is relevant and useful.

People will read your answer and may visit your website if they find the answer can solve their problem. It’s not a good idea to spam this platform with tons of links pointing back to your site. Only post an answer if you know that the information will help the readers solve a problem.

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2. Check Out HARO

HARO is a platform where journalists, sources and sponsors go in order to get/provide the help that they need. Journalists post questions related to a certain topic in a specific area or country. If you know the answer, you can post it on the site. In exchange, you can get a free press. For instance, your write-up may get published on a magazine or news site. So, HARO is a great means of getting quality backlinks.

You may not get a lot of links from HARO, but the ones you get may send a lot of traffic to your site. All you have to do is spend a few minutes each week on the platform.

3. Fix Broken Links

It takes a bit of effort to find and work on the right type of broken links. You can find broken links on tons of blogs and websites, but the problem is that most of web masters are not ready to fix them.

To get started, look for websites related to your niche and then find some broken links. Typically, most web masters like to update those broken links that may drive traffic to their website. So, you may help them fix the links on the resource pages.

Many tools can be used to find useful resource pages and broken links. Some tools are free and others cost money, but the cost is worth it. Your goal is to replace the broken link with the one pointing back to your website.

4. Industry Forums

Posting on industry forums is a good way of getting quality back links provided you post on relevant forums and avoid spamming. It is just like Quora. You post answers to relevant questions on these forums with links back to the relevant pages on your site. People will read your answers and go to your website for more information. Remember: you should not use the rich anchor text while adding a back link.

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5. Link To Relevant Sites

It may be prove useful to link to other websites in your content. But make sure the sites you are linking to are relevant to your niche. Before you publish the post, send an email to each of the websites you want to link to.

While some people may link back to your site naturally, most will give you no response. Generally, four out of ten web masters will tweet out your article or post, which may bring a good deal of traffic to your site. And the great thing is that some of the visitors may link back to you.

The Takeaway

In short, you may get back links naturally if your website offers quality content, but if you really want to take it to the next level, you have no choice but to use the proactive approach. Hopefully, the methods explained above will help you drive quality traffic to your website.[/vc_column_text][/vc_column][/vc_row]