6 Benefits of Backlinks in Addition to SEO


With high quality backlinks, you can push your website until it reaches the first page of search results. Usually, link building is done for SEO, but it offers a lot of other benefits as well. The search engine giant Google has launched many updates to punish websites with link building techniques that are spammy. Link building offers many benefits besides SEO. Given below is the description of some of those benefits.

1. Brand Authority

With links from high authority websites in your niche, you can develop your brand authority. If consumers find your links on a popular website, they will consider your website as an authoritative one. So, they may become regular visitors of your site as well.

Aside from this, other web masters may also link to your brand. As a result, the popularity of your site will go up, which is what the dream of every website owner is.

2. Referral Traffic

Not all visitors land on a website via search engines. Some of the traffic falls under the category of Referral Traffic too. In other words, people click on links in an article or blog posts and land on another page on a website, which is called referral traffic.

This is important for SEO, but also drives targeted traffic to your web page, while you are enjoying your holidays in Paris. As a matter of fact, one link on a popular site may push thousands of people to your site for years to come. One of the greatest benefits of referral traffic is that it includes visitors that are interested in what you have to offer.

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3. Directory & Resource Links

On the Internet, the data has been growing at a rapid pace. The data will always be there for people to access. If you earn quality links from the top Resource Link websites and directories, you will get quality traffic for as long as the data is available on the Internet.

For instance, if you deal in “sun glasses” and several directories link to your website, you will get visitors on a daily basis. And some of the visitors may even buy from your store resulting in increased sales.

4. New Relationships

Link building can help you develop new relationships. When visitors find your link on another website or directory, they may click on the link to see who is behind the great content or service. Some of the visitors may even sign up for your newsletter. Some of them may Like your Facebook page or subscribe to your RSS feed. So, you can see that one link may bring you many new loyal customers or visitors.

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5. Exposure & Recognition

When reading content that links to your domain, they may click on the link to check out your content or they may associate your website with the content they are reading. This may result in more website visitors as well as brand interaction in the future.

Even if your website rankings go down due to one reason or the other, you can still get a decent amount of referral traffic and your recognition will remain intact. You will still get the exposure you deserve.

6. Promotion

No matter how great your content is, people won’t get to know about it unless they are pointed towards it. So, by getting links from top ranking websites, you are actually promoting your brand. While social media is an easier way of promoting any website or blog, building links should be taken as an additional opportunity for promoting your brand. If done the right way, it can make your brand popular in addition to bringing a lot of traffic and revenue in the form of sales.

Hopefully, these 6 benefits of link building in addition to SEO are enticing enough to start building today.