A Comprehensive Guide To Link Building Techniques

This guide is going to show you exactly what backlinks are, what they mean to your website and how you can get more backlinks the proper way. Following these simple strategies will help rank your website higher on Google while the wrong techniques are basically going to earn you a ban from Google. You’ll understand this better after a reading this article.

A lot has been said about backlinks but the most vital fact remains that backlinks are a powerful determinant of how well your website will perform on Google search.Backlinks are an essential part of search engine optimization and are often utilized to get the best ranking results. Due to the critical nature of backlinks, many website owners are highly interested in the subject.

They want to know what exactly backlinks are, how they can build backlinks and basically, how they can use the power of backlinks to increase the ranking of their website on Google.I believe that you like many other website owners want to know more about backlinks and how you can get several of them. It’s very likely that you’ve come across several tips and tricks from self-acclaimed experts who might have left you mostly confused. When I started on backlinks, I was just as confused as you are by most articles. I felt like a Stone Age man reading chemistry for the first time as I read through most of these articles.

Well, that’s in the past now. After much sweat and lot of frustration, I finally began to grasp what backlinks were and how to go about getting them. Right now, I’d like to call myself a backlink pro. You know what? Anyone can become a backlink pro too with the right information. I’ve taken my time to put together this quality, easy to understand information on backlinks. This paper is going to show you exactly what backlinks are, what they mean to your website and how you can get more backlinks the good way. What? Yes, there are good and bad ways of getting backlinks. The good way is going to rank you higher on Google while the bad way is basically going to earn you a ban from Google. You’ll understand this better after a couple of pages.

Like I said, this paper would help you understand exactly what backlinks are and how to go about building them so I’d like to start out with explaining what backlinks are and why you need them.

Chapter 1.1 What Are Backlinks And Why You Need Them ?

Example Of How Backlinks Are Created

Website A is a social media blog and it gets a backlink (through hyperlinks in an article or reviews) from Website B which is a prominent and high ranking social media marketing review blog or website. This will gain Website A valuable, natural, and relevant backlink.

Backlinks are a huge determinant of a website’s importance in search engine results. This is why backlinks are a very vital part of your website’s SEO ranking. Search engines like Google calculate website rankings using several factors when displaying search results. Backlinks play an important role in determining the preference given to a website by these search engines. To clearly understand backlinks, it will be helpful to know the different terminologies associated with backlinks.

 

Here is a glossary of terms often associated with backlinks:

  • Link Juice: Link juice is achieved when your web page links to any article on another website or website’s homepage.  This linkage is often described as “link juice”. Link juice improves both article ranking of your website and its domain authority.
  • No-Follow Link: No-follow link is achieved when a blogger uses a no-follow tag to stop their blog from passing link juice to another blog or page. The no-follow tag is often used when a blogger is connecting to an unreliable site.
  • No-follow Attributes: These are links that are provided in HTML code with a no-follow attribute. This attribute ensures that search engines can’t follow that so the link will not be classed as a backlink for the linked website. For instance, most forums and blogs owners know that a lot of entries and comments are published for the purpose of gaining new backlinks for a website. A lot of these forums and blogs frequently use the no-follow attribute for links placed on their website. This explains why your website’s backlink might still be poor even after creating links on many sites and forums.
  • Do-Follow Link: This is basically the opposite of a no-follow tag. These are default links in a blog post that pass link juice to the page it’s connected to.
  • Linking Root Domains: This is the number of backlinks coming into your website from a specific domain. Linked root domains are calculated according to the number of domains and not hyperlinks.
  • Low-Quality Links: Low-quality links are really bad for SEO and come from harvested sites, automated sites, spam sites, or even porn sites; these sites raise red flags on Google’s ranking index. This is why you should be careful when buying links.
  • Internal Links: Also known as interlinking, internal links are simply links from one page to another within the same domain.
  • Anchor Text: these are simply texts used for creating hyperlinks. Anchor text backlinks play a huge role in helping you rank for specific keywords.
  • Backlink Analysis: This usually involves using software to give you a clear view of your website’s backlink structure, including link type, source, industry, popularity, and link strength. And you can analyze all incoming backlinks to evaluate their potential for optimization.
  • Broken Links: This is a defective link is a link that doesn’t lead to anything. Broken links usually occur as a result of programming errors, temporarily unavailable websites, mistyped URLS, or if the web address connected to a link has changed. Defective links are bad for SEO because they diminish domain authority.
  • Domain Popularity: Domain Popularity refers to the number of backlinks from other domains that refer back to a website. No more than one backlink will be counted per domain. For example, in a blog about social media marketing, there are 20 different entries that have links to a specific website of a social media agency. Notwithstanding the number of entries and links, only one backlink would be counted for the blog in this case.
  • Authority Sites: An authority site is a simply a very high-quality website that is trusted and respected by people and search engines. Authority sites usually have tons of valuable content which make it useful to people and keep them coming back.

Now that you know exactly what backlinks are, I think the next step is to understand exactly why you need backlinks and the benefits they bring to your website, blog, and business in general.

Why You Need Backlinks?

  • Branding: Backlinks usually serve as brand ambassadors of your website when placed on other websites. The presence of backlinks often project your brand inform of new audiences and make them aware of your brand and its offerings. Backlinks are very beneficial for branding.
  • Authority: Backlinks help build your website into an authority site in its niche. Getting links from authority sites is an effective way to build the authority of your site and increase your website ranking. Usually, this is because the link is viewed as a vote of confidence by users and search engines.
  • Relationship Building: Relationship building is a core aspect of building a successful website online. Backlinks provide you with an avenue to build relationships with other businesses and most importantly, your audience.
  • Improves Organic Ranking: This is one of the most beneficial effects of backlinks. Backlinks help your website get better search engine rankings. This is especially effective if your content is getting organic links from other sites. It will signal to search engines that your content is highly valuable and that content will naturally rank higher on search engines.
  • Faster Indexing: Backlinks are very effective in helping search engine bots discover links to your site and crawl your site effectively. This is especially beneficial for a new website because these links would help search engines discover your index and discover your website faster.
  • Referral Traffic: This is a major benefit offered by all types of backlinks; do-follow or no-follow. Once you place a link on another website, people from that website often click on your link for more information, leading to an increased traffic on your own website.

Chapter 1.2 Link Building And Ranking Higher On Search Engines

Link building is a core part of Search Engine Optimization that involves acquiring inbound links from other websites that point to your own website. It’s simply the process of creating backlinks. As earlier stated, link building is a very important ranking factor and if your business is going to be found in organic searches, link building is an absolute must.

Understanding the best practices for link building will help your website rank on search engines like Google. In fact, Google’s Andrey Lippatsev revealed that inbound links and content are the top two search ranking factors for organic searches on Google. This why many website owners spend thousands of dollars on web agencies that promise great backlinks.

There are several ways you can build links for your website and they all vary in levels of difficulty. The fact however for effective link building is that it takes lot of time and hard work. This is because link building is a continuous activity, you don’t stop at one or two, you keep on building and establishing your authority in a specific niche.

In order to better explain the relationship that exists between link building and search engine ranking, I’ll walk you through the anatomy of a link and how search engines interpret links.

  • The Anchor tag: this is also known as the start of the link. The anchor tag opens the link tag gives search engines information on the link that is about to follow.
  • Link referral location: The “href” stands for “hyperlink referral,” and indicates the URL to which the link is pointing. This isn’t always a web page; it can also be the address of an image or even a downloadable file.
  • Visible text of link: This is also known as the anchor text. This is simply the clickable text in a hyperlink. The anchor text is usually indicated by an underlining or blue color which indicates that it is a clickable link.
  • Closure of link tag: This is the opposite of the anchor tag and basically signals the end of the link tag to search engines.

The Relationship between Link Building and Search Engine Ranking

Understanding the relationship between link building and search engine ranking will help you know exactly how the links you create will result in a higher ranking on search engines.There are two basic ways search engines like Google use links:

  • To discover new web pages
  • To determine how well a page should rank in search results

When you create a web page, that page has to be crawled by search engines to determine its value and relevancy in search results. When search engines crawl your page, they extract the content of that page and add it to their indexes. While crawling your web page, search engines use different metrics that help them determine how well your page ranks for specific keywords. Google created a short video to explain its webpage crawling process.

When deciding how well your page ranks for given keywords, the search engines go beyond content to look at the number of links pointing to that page from other websites and also the quality of these websites with links that point to your own website. The rule of thumb is that the more high-quality websites that link to you, the more likely you are to rank higher on search engines.

Links have been a vital ranking factor for big search engines like Google as far back as the late 1990s. Back then Google used PageRank to measure the quality of a page using the number of links pointing to the page as one of its yardsticks. This strategy was so successful because it was based on the premise that a link was a vote of confidence about a page. The idea was that people would only link to a website if they found the information on it relevant.

However, a lot of people soon discovered how to manipulate PageRank and to make their websites rank higher on Google. Since this would mean that users would start seeing lots of crappy content in search results, Google acted fast by fishing out websites that were manipulating search results and sanctioning them. Google also began rolling out regular updates to make sure that only websites that actually offered great content and value ranked. The efforts by Google start to actively ranking only websites that deserved to rank led to the distinction between whitehat and blackhat SEO. I would differentiate between these two strategies in the next chapter. Knowing which link building techniques to use or avoid is a very vital aspect of link building.

For now, not even the greatest SEO masters know the full algorithm that Google uses to determine search results. However, there is a general agreement on some vital factors that constitute effective link building. These factors play a huge role in the quality and effectiveness of backlinks.

Here Are The Major Factors To Watch During Link Building

  • Lq: Link Quality: Links from various websites are rated differently. Search engines often consider the overall relevance, age and trust level of the linking site especially in relation to the content that surrounds it. Basically, if your blog is a social media blog, you’re more likely to get more quality link from trusted and relevant sites like Hootsuite or Neil Patel than you would from a blog that was just started a few months ago.
  • Lt: Link Text / Anchor Text: A website may have millions of links pointing to it and yet doesn’t rank for specific keywords. For instance, a website like CNN might not rank for “phones” but will rank for “news”.  Why? Many of the links pointing at CNN use the word “news” in the links while very few will use the word “phone,” since CNN doesn’t sell phones. Anchor texts basically give search engines a description of your website and its offerings. The fact is that you might not always be able to control the words people use to link to you, but you should always watch out for opportunities to influence anchor text, when possible.
  • Ln: Number Of Links: It’s common knowledge that link building is a game of numbers; the more quality and relevant backlinks you get, the more likely you’d be ranked higher by search engines. So the target is usually getting lots of links from different sites. A rule of thumb is that 500 links from one site will mean far less than 500 links from 500 different sites.

The last determining factor for effective link building is one that is very important. In fact, Google often says that the best way to rank isn’t by bothering yourself over its ranking metrics but rather by consistently offering valuable content. Content is single handily, the most effective tool for link building. Let’s take a look at just how much content plays a role in effective backlinking.

Chapter 1.3 Why Writing Great Content Is So Important To Get High-Quality Backlinks

Content is the heart of effective backlinking. Content usually includes videos, articles, and infographics. Content offers a cost effective and very efficient way of building links. Here are some reasons content is so important for getting high-quality backlinks:

  • Content helps you to build brand awareness by providing information on your brand and its offerings.
  • People interact with the information provided by content resulting in high engagement.
  • Search engines like Google use metrics like how well a website addresses a niche and how valuable people find the content to build authority and relevance.

Most importantly, sharing information is the basic reason why people link to a website so content provides your audience with something to share.

It’s common knowledge that content is King but given the tons of valuable content out there, smart people are going from just creating valuable content to creating content that attracts value.

If you’ve been very active online lately, you’d discover that writing a great content isn’t enough. One time I spent weeks working on a blog post in my niche. I dedicated time, energy and a few tears to creating a 5000-word blog post on a common topic in my niche. I thought I was going to rank for sure but several weeks after publishing this content, it wasn’t getting any views and my website was definitely not ranking on search engines.

Creating the best content is no longer enough for your website to rank on search engines. Creating effective content calls for a lot of intricacies and very smart work or you might just have the best content that no one knows about. In the next few paragraphs, I’ll be walking you through how to make your content work for you especially in the aspect of link building.

Maximize Your Website Content

The most important factor for link building is your own website content. Consistently building great content on your website will pay off when people start noticing your site. The key to making this work is focusing more on creating content that would generate shares coupled with making it easy for people to share your content.  You can achieve this by making sure your site has the necessary share buttons. This strategy can increase the number of links you get for your website.

Use Your Money to Spread Your Content

Your money plays a huge role in paving the path for your content to be seen by the world. Despite the ethical issues surrounding using the money for link building, it remains a very effective way to maximize the link power of your content.

Ross Hudgen argues that in some situations where money is offered, the quality of your content matters very little; although I believe in the power of money to create great links, I don’t completely agree with just paying to spread valueless content to people.

Despite the fact that money can buy you lots of links, you have to remember that every article you put out there with a link to your brand represents your brand and what you stand for. You might get links despite crappy content if you’re paying but I doubt that would convert much to loyal customers or audience.

That being said, some great ways you can use your money to generate content links include using channels like StumbleUpon’s advertising channels to acquire viral traffic. This will place your content in front of thousands of people and can even make that content viral. You can also tap into the power of local marketing by paying local blogs, forums, and websites to feature your content.

Tap into the Power of Outbound Content

Outbound content is simply content that you place on web pages other than your own. Outbound content is usually in form of infographics, whitepaper, widgets and the more popular guest posting. The key to building great links with outbound content is keeping it short and interesting.

Outbound content are basically like brand ambassadors for your brand, so you want to put your best foot forward and make an impression fast. So if you’re looking to build links using outbound content, focus on creating content that is quick and easily digestible this would encourage memorability and higher chances of shares.

Ask For It

Ross Hudgen recommends tapping into the power of relationships to spread the word about your content. Ask your people around you for links. The key is to make sure you’re offering great content. So despite the strong relationship you might share with a person, do not burn bridges by offering then crappy content with hopes of getting a link. If you do get one, that would be the last especially if their site is a serious website.

Hudgen suggests that when asking people you share a relationship with for backlinks, you shouldn’t ask all the time. Ask occasionally and make sure to put forward your value proposition.

Chapter 2.1 Good vs. Bad Link Building Strategies

By now you probably understand what backlinks are all about and how they can help boost your website and business. However, you’re most likely wondering how to go about actually building backlinks and experiencing the many benefits they offer.

So I’m going to put you through in the simplest way possible, on how you should go about link building without getting slammed by Google.

The best way to build links without getting a ban from Google is by using white hat link building strategies. What exactly are white hat link building strategies? White hat strategies for link building are basically strategies that focus on building links through the human audience and completely following the laid down rules and policies of search engines. The opposite of this is…you guessed it! Black hat link building strategies; black hat link building basically involves using software to create automated links that are most spam and offer no real value to audiences.

Gone are the days when link building was as easy as submitting your hyperlinks to article directories and blog comment sections. With Google constantly changing its ranking algorithm, link building basically has one rule; do it right or butt out! So if you’re looking to increase your web rankings and generate leads, you need to focus on a consistent and compliant link building strategy.

I must tell you that using white hat strategies for link building is hard work. You always have to be up to date with the best practices because what happens to be a white hat strategy today might become irrelevant tomorrow. White hat link strategies is a lot of work mostly because it’s a manual strategy that offering valuable content and building relationships online.

However, the good news is that white hat link building strategies really work especially if you’re consistent at implementing them. In the next section, I’m going to be sharing with you some common white hat link building strategies you can apply to any website. I’m also going to be comparing these white hat link building strategies to black hat techniques so you’d know exactly what to avoid when you start link building.

Link building is not something that should be done carelessly because you might just end up losing everything you’ve worked for in an instance. The major focus while building links for your website is focusing on creating links that lead your audiences or customers to relevant and great content. Happy and satisfied audiences often equal great link building and approval from Google.

If you’re going to go about link building the right way, I think the best first step would be to know exactly what Google says about doing it the right way.

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

The following are examples of link schemes which can negatively impact a site’s ranking in search results:

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking

Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

Using automated programs or services to create links to your site”

Google’s Webmaster Guidelines

While many SEO experts don’t follow these rules to the letter, it’s best to be aware of them. This would help you build links that are natural and doesn’t go off on Google’s radar as bad link building. The bottom line, however, remains that good link building is mainly about quality, relevance and focus on the need of your audience.

Here are some is a basic outline that differentiates good and bad linking strategies:

Reciprocal Linking

Reciprocal linking usually involves an agreement between two website owners to provide hyperlinks within their own website to each other’s web site. This can be done to give readers more info or to build backlinks.

Good

You can engage in reciprocal linking as long as it’s strategic and not excessive. As always the key should be on creating hyperlinks that give the users more relevant information on a specific topic.

Bad

Excessively exchanging links will definitely earn you a ban from Google. Also, linking to unrelated or offensive content or website would definitely put you on Google’s black book.

Guest Posting

Guest posting which one of the most effective strategies for a link is building often involves writing and posting an article, which often contains a hyperlink to your own blog, on someone else’s website or blog (more on guest posting in the next section).

Good

Guest posting with the purpose of offering valuable information is key. You don’t even always have to embed a hyperlink in every article you write. If your content is great, users will definitely search for you and that could generate some great links. If you have to embed links make sure you use proper anchor texts that are natural and convey the right information.

Bad

Google has warned against mass and low-quality guest posting which focus more on creating backlinks that offering value to users. Don’t spam your audience with links while guest posting for instance:

When it comes to social media, Facebook is still king as of 2017. It’s no surprise given the massive number of people on Facebook (over 1 billion people!). Facebook today isn’t just a social media platform; it’s also a hub for growing brands online. Facebook presents businesses with free and low cost tools for marketing their products or services to a very large audience.

Web Directory Links

A web directory also known as link directory is a directory on the internet that collects and organizes data into categories It specializes in linking to other web sites and categorizing those links. These organized and categorized links on web directories are known as web directory links.

Good

Add your website to web directories that provide relevant information to users. As always, be sure that you’re listing your website in “relevant niches”. Keeping the audience and relevance in mind while adding your url’s to web directories will help you get great link juice.

Bad

Adding your web links to web directories that have nothing to do with your niche is bad link building. Also adding your site to web directories that have no value on Google would yield no result.

Forum and Blog posts Comments

This often involves making relevant contributions to an existing idea or topic on a forum or a blog.

Good

This would involve leaving topically relevant comments on relevant (to your business and niche) sites with a link to your site for more information. The key to getting people to appreciate your link is not overusing links even when you have relevant information.

Bad

This would involve leaving comments with your links in totally unrelated niches or forums. For instance leaving a “nice write-up comment” with a link to your social media marketing site on a medical blog or forum!

Paying for Links

This one is basically self-explanatory; however, it’s very tricky.

Good

You should invest in creating high-quality content and using paid promotion to attract backlinks. Don’t buy links directly is you don’t want a ban from Google.

Bad

From paying freelancers for thousands of links at a go to buying links that lead users to poor content on your website. Google is very clear on link buying and views it as a breach of their guidelines.

2.2: Guest Posting: A Key Element To A Link Building Strategy

Guest posting isn’t just a way to build links, it’s a key element in any effective link building strategy. Guest posting remains a very sure way of getting quality backlinks. However, this often abused link building strategy requires both smart and hard work. Guest posting is especially great because of the many benefits it brings to a website.

So what exactly are the benefits guest posting brings to you?

  • Backlinks from Authority Sites
  • Helps you build Expertise
  • Sends you targeted Referrals
  • Increased reach
  • Increased brand engagement

Despite the many benefits guest posting brings to a website, you might be shocked by the next sentence. Guest blogging can be a very terrible way of building backlinks! Guest blogging can be terrible for your link building depending on where and how you get the links in the guest post, pointing to your website.

If you’re writing guest posts and placing them on websites that are known for spamming or are low quality, your website would be worse off and would definitely rank lower on search engines that is if you don’t get an outright band form Google.

So if you’re going to use guest posting to get quality links that would make your blog rank higher on search engines, you have to pay close attention to some important details. If you’re going to get quality link from your guest posting efforts, then all these factors should be present:

  • Guest posting in the same or related niche
  • Guest post contains great content and expert advice
  • The guest post contains anchor text that clearly describes outbound links
  • Guest post is of great quality especially in terms of grammar
  • Guest post offers great value to readers
  • The guest post is unique to the site you’re publishing it on
  • The guest post isn’t filled with hyperlinks
  • Is the guest post going to be published on a relevant, valuable and authority website.

If all these factors are in affirmative, then you can go ahead and publish your guest posts. You can tap into the power of guest posting for link building by following these steps.

Steps to Effective Guest Posting

Research on Possible Guest Post Locations

Before you even write any content, the first thing you should do is spend time on researching on possible places you can publish your guest posts. You want to watch out for sites in your niche that have very high traffic. Backlinko recommends using these search strings to find guest blogging opportunities:

  • Your Keyword “guest post”
  • Your Keyword “write for us”
  • Your Keyword “guest article”
  • Your Keyword “guest post opportunities”
  • Your Keyword “this is a guest post by”
  • Your Keyword “contributing writer”
  • Your Keyword “want to write for”
  • Your Keyword “submit blog post”
  • Your Keyword “contribute to our site”
  • Your Keyword “guest column”
  • Your Keyword “submit content”
  • Your Keyword “submit your content”
  • Your Keyword “submit post”
  • Your Keyword “This post was written by”
  • Your Keyword “guest post courtesy of ”
  • Your Keyword “guest posting guidelines”
  • Your Keyword “suggest a post”
  • Your Keyword “submit an article”
  • Your Keyword “contributor guidelines”
  • Your Keyword “contributing writer”
  • Your Keyword “submit news”
  • Your Keyword “become a guest blogger”
  • Your Keyword “guest blogger”
  • Your Keyword “guest posts wanted”
  • Your Keyword “looking for guest posts”
  • Your Keyword “guest posts wanted”
  • Your Keyword “guest poster wanted”
  • Your Keyword “accepting guest posts”
  • Your Keyword “writers wanted”
  • Your Keyword “articles wanted”
  • Your Keyword “become an author”
  • Your Keyword “become guest writer”
  • Your Keyword “become a contributor”
  • Your Keyword “submit guest post”
  • Your Keyword “submit an article”
  • Your Keyword “submit article”
  • Your Keyword “guest author”
  • Your Keyword “send a tip”
  • Your Keyword inurl: “guest blogger”
  • Your Keyword inurl: “guest post”
  • allintitle: Your Keyword + guest post

Find the Right Topic

A guest post is a brand ambassador so if you want your guest post to be effective, you have to make sure you’re putting your best foot forward. After you’ve found the perfect guest post location, you need to come up with a topic that addresses the need of their audience. You can do this by studying the audience, reading other guest posts on their site or researching on little addressed but relevant areas.

Pitch to Prospective Guest Post Sites

Guest posting has been abused a lot which is why many sites would blatantly refuse to even consider accepting a guest post, especially from a newbie. However, if you’ve identified a topic the audience of a website would be interested in, they’d most likely consider your guest posting offer. The trick is pitching them three good ideas or sending them one complete and high quality post for consideration. Don’t forget to follow up on sites you pitch to.

Publish Your Post

If you’ve landed one or two guest posting gig, the next step is to actually publish the posts you’ve written. Be sure to avoid spamming your audience or guest post location with links! One or two contextual links would do especially if you’re dealing with a website for the first time.

Don’t forget to actively respond to comments on your guest post, promote your guest posts on social media and especially, thank your guest post site for the opportunity to share your views with their audience

In a nutshell guest blogging is a valid way to get links but only when it adds real value to websites involved and the audience.

In the next section, I’m going to be addressing another highly effective strategy for link building; infographics.

2.3: Infographics: How To Build Links Using Infographics

I guess that by now you’re wondering how exactly infographics can help in link building especially since they’re just pictures. Well, stick with me and you’ll know just how in a couple of minutes. In this section, I’ll be walking you through how to create an effective infographic and get thousands of shares and most importantly quality links from them.

How to Build Infographics That Attract Links

Research

Your research should start with brainstorming on possible infographics ideas. Be sure to have some writing materials at hand to write down ideas as they come. Using the ideas from your brainstorming section, you can then dive into researching on these ideas. Research would give ample data to use for your infographic. You should pay close attention to finding information that is visually representable and which can trigger an emotional response from your audience.

Develop Content

After you’ve collected data and organized it, the next step would be to actually develop your content. Developing content for infographics is different from developing content for blog posts. For infographics, you have to pay close attention to creating content that can be represented visually. You also have to come up with different colors and positioning for each idea.

Create a Paper Draft

After you’ve developed your content, the next step would be to create a rough draft of your infographic. You can use pen and paper to come up with a rough sketch of what you want the final piece to look like. The purpose of the draft is to give you an idea of what colors, positions and ideas work together. After all, you don’t want to design your infographic and wish you’d used another color or symbol.

Design

If you’re good with design software and have the time, you can go ahead with designing your infographic. However, you can also get in touch with a graphics designer to handle the creation of your infographic. While working with a designer, clear communication is the key to getting quality work done.

Revise

The first output never comes out perfect. After getting the first draft of your infographic, you should take your time to go over it. This would help you identify errors, typos, and any other design anomalies.

On-site work

This is a very important aspect of using an infographic for link building purposes. This basically has to with setting up your infographic on your blog. You might decide to publish on your blog and promote it with special landing pages. You can also provide embeddable links that others can use to display your infographic on their own website. You have to make sure you position your embed codes on the part of your site where your visitors can’t miss it because that’s where most of the link juice will come from.

One more thing you have to do is to enable all possible share buttons. If you make your infographic easy to share, there’s a likelihood that it would go viral. This would not just result in more backlinks; it would also up your traffic.

Advertisement

It’s not enough to have good content like I said earlier. You have to spread the word about your content. Advertise your infographic on relevant social media like Facebook, Twitter and even StumbleUpon. You also have to engage in manual outreach by sending out copies of your infographic to authority sites in your niche for the purpose of feature your content on their website. If your infographic is great, many of them would find the offer irresistible and this would grow your backlinks even more.

2.4: Email Outreach: The Smart Effective Link Building Approach

If you’re looking for a smart and effective link building approach, then you might want to consider email outreach. Email outreach simply entails writing outreach letters to other website owners for the purpose of building links through content.

Outreach letters are very vital for getting quality backlinks from authority sites. However, this method is one that many bloggers struggle with. In fact, a huge percentage of outreach letters don’t even receive responses!

However, email outreach remains a very viable method of link building.  I acknowledge that it can get very boring and time-consuming but the backlinks you’ll get in return are always worth it. According to Neil, for every 100 emails you send out, you should get at least 5 backlinks. If you’re unable to get 5 backlinks for every 100 mails then you might be doing the following things:

  • Emailing sites that aren’t relevant to your niche
  • Emailing your competitors
  • Focusing ore on backlinks than value
  • Poor content on your website
  • Poor email copy that isn’t compelling

If you’re interested in using email outreach to build backlinks sucessully, then I’m going to be giving you some great tips that would help you create email copies that actually convert. Here they come:

Research on Viable Link Sources

I’ve talked about research a lot! That goes to show you how important it is for effective link building. Before you start out your email outreach, take out time to research on sites that have a high potential of linking back to you. You can use tools like Open Site Explorer to get this done quickly.

You can also the quick commands I outlined in researching for guest posting to find potential links sources on Google.

Compile a List of Names and Email Addresses

If you want people to respond to your mails, then you have to treat them like people! Don’t send out a mail to a potential link source with “Dear Sir/Madam”. People would most likely take a look at your proposal if you establish a connection by addressing them by name. You can get the name of the website manager by putting in a few hours of work or you can decide to hire a freelance on Upwork to get it done.

Pay Attention to Templates

You know how some mails are just visually irresistible? You take a look at them if though you already know they want to sell you something? Take out time to select email templates that are visually compelling and easy to personalize. You can try out different email template to see which one works for you.

Offer Value

I can’t say this enough; you have to offer value. Don’t send out an outreach mail that focuses just on you and your website. You have to offer the site you’re linking to something they’ll find very hard to resist. It could be an information their client would be very interested in knowing about or you could even offer them a link in return for one from them. Make sure every outreach mail you send offers some form of value.

Follow Up

Follow up but don’t spam! People are often very busy and it’s very likely that many of them might not read your first mail. You should follow up on outreach efforts to make sure that a source is totally off the table.

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3.1 Factors That Determine Page Strength

As I earlier mentioned, all links are not the same. Some links are work more while others are worth nothing. One vital aspect of link building is taking out time to measure the strength of your links. You don’t want to spend your time building links that aren’t going to improve your ranking in any way.

There are various metrics that come to play when it comes to determining your link strength. These metrics would help you determine which links are worth investing your time and resources and which ones are just dead ends.

3.1 Factors That Determine Page Strength

Page strength is a very important factor to consider during any link building endeavor. In fact before you even make any effort to pursue any link source, you should spend time to determine how string that the page you’d be placing your link on is.

When it comes to determining if a page is worth placing your link on, you should focus on the reviewing the two factors that determine its page strength.  There are two major metrics for determining page strength. These are PageRank and Page Authority.

Page Authority

Page Authority as developed by Moz is a score on a 100-point scale that forecasts how well a particular page will rank on search engines. Page authority is based on data from Mozscape web index. Page Authority is determined using link counts, MozRank, MozTrust, and several other factors. Page Authority uses a machine learning model to find an algorithm that best matches the rankings across the thousands of search results that we predict against.

The Page Authority score is calculated using a 100-point, logarithmic scale. According to Moz, it’s easier to grow your score from 20 to 30 than it would be to grow it from 70 to 80. The algorithm used to calculate Page Authority is constantly updated so there may be score fluctuations from time to time.

PageRank

PageRank commonly represented with the acronym PR is a famous calculation in the world of SEO, invented by Google founders Larry Page and Sergey Brin. PageRank evaluates the quality and quantity of links to a specific webpage for the purpose of determining a relative score of that page’s importance and authority on a scale of 0 to 10.

PageRank 10 domains like USA.gov, Twitter.com and Adobe Reader Download, have the highest volume of inbound links of any sites on the web. PageRank 5 websites are known to have a good number of inbound links, PR 3 and PR 4 websites on the other hand, have a fair amount of inbound links. However, brand new websites without any inbound links pointing to them usually have a PageRank 0.

Page Strength is based on a number of factors:

  • Links pointing to the URL & domain
  • Position in Google for the first four words of the title tag
  • Domain age
  • Number of links from .edu and .gov domains
  • Domain Name age
  • Links from Wikipedia, del.icio.us, DMOZ.org
  • Google PageRank, Alexa Rank and several other factors.

Some common Tools for Measuring Page Strength

  1. PageRank extension for Chrome
  2. Google Toolbar for PageRank
  3. MozBar for measuring Page Authority

3.2 Domain Authority: Measure Your Website’s Strength

Domain Authority also developed by Moz is a score on a 100-point scale that predicts how well a website will rank on search engines. Unlike Page Authority which focuses on rating a specific page, Domain Authority focuses on rating the entire website.

Many people use Domain Authority when making comparisons between one site and another website. Domain Authority is especially great if you’re looking to carry out a comparative analysis of your website and your competitor’s website.

Domain authority is calculated by combining all other link metrics including linking root domains, number of total links, MozRankMozTrust. These are then combined to get a single score.

Domain Authority by Moz is determined using machine learning against Google’s algorithm to best model how search engine results are generated. Over 40 signals are used in this calculation. Like the Page Authority, the Domain Authority score will often fluctuate.

Domain Authority vs. Page Authority

The basic difference between Domain Authority and Page Authority is that Domain Authority measures the predictive ranking strength of entire domains or subdomains, while Page Authority measures the strength of a single page.

3.3 Relevancy: A Vital Factor For Link Building Success

Relevancy is one vital factor for link building success. This is especially true because of the many efforts by Google to make sure that the search result users see are relevant to search queries. The topic of relevancy applies to every aspect of your website and SEO activities. However, relevancy is especially connected to keywords.

If you’re going to build a site that is relevant and attract links then you have to focus on highly relevant keywords embedded in relevant content. Don’t expect to become relevant by doing this once or twice. Relevancy is a consistent activity and you have to keep employing great keyword and content strategy if you’re going to see results.

Focus on carrying out in-depth keyword research and organizing these keywords in a way that you can access them easily. The key to get this right is to ensure that the keywords you’re using are relevant to your niche.

When it comes to having high relevance you have to pay attention to the following:

Landing Page

Your landing page has to be relevant if you’re going to have a high relevancy on search engines. If your landing page is not relevant other SEO activities you use will be watered down. Relevancy starts with your landing page so you have to focus on using relevant Meta tags, anchor texts, and image tags that are relevant to your niche.

Content

Once again, content is King; I can never say this enough. There really is no escaping writing and posting great and valuable content that is relevant to the niche your website is addressing if you want to rank on search engines. The content you post on your website or landing page has to be relevant to the theme of your website. Make sure that every content you upload offers valuable and useful information to your readers because the activities of your audience determine how well Google will rank you.

Links

Building relevant links is basically the heart of this article. Gone are the days when any inbound link was a great backlink. Considering Google’s high interest in ranking only relevant sites, building links that aren’t relevant to your site can earn you an instant ban from Google. Building relevant links is basically about getting backlinks that come from an authority or relevant sites in your own niche.

Having a high landing page, content and link relevancy will definitely improve your overall relevancy on Google and other search engines.

7 Amazing Tools To Measure Your Back Link Profile

Resources

In this section, I’ll be sharing with you some highly useful resources you can use to effectively carry out and manage your link building activities.

Ahrefs

Ahrefs is popular among online marketing professionals and gives you the needed to track your backlinks and keywords. This tool will can also give you an inside look at what your competition is doing.

Open Site Explorer

Open Site Explorer is a link checker tool that focuses on developing high quality inbound link profile. This tool would help you research backlinks, discover links that are holding your website back and locate great link building opportunities.

SEO PowerSuite

This tool is used by more than 500,000 users! It helps you easliy analyze your link profile using the SEO PowerSuite and SEO SpyGlass tool.  This tool will help you get a list of backlinks to your site or your competitor’s site, discover link quality factors and carry out anti-penalty audits and backlink reports.

Linkody

Linkody is an automated backlink checking tool. It saves you the tons of time and energy required to check backlinks manually.

LinkResearchTools

If you’re looking for a tool to determine which link building strategy is right for your website, this is the tool to use. With this tool, you can analyze every link using up to 97 unique metrics.

Majestic SEO

Majestic SEO is a very popular tool in the SEO sphere. This tool is probably popular because it’s very easy to use.  Using this tool is as simple as entering your URL into the search box. From there on the tool does the rest and presents you with the results.

Monitor Backlinks

This tool is popular for checking your bad links and your competitor’s good links.

This free tool is even more interesting because it’s able to connect with your Google Analytics account. This gives you the opportunity to receive email alerts when you lose or gain a backlink; this is genius! You can also choose to set up alerts for your competitors so you can gain insight in to how they are performing with their own link building.

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