Key Personnel

Increase Visibility takes pride in the all US based team we have assembled in our beautiful Southern California office. Our SEO and marketing teams average 10 years of experience in the business.

James Lisi – President

James founded Increase Visibility in 2003 and has nearly 13 years in the SEO and Internet marketing fields. Utilizing his talents as dynamic team builder, he brought together many well-known industry experts in SEO, Pay Per Click, Social Media and Digital Marketing to form one of the most accredited SEO companies in the industry. He speaks at many of the yearly conferences and his reputation is well known amongst his peers.

Eider Vasconcelos, Director of SEO Performance

Eider was sure he would be an architect until he took apart his first computer at the age of 14. After successfully installing a modem and going online for 72 hours non-stop, he realized that there was an entire world of information out there. After reading a book on HTML in 1997 he became an intern for Jet Propulsion Labs creating databases, then moved to Mexico City to pursue studies in computer science & marketing.  In 2008 moved back to Los Angeles and joined the ranks of Increase Visibility.

Eider brings 15 years of experience in social media marketing strategies, e-commerce optimization and team management. He leads our team of experts in charge of not only creating strategies to rank organically on search engines, but to also convert visitors into clients.

Mike Svetlic, Director of Social Media and Paid Advertising

Originally from Kansas City, Missouri, Mike came to California to attend UCLA. He continued his education in Southern California in website and graphic design adding to his over 7 years of internet marketing experience. Mike is proficient in many areas of digital media including: Search Engine Marketing (SEM), Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Optimization (SMO), blogging and email marketing. Mike is convinced he could win the TV show “Minute-To-Win-It“ if given the chance.

Mike’s specialty is utilizing owned, paid and earned media to get our clients the most ROI for their money. Mike continues to add a fresh perspective to the organization on a daily basis by providing unique insights and market opportunities.

Greg Hammond, Digital Marketing Specialist

Greg Hammond as over 20 years of technical sales, digital marketing, engineering, advertising, math, and public communications. He has worked for successful companies like XO Communication, Lockheed, Bank of America, World Financial Services, and Comcast Cable (Producer). Greg also has an entrepreneur background starting several corporations and small business himself. Greg played college football at Fullerton State and likes coaching and volunteering at the Special Olympics. His digital marketing specialties are in SEO, SEM, PPC, Mobile marketing and all aspects of the industry.

Taylor Toussaint, SEO & Conversion Strategist

Taylor has been involved with computers, websites and the internet since 1994. He decided to turn his hobby and passion into a career. Even though he started out in I.T., transitioning to search engine optimization and internet marketing was a natural shift for him. His strong technical background and experience running operations for ecommerce companies provides a unique approach to optimization. Taylor likes to take a professional and friendly approach to everything. He likes to work with people, not for them. According to Taylor, teamwork is an essential element for success. Taylor is a devoted family man who loves his wife and kids. He is happy to answer your questions and help you to succeed…. with a smile.