The Increase Visibility SEO Blog

Targeted Traffic
Increase the number of visitors to your website who are already actively searching for your product or service.

Cost-effective
Effective SEO leads to higher ROI and a higher volume of sales.

24/7/365 Promotion
Generate sales while you’re sleeping.

Increase brand visibility
Give your company an international footprint for a relatively small investment.

Fast implementation
Unlike print marketing, which takes months between initial agreement and first sale, SEO leads to increased sales in weeks, if not days.

Improve your sites accessibility
SEO makes your site more accessible to all visitors of your site, even if your visitors are using an outdated web browser.

1. Keyword Analysis / Competitive Summary
We have experts with over 10 years of experience in the SEO world (before Google, when people were searching through AltaVista!) to help you better understand the landscape of your industry online. Report includes a listing of the most profitable keywords, a detailed report on your site’s content, and competitive analysis summary.

2. Content Enhancement
The content enhancement process involves the modification of the webpage content to ensure the proper balance of keyword density and keyword frequency.
In addition, we have the ability to create quality new content for blogs or articles utilizing our own in house team of copywriters.

3. Code Enhancement
Code enhancement is the process of enhancing your website’s underlying code to be more in compliant with search engine “spiders”. Our optimization includes updating the HTML/CSS on your site by bringing it to search-engine-spider preferred W3C standards.

4. Link Building
One of the (if not the) critical factors to ensuring an effective SEO campaign is having high quality links to your site from as many relevant sites as possible. This can be achieved quickly through a smart combination of both organic and paid text links.

5. Ongoing Maintenance
When you’re site’s number one for your niche’s keyword, rest assured your competition is busying copying, and maybe even improving on your site. Maintaining your fully optimized site is the best way to keep your competition on page two.

1) Backlinks need to be maintained and expanded.
2) Fresh, keyword relevant content should be posted several times a month.
3) Analytics and web reports should be generated to track spending, ROI, potential navigation problems and uncover additionally opportunities to increase user conversion and gain market share.

One of the most confusing aspects to SEO is pricing. Ask for five different quotes and be sure to expect five completely divergent price points.

Why?

Because the business of SEO is relatively new and highly technical, they’re many less-than-credible companies looking to make a quick dollar through extraordinarily low prices and false claims (filled with confusing acronyms).

Be wary of any company who “guarantees” top placement on Google for your particular search term. According to Google, “No one can guarantee a #1 ranking on Google.”

In business, you almost always get what you pay for. Many SEO firms claim to submit your site to 20,000+ search engines for a bargain price, but what they don’t tell you is that you’re actually hurting your PageRank (your site’s credibility with Google) by using these type of bulk, cookie-cutter services.

Speak to one of our highly experienced SEO experts today to learn more about the right way to approach SEO for your business.

Think of SEO pricing like that of a good print shop. Since every brochure or business card is different from one company to the next, the print shop treats every job as a custom order with a custom priced based on the specific needs of the client. Since SEO is so customer specific, the same custom pricing rules apply.

So in short, there is no cookie-cutter approach to SEO, and thus we cannot offer a single flat rate.

Pricing depends on a number of factors:

Keywords being optimized
Some keywords are more expensive than others. For example, “plastic surgery Beverly Hills” is more expensive than “rollerblades” or even “plastic surgery”. Some keywords are so competitive it takes a massive effort to even break into the first 20 pages on Google.

Current state of your website’s content
Is your page content optimized for the specific keywords you’re trying to target? Is your domain contained inside a Content Management System or static HTML? Getting a non-compliance website up to SEO optimized W3C standards is can be costly without careful planning.

Age of domain and number of trusted backlinks
How long has your domain name been established on the internet? Do you have links from other, high-quality websites in your field?

If you have any questions, please contact 877 SEO ADVICE, 877 736 2384

What exactly is search engine optimization?!

Search engine optimization (SEO) is a comprehensive marketing program that helps your website rank highly in the major search engines. When someone is using a search engine to find what you offer, your website name will appear in the top rankings. This means that your website will be in the first 10-20 websites that come up when someone does a search for what you sell. Since you are now at the top, they will find you first, go to your website. This obviously significantly increases your website traffic!

The term itself has only been used for about 9 years now since 1996. Search engine optimization is a multi-step process. Our work includes correcting your existing HTML and Meta tags to be read correctly by the search engine spiders. Then we analyze what key words your prospective customers are most likely to use, developing new Web pages (content rich pages) that feature the right number of these words, and submitting your site to search engines. In addition we utilize more traditional traffic-generating strategies such as making sure you’re included on key Internet and industry-specific directories.

Why should I be concerned about my site’s positioning?

For the same reason retailers put a sign outside their store or an ad in the Yellow Pages - More Sales! Everyday, more and more people are logging onto the Internet. Each one is a potential customer. Gaining the attention of these customers is vital to your success.

Search engines are the most popular means for people to find what they are looking for on the Web. People using search engines to locate your products and services are prime prospects. If you are not effectively using the search engines then you are losing what is the best quality traffic your site can attract.

What are meta-tags?

Meta-tags are HTML code that does not appear on your screen. The ones that are most helpful in search engine optimization include your site’s title, description and keyword tags. The title tag is displayed at the top of the browser. Search engines still utilize the meta-description in search returns. Meta-tags are the most important words that relate to your products and services.

What is a hallway links page?

A hallway links page is like a site map for pages optimized for search engines.

What search engines is my website submitted to to achieve high rankings?

We focus on the top search engines that generate over 95% of the total search traffic on the Internet today. The top 4 are Google, Yahoo, MSN and AOL. Our list is picked up by all the popular meta search engines such as MetaCrawler and used by Web searchers around the entire globe.

Is it true that search engines don’t like optimization strategies?

Some search engine optimization firms use techniques that search engines object to, such as IP Cloaking. We work hard to use techniques acceptable to search engines. Our content-based methodology uses strategies that are favored by the search engines.

What is key phrase research and why is it important?

Key phrase research is the process of finding terms and phrases that are relevant to your site and frequently searched by your audiences. A strong traffic-generating program needs the right set of key phrases. Our experts pick the right keywords to generate the most traffic to your website.

How long does it take for my site to show up on the search engines after you optimize it?

Time wise, it takes us 3 weeks to complete our work once we start it – then we submit to each particular search engine at the right time of the month and once they index the work you begin to climb in the rankings.

Why does it take so long for my site to get near the top rankings?

Gaining high search positions takes time because search engines are slow to crawl through links. The search engines then update their search indexes. After the search spider finds the pages following links, the site will gain high search positions.

I already have fairly high search engine positions for my important key phrases. Can you help me make them even better?

Absolutely! We utilize a whole array of skills and strategies that can improve your search engine results and bring more qualified traffic to your site. We would welcome the opportunity to discuss your website marketing goals to find out how Increase Visibility can help you achieve them.

We can help you reach your Internet marketing goals this year and for many years to come so call us today at 877 SEO ADVICE, 877 736 2384 or email us your comments at info@IncreaseVisibility.com.

Short for search engine optimization, the process of increasing the amount of visitors to a website through higher positioning in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to the search engines in the best way possible; maximizing your site’s potential to achieve a high page ranking.

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