Category Archives: Blog

This is where the blog posts are.

Why Your Company Should Utilize Social Media to Publish Online

There are many questions about the ROI of social media because most companies jump in without a strategy. At Increase Visibility, social media is integrated with Search Engine Optimization to find the greatest opportunities for your company to rank for revenue generating keywords. Gone are the days when SEO was simply enough…optimized quality content has [...]

4 Ways to a Successful Internet Marketing Campaign

SEO: Competing for visibility among competitors on the web can be a tall order, especially if your site is new or if you haven’t yet invested in SEO. Taking the time to study how to apply successful SEO tactics to your site, or hiring professionals to increase your visibility, will be vital to your online [...]

Optimizing Your Company’s Linkedin Profile.

Though Linkedin may not be the first social media platform you would choose to gain exposure through, the recently launched upgrade to the company profile pages have the potential to make Linkedin a more powerful social site for business. Linkedin company profiles now have the ability to reach your audience in a much wider scope [...]

Choosing Your SEO Keywords, Made Simple

One of the most important aspects of being successful when optimizing your website is choosing good keywords or phrases to optimize your content. In order to rank well, the keywords you choose will have to be those that directly describe the items, services or ideas you’re selling. It’s helpful to know the best keywords are [...]

Hate Writing Marketing Plans? Try Drawing Your Online Marketing Plan Instead.

If you’re like me, marketing plans can be tedious. Although I am not saying that a marketing plan should be overlooked, forming an effective online marketing plan is a lot easier when you draw out each step a prospect is taken through as they engage with your website. Let’s start with a typical marketing plan: [...]

The Power Of Funnel Sites

Although you may have your hands full with your website, consider funnel sites as a strategy to attract traffic from specific searches that your main website may not appear under. Although you want to appear under all the search phrases that apply to your business, it’s not always possible to do so. If you target [...]

SEO Services For Companies Marketing On The Internet. Here’s What To Look For.

When looking for SEO services it can be a confusing quest, given the thousands of Search Engine Optimization Companies that are competing for your business… so the best pace to start is to ask yourself – What is my objective. We know that everyone wants to get more traffic, and organic SEO services are a [...]

We're On the Hottest Southern California Companies List!

We are honored to have been included in “2011 Hottest Southern California Companies” by Lead411 for technology companies. We are very proud of these awards. We have been tracking fast-moving companies for our customers for the past 10 years,” said Tom Blue, CEO of Lead411, “and we felt it was important to recognize these growing [...]

3 Steps to your Online Marketing Success

1. The offer on your homepage that captures prospective customers. Don’t let visitors on your site have to search for offers and incentives. Design your site with easy, viewable and accessible offers which are clear and enticing…and as always, the word “Free” is fail proof. 2. What you do with those prospects once they identify [...]

Website Conversion Strategies

Curious Where Most Websites Go Wrong? Though there are a number of ways websites can turn off potential clients’ research shows that these are the mistakes made most often… Not addressing the visitors need or problem. Every successful and highly trafficked site is easy to navigate and speaks directly to the client. Many times the [...]