Twitter has become a necessity of social media marketing from large to small businesses. In 140 characters or less, brands have been delivering news, information, giveaways and more on the powerful social media avenue. Many marketers believe that Twitter stands out from the rest of the social media channels because of its directness, which benefits brands in relaying information.
How can Twitter benefit brands?
Twitter benefits brands for many reasons. Tweets can include links to virtually all web content. For example this can include: websites, other social channels, articles and more. In addition to linking to other pages, tweets can include links to photos which can be uploaded directly from mobile or desktop. Adding photos to a tweet is an excellent way for brands to relay the message even further. Many social users enjoy visuals as it represents messages in greater context.
How Twitter is Unique
According to an article from Social Media Examiner, the following differences make the social media giant stand out from the others:
- Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
- Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
- LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
- Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
- YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.