Even before the rise of the internet, there were plenty of avenues available for marketing and advertising…and now with the Internet’s very permanent place in commerce, a savvy business owner has to decide just where to put their money and their energy. Rather than be overwhelmed, it helps to remember that not everyone will find you the same way. While you do not want to always use identical text for everything, you can re-use and recycle messages.
One of the great things about the internet is that there are a variety of social media marketing mediums that are free and will improve SEO. If you have a computer or a phone with access to the internet, you have the basic equipment you need to promote your business.
If you craft a strong marketing message, you can use it in different ways in different mediums. The themes and ideas that you put forth on your website can be reiterated in many ways through Facebook, Twitter and LinkedIn.
So while you may be making use of the same message in different ways, one thing that you do want to use consistently is the right keywords. Keywords are those words or phrases that people who are looking for businesses like your most often use in online searches. Having the right keywords included in your tweets, Facebook and LinkedIn status messages and in the copy on your website helps create a trail that will lead search engines and ultimately, internet users right to you.
Increase Visibility can perform a Competitive Keyword Analysis for you. This analysis gives you a breakdown of the terms people are using to search for products or services. You will also see the average amount of times each month those terms are searched on so we can determine which terms will provide the most traffic and be best for website optimization.
If you would like to see what Increase Visibility can do for you, sign up for our free review or contact:
James Lisi
President
Increase Visibility
