All search engines are not created equal (as you probably already know). For the most part you want to get the attention of big search engines such as Google, but it does not hurt to be aware of the other search engines out there.
Metasearch engines
With a metasearch engine (Dogpile, Webcrawler), you can search more than one search engine at a time. Many experts will tell you that metasearch engines really do not give better results than looking up a term in just one search engine. Web users figured this out even without expert advice and just tend to go straight to their favorite search engine (Google, Yahoo!, etc.). We mention metasearch engines to tell you that they are not an area where you need to focus since the replicate the results of the search engines you are already wooing.
Local search engines
On the other end of the spectrum, are search engines that do not aggregate results from different sources, but instead concentrate on one specific region. An example of this would be the Yahoo! Yellow Pages, which will look up terms as they relate to a particular area and not do a worldwide search for a particular term. Some global search engines have the technology in place to incorporate the location of the web user into the search, so someone in the United States looking for a tailor in Birmingham, will not be given listings for tailoring shops in Birmingham, England, but shops in Birmingham, Alabama.
Specialty search engines
Various industries have their own search engines as well, narrowing down the field of possible results. One rather prominent example of this is Technorati, which is a search engine for blog content.
No matter where you are trying to fit into the range of search engines, Increase Visibility can help you stand out and get noticed. Contact us today at 877 SEO ADVICE (877 736 2384) and visit our website to learn more about our SEO plans.
We can help you increase your online sales, qualified traffic and general business exposure through our quality search engine optimization programs. Because you are not making the most of your web presence if search engines don’t even know your name. Each one of our search marketing programs include full website optimization and we make sure to custom design a program to fit your specific needs based on your target industry and your marketing goals.
