When it comes to pay-per-click advertising, Google AdWords rules the roost, but that does not meant that you should not monitor your Google AdWords account. Like all of your search engine optimization efforts, Goodle AdWords requires evaluation from time to time to see if it is working or if adjustments are needed. It is tempting to get started with pay-per-click advertising and then just hope that it all works out.
In the first quarter of this year, the cost per click for Google AdWords has gone up. Perhaps you have noticed this. We monitor things like this very closely. Although we cannot give you the precise reason for this change, we think that it may be connected to the fact that there was actually a drop in the cost per click during the last quarter of 2008.
While you do not want to spread yourself or your advertising budget too thin, it is important to have variety. There are other sources for pay-per-click advertising and you can also start to augment your efforts to gain more customers through organic search placement. Increase Visibility can also submit your website to directories, some of which require payment.
There is no need to make any sudden moves, but we are recommending that people review these costs over the next few months, remembering that no marketing effort is one-size-fits-all. Google AdWords performance results depending on the industry. Some people have found that they are faring better with pay-per-click advertising at Yahoo, but this is not the case for everyone. In addition to Yahoo, other Pay-Per-Click advertising programs include: Overture, Lycose InSite AdBuyer.
If you have been using Google AdWords and are not sure whether or not to continue, give us a call. We can look over your online marketing efforts and help you look for other ways to increase your online visibility and your website traffic. Using Google AdWords and other pay-per-click programs are just one way for you to bring more people to your website. Pay-per-click advertising is just one part of a successful SEO campaign.
Contact Increase Visibility for assistance in managing and interpreting the results of your pay-per-click advertising efforts. We can also help the tailor a marketing program to get more mileage from your online marketing budget.
