Using SEO to Cultivate Influencers
Businessman Ted Leonsis, who made $20 million selling one of his businesses before the age of 30, wrote a book about called “The Business of Happiness.” In his book, Leonsis talks about the path he took from humble beginnings to increasing his wealth by selling another business that he sold to AOL to buying into sports franchises and investing in Google.
Leonsis notes that one of the keys to his success has been working to develop relationships with “influencers.” He believes that little will happen for you without making connections–with individuals and with networks of people.
This principle works offline and online too. In fact, some of the smartest people we know do their best to cultivate “influencers” in all of the arenas that they possibly can. As experts in Orange County SEO, Increase Visibility cannot assist you at the next networking function you attend, but we can help ensure that influential people are learning about you through your Orange County ecommerce website.
While we don’t know exactly how Leonsis defines influencer, we think an influencer is someone who can influence others in your favor, but also influence you in positive ways as well. In the online world, you can’t meet people who do not know you are there. So if you want to increase your visibility, get the word out and try to forge connections, you may need some help. Part of cultivating relationships with people who will go out and tell others about you means knowing how to reach them. This is where the Orange County SEO consultants at Increase Visibility can help-we can do a keyword analysis that will let you know how you can help people find you.
Once you know how to communicate online with some of your likely influencers, you can work to reach them through pay per click advertising and through organic search engine positioning.
