If you have followed the Orange County SEO  advice from us and others that starting a blog is a great way to improve Orange County search engine positioning  and connect with current and potential customers, you may feel disappointed if you do so and find that there are no comments on your blog.

After looking at the stats for the numbers of people who read your blog, you may find that people really are visiting your blog. (And if you want help with this and other stats related to your website, contact Orange County SEO consultant of Increase Visibility.  But if you want connection, here are some things you can do

Make commenting simpler: If internet users have to jump through a lot of hoops, register or remember passwords to comment on your blog, they may get discouraged and give up. Think about what security measures you must have and what you can do without. You can set things up so that you must approve any comments before they are published. That way, you can learn what people are saying and then decide what comments you want to let the general public read.

Check your writing: Is what you’ve written clear? It is possible that your readers have little to say because they are not sure of your message.

Also, look at the length of your posts—are they extremely long in comparison to other blogs? Try to make posts no longer than 500 words. If your posts are very short, as in a sentence or two, consider using a micro-blogging application such as Twitter  instead.

Extend an invite: You can simply ask readers to comment or pose a question at the end of a blog post. They might just be waiting for you to ask.

If you have not been using videos on your website as a way to market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve Orange County search engine positioning .

Here are our top three tips for using video on your website:

1. Keep it simple
A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching
We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video
You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

If you need help getting started, the Orange County SEO cosultants  at Increase Visibility are here to help.

Earlier in the week, we told you about how one very successful businessman noted the importance of cultivating influencers. Ted Leonsis now invests in film projects and other ventures, but he started out cutting grass. He was friendly enough with one of his clients to be able to ask the man to write him a recommendation for school. He made certain that he connected with people who would go out and spread the word about his businesses. And we imagine that he returned the favor so that people were happy to do what they could to promote him and help him raise his profile.

We’d like to point you to some of our influencers. Check out the Testimonials page on our website. There you will find statements from some of the clients we’ve assisted with Orange County web site development. As you can see, we have worked with a variety of our businesses and organizations. Of course, we do not require that our clients give us testimonials, but the businesses you will find on that page were happy to do so and in return, we are happy to give them some additional exposure. Many of our clients choose to remain anonymous and we are glad to respect their privacy.

On our website, you will see that we have outlined SEO plans to improve Orange County search engine optimization, but they are in no way one-size-fits-all. We tailor our efforts based on what your business needs. When we analyze your website and gather information about keywords to see what words and phrases will draw more clients to your site, we will work with you to formulate a plan for the best way to use this information.

Call today and find out how our Website Marketing Plans can help your online
business succeed: 877 SEO ADVICE, 877 736 2384.

Businessman Ted Leonsis, who made $20 million selling one of his businesses before the age of 30, wrote a book about called “The Business of Happiness.” In his book, Leonsis talks about the path he took from humble beginnings to increasing his wealth by selling another business that he sold to AOL to buying into sports franchises and investing in Google.

Leonsis notes that one of the keys to his success has been working to develop relationships with “influencers.” He believes that little will happen for you without making connections–with individuals and with networks of people.

This principle works offline and online too. In fact, some of the smartest people we know do their best to cultivate “influencers” in all of the arenas that they possibly can. As experts in Orange County SEO, Increase Visibility cannot assist you at the next networking function you attend, but we can help ensure that influential people are learning about you through your Orange County ecommerce website.

While we don’t know exactly how Leonsis defines influencer, we think an influencer is someone who can influence others in your favor, but also influence you in positive ways as well. In the online world, you can’t meet people who do not know you are there. So if you want to increase your visibility, get the word out and try to forge connections, you may need some help. Part of cultivating relationships with people who will go out and tell others about you means knowing how to reach them. This is where the Orange County SEO consultants at Increase Visibility can help-we can do a keyword analysis that will let you know how you can help people find you.

Once you know how to communicate online with some of your likely influencers, you can work to reach them through pay per click advertising and through organic search engine positioning.

Earlier this week we discussed ways that you can improve search engine optimization San Francisco work to attract more links. Although it does help to know what the competition is doing, it does not help to focus on that or to try to imitate their strategy. Once you get beyond the basics of good customer service and reliability, you need to concentrate on your strengths and what your company has to offer. And when you have figured out what makes your organization unique, you can work on making certain that everyone is aware of what you have to offer. One way you can do this is by creating content that internet users will want to read and share with others through linking.

It’s called “linkbait” for a reason

This may seem obvious, but many of us forget that we can publish articles, blogs and press releases that are designed specifically to attract links. We have mentioned before that everyone loves lists. They are quick to read, easy on the eye and if they have relevant information will draw links very quickly. There may be a topic related to your industry that you think everyone already knows about, so why go through it again? You go over it again because we all need reminders and if you can provide great primers on the basics, people will turn to your site as a resource.

If you feel that you want to do more with San Francisco SEO, but feel that you are stretched thin, you can turn to Increase Visibility, a top-rated San Francisco link building company. We can analyze your website and tailor a unique strategy that we can help you implement to get you more links and spread the word about your products and services. Call Increase Visibility at 1-877-SEO-ADVICE (877-736-2384).

Perhaps when you were in high school you had a crush on someone who as it turns out, was interested in someone else. And for the life of you, you could not figure out just how that person managed to attract the person that you liked. Later, you probably met someone who you felt connected to and were unaware that another one of your classmates was asking themselves why you chose the person you did.

When it comes to attracting people to you, you have to know that you have a unique combination of qualities that is yours alone. It is the same when it comes to search engine optimization San Francisco and attracting clients and new business. It is very rare for someone to be the ONLY person that is in their field. Instead, what will make you a success is making the most of your unique attributes.

If you want to work on the link building aspect of your internet marketing campaign, you need to concentrate on what you can offer that those around you cannot.

Go where no one has gone before

For example, you and all of your competitors have the opportunity to create articles for websites that aggregate hundreds or thousands of articles on a variety of topics. And while you should definitely take advantage of this marketing opportunity, you might want to take it a step further. You can set yourself apart if your articles not only appear on the sites where everyone else is, but if you can get a site that normally does not take such articles to write about or feature you.

And of course you need to promote content that feature you, whether it appears on your website or not. If you are unsure about how to do this, contact Increase Visibility, a San Francisco link building company that can assist you in growing your customer base through the power of link building.

If you are looking for a Bay Area SEO company, then look no further than Increase Visibility.

As we mentioned a few weeks ago, it is important that you don’t forget pay per click advertising as you seek to improve SEO. We specialize in bay area internet marketing, so we are a complete search engine optimization firm and not just a bay area pay per click firm, but when it comes to making the most of your bay area pay per click program, we are the ones to turn to for help.

We do not just set up your pay per click program and let it run wild–we monitor it and make adjustments as they become necessary. We advise that you utilize the benefits of a pay per click advertising program for at least 3 months. After that, we can reevaluate the program. Sometimes we find that a client’s needs or desires have changed. And while the basic components of pay per click operations remains the same, at times providers of this kind of advertisement alter their programs and this means that you may also need to make some changes.

This is why, although you are perfectly capable of setting up a bay area or San Jose pay per click program on your own, you might find it more useful to have someone else both set up and monitor it for you. It is our job to keep up with what is happening in the industry, so we can advise you if and when you should alter the pay per click advertising portion of your SEO internet marketing campaign.

Call us at Increase Visibility today to speak with a Silicon valley SEO consultant and find out if Pay Per Click Advertising is right for you – 877 SEO ADVICE (877-736-2384).

With all of the buzz about the impact of social networking, it is easy to forget that an effecting internet marketing campaign really involves tools that you can get for free and tools that you must pay to use. It is a combination of these two elements that will make your California SEO efforts worthwhile and allow you to really increase your organization’s visibility.

Depending on your budget, you may or may not be able to make use of several pay-per-click programs. Either way, you should definitely be using Google AdWords, so if you can only afford to spend money on one pay-per-click program, Google AdWords is it. Why Google AdWords? Well, Google is one of the top destination sites on the web. They are a strong and growing distribution network, not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com. They also provide targeted sponsored links to Walt Disney Internet Group Web Properties – Disney.com, FamilyFun.com, Go.com and Movies.com

And you need to be reasonable when it comes to setting up a pay-per-click account. You really cannot get something for nothing. Some people start Google AdWords accounts on their own or employ the services of a California search engine optimization company such as Increase Visibility, and set their budget so low that the program cannot be a success. If you have not done it before, it will not do you much good to cripple your pay-per-click advertising campaign from the start.

If you are unsure of how to set up a Google AdWords account or prefer that someone else be in charge of administering and reviewing your pay-per-click program, why not count on Increase Visibility? We are a top-rated California SEO service that is dedicated to helping our customers reach and exceed their full potential.