As you may already know, it takes a good amount of effort to get the kind of SEO that keeps your blog at the top of the heap and in front of more and more customers. We’ve already discussed how you can use relevant reciprocal links to your advantage. But while these links can help you with SEO, they are connected to content on other websites that complement yours. It is good to connect with others, it is also crucial to examine the content on your own site as well. Increase Visibility can analyze your website and its content to give you an in-depth look at how you can really be seen in online searches.

What can you do with the content on your own website to maximize its usefulness? Well, one thing you can do it make sure it is fresh. Google and other search engines feed on fresh content. Since search engines are created by people, they operate in some of the same ways that we do. You don’t want stale crackers, moldy peaches, or rotten meat, do you? Well, neither does a search engine. For a search engine, a static website is a stale website. Without fresh content, a search engine may pass you over in favor of something newer.

But you may be thinking: the basic info about my business stays pretty much the same. Or, you may think you don’t have time to continuously re-write the pages you already have. One way you can keep things fresh is by using Twitter.

If you have not heard of Twitter, it is a micro-blogging application that lets you give very brief updates and allows interested parties to follow your micro-blogs or “tweets.” Each update is limited to 140 characters, so you cannot get carried away, but you can give a bit of info to clients and stay on the search engines’ radar.

This election season, several news outlets used Twitter during the debates to give minute-by-minute analysis of the proceedings. And lots of people who didn’t want to wait until the end for commentary kept up with these tweets. Or they read the Twitter commentary later to get a sense of how the media saw the debates.

Even if your website pages have updated content, Twitter is a great way to boost your ranking even further. You can have an employee give Twitter updates during an industry convention or important industry function. Both your clients and the search engines will welcome being kept up to date and in the loop.

Twitter is just one way to get better SEO and Increase Visibility can work with you to let you know if it is an effect method for you. And of course Twitter itself has been tweaked a little lately, so come back on Wednesday to learn more about Twitter and SEO.

Web marketing doesn’t start and end with development of a website. You can have a dynamic looking website with lots of bells and whistles; but if no one finds it, your web marketing program is dead in the water. Search Engine Optimization (SEO) is the solution. SEO is a multi-step process that maximizes your Internet exposure by optimizing your website to better target major search engines. The resultant higher search ranking ensures that your website appears in the critical first 10 to 20 sites listed when potential customers perform a search for your product or service.

SEO is a proven method of increasing online traffic, business exposure and sales. To meet the individual needs of our clients, Increase Visibility offers three graduated levels of search engine optimization, all of which include: website optimization, social media marketing, directory submission and custom reporting. 

Bundle A.

Keyword determination is the first step in optimizing a website for search engine placement. Keywords that are incorporated into your site during optimization to current search engine standards. At the Silver level, up to 10 traffic-driving keyword phrases are promoted.

To improve social media presence and drive more traffic to your site, we build link popularity by posting comments about your products and services on relevant blogs. We promote your company on social bookmarking sites and will submit whitepapers you’ve created to the top article marketing sites.

To generate site traffic and build link popularity, we submit your website to key Internet and industry-specific directories. In addition to the top free directories, the Silver level includes  submission to two primary paid directories.

Real-time web analytics provides you with valuable data about website traffic 24/7. A monthly report tracks keyword positions, pay per click activity (if contracted), and traffic statistics.

Bundle B.  In addition to Silver services, the following additional services are provided:

Up to 15 traffic-driving keyword phrases are promoted.

Podcasts you have created are submitted to podcast directories and popular social media sites like iTunes. Raw audio files can also be formatted. Formats downloadable from your website can be created.

At the Gold level, your website is submitted to three paid directories.

Bundle C In addition to Silver and Gold services, the following additional services are provided:

Up to 30 traffic-driving keyword phrases are promoted.

Video marketing is added to the social networking mix. We compress, convert and promote your raw video feeds on your website and top video marketing sites, including YouTube and Break.com.

At the Platinum level, your website is submitted to four paid directories, including Business.com.

Customized packages and add-ons are also available. Visit the Increase Visibility website to view SEO optimization program specifics.

You may have thought that you left all the popularity contests behind in high school. But if you own a business, you’ll find that link popularity is crucial for your success. This is one time when you’ll find that popularity not only may make you feel good, it can also be quite profitable.

Link popularity helps to get you into all the best places, namely into the high ranking category with search engines. It will also make you the kid that everyone wants to sit next to, meaning link popularity increases web site traffic.

As you may have seen in various movies centered on high school and teenage life, attempting a quick fix by suddenly changing your clothes or paying people to be your friend only works for so long. Change takes work and you need it to be genuine.

And so it is with link popularity. Buying a bunch of links from a high PR site can be a fast way to get a higher page ranking, but it will cost you. If you want lasting change, then you need to make sure that there is real work being done on your website.

At IncreaseVisibility.com, we take the time to really research what links will be the best fit for your business and your website. We really do our homework. We don’t just crib off of someone else’s notes. We get information on relevant web sites, we categorized them and we communicate with webmasters and web site owners.

We have different monthly Reciprocal Link Exchange packages, so you can choose the one that best suits your needs. Reciprocal Link Exchange packages are included in as part of our full SEO packages, and they can also be purchased separately.

Contact your Internet Business Consultant today to discuss these different link options and how they can help improve your positioning. Call 877 SEO ADVICE, 877 736 2384 or e-mail us at info@IncreaseVisibility.com

When you think about PR, you probably think about public relations. Good public relations are very important for your business, but there is another kind of PR that you also need to make sure you know about. And in this case the letters PR stand for Page Rank.

Good PR (Page Rank) can help your PR (public relations), but only if you do it the right way. There was a time when just exchanging reciprocal links was all you needed to do to get your self a good ranking with search engines. This does not work as it used to. You may get a little attention by simply exchanging links, but you are not likely to really get the traffic you want. Search engines are now engineered to look for quality. Just like the rest of us, search engines are looking for meaningful links and connections.

What you now need is to have reciprocal links with sites whose main topic has some relevance to your main topic. If you own a law firm and you exchange links with a friend’s bait and tackle shop, this will do little for you. You want to exchange links with websites that provide services that are similar to or related to the service you provide. It may sound strange to say it, but search engines just won’t take you all that seriously if you are linking to web sites that do not relate to your business. Plus, you will do more to promote your business if you are linked to relevant websites.

Increase Visibility offers Reciprocal Link Exchange Plans to have been specifically designed to get you a better page ranking. We will help link your web site to other sites that offer similar products and services. And we guarantee you links from quality websites.

Call us today at 877 SEO ADVICE, 877 736 2384 or e-mail us at info@IncreaseVisibility.com.