If you have not been using videos on your website as a way to market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve Orange County search engine positioning .

Here are our top three tips for using video on your website:

1. Keep it simple
A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching
We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video
You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

If you need help getting started, the Orange County SEO cosultants  at Increase Visibility are here to help.

In a very sad turn of events that is adding insult to injury, some dishonest SEO experts are using the earthquake in Haiti for their own gain. By hacking into search engines and making use of common keywords that people are using to get information on the tragic events in that island nation, some disreputable people have managed to redirect people to false sites they have set up. Doing this have allowed some cyber-criminals to spread viruses in this way. Others have set up places for the unsuspecting to donate to help those who are suffering in Haiti, netting the proceeds for themselves.

As experts in Southern California search engine optimization, we were saddened to hear about this. We use our knowledge of Orange County search engine positioning techniques to further legitimate businesses. The criminals out there could also use what they know to gain profit in legal ways, but they choose not to do this and that is very unfortunate, especially in light of the calamity that is taking place on the Haitian portion of the Caribbean island of Hispaniola.

We can tell you that there are so many legal ways to get people to patronize your business in order to increase visibility and profits. Why turn to crime? While we know that pay-per-click ads and other marketing techniques do require some investment, they are worth the costs. When you combine paid advertising with organic search techniques, which include social media, you will find that you will reach the customers you want.

Increase Visibility, an award-winning Orange County SEO firm, will use sophisticated analysis tools to identify the searching behavior of your industry’s prospective customers/clients. Armed with this data we will then develop effective search engine friendly web pages that will be used to attract targeted, high converting consumer/clients to your website.

As we mentioned earlier this week, if you want to improve Southern California search engine optimization, you can turn to Increase Visibility to help you increase your word-of –mouth advertising. And even though we are in the business of helping people gain customers on the internet, we do not underestimate the power and persuasion yielded by friends, family and acquaintances. As an orange county seo firm, we know that the work we do with pay-per-click advertising and reciprocal links are ways to heighten the old-fashioned power of a referral.

Whether someone asks for the information directly or an enthusiastic ambassador volunteers it without prompting, the recommendations that people give to one another person-to-person are invaluable. No matter what an online banner or landing page may say or no matter how well-crafted the content, a personal recommendation carries much more weight. But how can you make sure that people are out there telling others about your company? Well, it is a numbers game, so the more people the reach, the more potential there is that these people will tell someone else about your company. Sometimes, the people who act as your spokespeople may not even have direct experience with your organization and that is okay. As long as they know you exist and are able to mention you to someone else, you are much further along than you would be if they had never heard of you at all.

This is why we really encourage our clients to take advantage of all the social media opportunities that are out there. There are so many ways for you to get your message across—Twitter, Facebook, MySpace, LinkedIn are some of the more well-known forums, but there are others. Within professions and industries there are untold numbers of online forums and listservs. Some people will tell you that listservs have died out, but they haven’t; they are simple more specialized and niche-bound than ever before.

Part of orange county search engine positioning involves doing the research to effectively reach your target audience. Although we did say it was a numbers game, Increase Visiblity can help you target your orange county seo efforts so that you reach not simply large numbers of people everywhere, but large numbers of people who are a part of your specific audience.

When it comes to Orange County SEO, look no further than Increase Visibility. Just recently, Increase Visibility was voted the most highly ranked SEO firm out of 2,500 competing firms. As Orange County SEO consultants Increase Visibility received this honor from TopSEOs.com for customer service and rankings achievability.

Our name was not just picked out of a hat for this honor, either. TopSEOs.com conducted a poll, in which they interviewed people who were customers of each firm that was under consideration. Getting feedback from customers is the true test of the merit of Orange County SEO consultants. It is one thing to ask employees; getting information from people who have paid for a company’s services will really tell you how they conduct business.

To read more about who some of our clients are, visit the Case Studies page on our website. Then, you can visit our Testimonials page, where we let our clients speak to the quality of our affordable search engine optimization services.

There are a lot of groups out there that will promise you that they can increase web traffic and get you a high page ranking, but can they really help you revamp your website and your online marketing campaign so that you see continued growth? Some of these groups will make great promises and they may even be able to get you some of their promised results, but then they may be gone before you know it because they do not want you to realize that they do not have the ability to help you gain lasting success.

Increase Visibility delivers unmatched and customized Orange County search engine optimization to meet all the unique needs of our clients. We handle all different kinds of websites, industries, audiences, and marketing goals, no matter how large or difficult the project.

Contact us today via e-mail (info@IncreaseVisibility.com) or via phone (877-SEO ADVICE or 877-736-2384)

When it comes to networking, they always say that it is better to make a few quality connections than to connect with a large number of people with whom you really cannot build a relationship. They say when you go to networking events; it does no good to throw your business card at everyone you meet. It is better to give your card out after you have spoken someone a bit and feel confident that you have something in common.

When it comes to networking online, you can transfer this advice, but you do need to alter it a bit. When you are looking to increase link popularity and increase the number of inbound links to your website, you do want to get a quantity of links and perhaps make more connections than you would make in the physical world. However, while you may want to go for more online connections that you would in real life, you still want to make sure that sites that link to you have relevant, high quality content.

Taking the time to work on increasing reciprocal links provides two primary advantages for a website owner:

• Reciprocal links help you to increase link popularity for your website.
• Reciprocal links also help to generate direct traffic. Direct traffic is the traffic or potential customers that are referred from the other sites that you have provided a link to. And you never know who will tell who about your company and website, so more links increases your chances of referral.
 

Increase Visibility has Reciprocal Link Exchange Plans that will help improve your website’s ranking by connecting your site to website that address the similar topics and themes. Doing this can raise the page rank of your website and get the word out to more people since you will be reaching a wider audience when your website is mentioned in more places.

We’ve said it before, Social Media Works to Expand Your Exposure and Reach and with each passing year, we find there are more and more ways for you to increase visibility through social media and other organic search engine optimization.

Last week, Twitter made an agreement with Microsoft and Google that will allow these companies to mine Twitter data for their search engines.

What does that mean for you if you are Twittering and make your tweets public? It means that any tweets you compose could appear in searches that people conduct for a topic related to your products and services. If you are not tweeting or your tweets are protected and your settings only allow certain people to see your tweets, then you will not be able to benefit from the possible additional SEO boost.

(By the way, these same rules will soon apply for Facebook status messages as well. If your status messages are can be viewed publicly, they too will pop up in search engine results.)

Just as with websites, tweets are ranked. For example, Microsoft’s Bing will be looking at who wrote the tweet, its content, and if the tweet gets re-tweeted at all. (If you don’t know, a re-tweet is when someone decides to pass along your tweet, in the form of a tweet). So just any old tweet cannot make it to the top, the same way any old web page cannot be at the top of search results.

If you want to take advantage of these new outlets to increase SEO, but are reluctant to let your personal Twitter or Facebook account become public, why not create accounts just for your business? That way, you can let those be viewed by all and control the content, without having to put your name out there. Company accounts can be created and managed by more than one person, so you don’t have to be burdened with trying to do your job and write all of the updates yourself.

And if you are confused and don’t know a tweet from a twitter, contact Increase Visibility, we would be more that happy to get you started in social media.

If you’re looking for SEO assistance in the bay area, look no further than Increase Visibility. We have won awards for our work and we are a bay area internet marketing Services Company that continues to grow, even in a slow economy. Over the summer we added staff with a wealth of experience to our team, including a new Chief Technical Officer. Our two new account managers not only bring solid backgrounds in SEO and project management, one of them has been a life coach and both are competent professionals who know how to work with people. They will ensure that your working relationship with Increase Visibility is not only professionally satisfying, but enjoyable as well.

We do this because we want to see our clients succeed. This is why we take the time to learn about our clients’ needs and put effort into tailoring an internet marketing plan that fits each client. One size does not fit all, so we do not just roll out a cookie cutter program for each client as some bay area website promotion services might. The internet marketing landscape is constantly changing and we stay on top of it so we can give you useful advice and ultimately help grow your business.

Call us today at 1-877-SEO-ADVICE (877-736-2384) to speak with a bay area SEO consultant who will talk to you about what your company needs and figure out just how we can be of assistance to you. That’s right, when you call us we take the time to talk with you to find out what kind of business you are running and get a sense of your promotional goals. In fact, we offer a free website analysis that will give you and us a sense of how you are doing with your internet marketing campaign.

Once you give us permission to analyze your site (we would never presume to do this without your consent), our trained technicians will take a look at what the search engines see and determine what needs to be done to improve the success and top positions of your website. An experienced search engine consultant will email you the findings within 24 hours of your request and then contact you to discuss your options and how we can help you increase your revenue this year from your company website.

San Jose SEO was a hot topic last month members of the news business gathered in San Jose to get advice on how they could use search engine optimization techniques to improve there business outlook at the SES San Jose Conference. (If you are not aware SES stands for Search Engine Strategies.)

The print news industry is struggling, and while plenty of people turn to online news sources for information, many news organizations have yet to find a way to monetize their online ventures. As a whole, the industry is unsure of what to do next since print journalism is declining but has not completely been wiped away.

Writing for print and for the web are not the same and in order to get noticed by search engines, newspapers and magazines cannot simply re-publish print material online. News organizations were advised to include keywords in article headlines, as well as in the opening paragraphs, to make them search engine-friendly. Doing this may require that headlines be more straightforward. This is change since news outlets sometimes favor using puns in headlines.

It was also suggested that they train current staff in SEO techniques and hire new staff that already knows how SEO works. Some really great writers are not aware of the power of keywords and taking the time to get them up to speed can really help a news organization increase readership because when search engines find articles, more readers can find them too.

These efforts can pay off–according to one source Reuters saw a 500 percent increase in online traffic as a result of its efforts to improve SEO. That is an amazing amount of improvement and that high number shows what can happen once an organization decides to put improving SEO on its list of priorities.

Paying heed to SEO techniques does not only work for news organizations–it can work for you no matter what your industry may be. If you are looking for a San Jose SEO service to help you improve your online presence and SEO, look no further than Increase Visibility. We are a San Jose search engine optimization company that works with clients to help them reach their business goals and get an expanded customer base.

Topsesos.com recently issued a press release to announce what it considers to be the “best of the best when it comes to SEO”. Topseos.com is an independent authority on search engine optimization and they created this list after putting hundreds of applicants through tests and evaluations.

Can you guess which California search engine optimization company was at the top of the list for August 2009? Yes, that is right; Increase Visibility rose to the top above 30 other California search engine optimization companies. This is quite an honor and we do not take it lightly.

The evaluation process includes interviewing three or more clients of each California SEO service that applies. So part of the criteria for this rating comes from the best source: customers who benefitted from these SEO firms’ knowledge and expertise. You too can hear what our clients have to say when you visit our website and look at the Case Studies there.

Some of you may be shy about tooting your own horn, but we say that is what internet marketing is all about. It is not good to brag about yourself if you can’t back it up, but if you can point to positive reviews from others, you are really letting your work speak for itself. However, this cannot happen until you put some effort into getting the word out. This is where good SEO practices come into play. We have no doubt that a lot of you out there are doing a fantastic job providing helpful services or making wonderful products, but you have many eager customers who do not know that you exist. You current customers may be very loyal, but circumstances can change. They may not want to stop supporting your business, but they still may end up moving on for a variety of reasons. This is why you need to promote your organization on a continual basis.

Let us show you that you can promote yourself in a positive fashion through organic search and SEO. Call us at 877-SEO-ADVICE (877-735-2384) or send an e-mail to info@increaseVisibility.com.

At Increase Visibility we are all about helping people harness the power of the internet to increase their business’s reach and revenue. As an experienced California search engine optimization company, we work with all kinds of businesses and organizations. We are a California SEO service that helps those who have never done much on the web at all get out there and reap the rewards of having a well-rounded internet marketing campaign. We also like to assist people who have been on the web for a while, but seem to be stuck in a rut or are not sure how to take things to the next level as far as improving page rank or making the most out of social media tools.

We also know that everyone does not call into the California SEO categories that were listed above. There is another group of you out there who definitely recognize the power of the internet, but who are feeling a “once bitten, twice shy” because something went awry with your internet marketing efforts.

Do not worry! We are also here to help you as well. Perhaps some of you trusted someone to build your site and found that they were less than honest or that they included erroneous information on your website that cost you money and/or clients. At Increase Visibility we know that we only do well when our customers do well, so we have no desire to do a hasty or inadequate job. We want to build lasting relationships with our customers and that requires integrity and hard work. We would be happy to refer you to testimonials from some of our many satisfied customers. You can also view their websites to see that these sites are professional, have fresh, relevant content and are pleasing to the eye.

Increase Visibility delivers unmatched and customized Search Engine Marketing services to meet all the unique needs of our clients. We handle all different kinds of websites, industries, audiences, and marketing goals, no matter how large or difficult the project. Do not hesitate to contact us at 877 SEO ADVICE (877-736-2384).