It is hard to believe that Foursquare, a social media application that people use on their mobile phones, has achieved the kind of popularity it has when it was just launched just last year. It has close to 2 million users and adds new ones at the rate of 10,000 a day. Recent reports that Foursquare has raised $20 million in capital indicate that it may be more than a flash in the pan.

Foursquare lets users check-in to report their whereabouts to people they are connected to through other social media applications like Facebook and Twitter. Foursquare users can earn points that can be redeemed for rewards at the business they frequent. For business owners, it can be helpful since it builds customer loyalty and Foursquare users act as ambassadors.

While you can certainly consider working with Foursquare if it suits your business, it also helps to examine just why Foursquare is so popular. As more and more alarms are raised about the lack of privacy on the internet, why would people voluntarily use a service that broadcasts their location? Foursquare offers people the chance to feel like they belong to a community of savvy people who are earning rewards for going places they would go anyway.

What does this mean for your website and your efforts at website optimization? If you have been disappointed in your efforts to boost SEO and build community among your website visitors, maybe you should host an online chat or let people comment without signing in first. You can also offer rewards if you have not done this before. You may be surprised at the results. Of course, you should tailor the rewards to your clientele and do not feel as if you must give away free products. You can also give away things like gift certificates, e-books or white papers.

If you are going to have a company help you with search engine optimization, you want to be certain that they are reputable. SEO is not something that people get degrees in (yet) and you do not need to be licensed to offer help with search engine optimization. This is not necessarily a bad thing though. People who work in this field are doing hands-on work everyday and spend a great deal of time learning what does and does not work. Still, when you are choosing just who should help you as you try to make the most of your company’s website, it can be confusing.

You should be wary if a company offering SEO services-

-Has no examples of previous clients with whom they have worked in the past.

-Tells you there is just one method to getting better search engine rankings and they are the only ones who know what they method is.

-Insists that you purchase their software, CD or book in order for their SEO methods to work

-Cannot explain to you exactly how they help boost SEO because their methods are proprietary

Increase Visibility, which was received a number one search engine optimization company ranking from TopTenReviews.com, has a staff of experienced SEO professionals. As you can see, from our website, we explain out methods, including pay per click programs and increasing popularity in detail.

We also provide our clients with regular reports so they are aware of what is happening with their website and our SEO efforts. This helps us be accountable and it gives the client concrete, measurable results they can use to demonstrate how boosting SEO and increasing the visibility of the website is good for the organization as a whole.

Search engines are built by humans and just as people can detect when a sales pitch is too intense, search engines do the same. So if the text on your website seems unnatural, the search engines will notice. Just as a person will be turned off by an overly eager salesperson, search engines will penalize you if your website is just stuffed with keywords.

While you certainly cannot just fill a page on your website with the keywords that will boost your SEO success, you can write copy for your website it such a way that you make the most of those keywords. It isn’t repetition of keywords that makes a difference, but good use of them that will improve search engine optimization.

Use your keywords as anchor text. The days when you would highlight the words “Click here” are gone. Instead, use those keywords as anchor text for links to other pages on your website. Well-places anchor text will do a lot more for website optimization than using a keyword for every three words on your website.

You can also make the most of the fact that the anchor text is a focal point by making the text surrounding the anchored keywords does a good job of describing the keywords.

Instead of saying “We have widgets on sale,” you can write “We have a selection of over 200 easy-to-install widgets on sale.” If the word “widgets” is your anchor text and the eye of an internet user is drawn there anyway, why not make the most of it?t

Of course, it will be difficult to figure out how to make the most of your keywords if you do not know what they are. If you do not know what words internet users plug into search engines to find you or your competition, Increase Visibility offers a competitive keyword analysis and other search engine marketing services.

Slate, an online magazine, recently published an article declaring that desktop computers are obsolete. The author says that no longer will people have a large, clunky desktop computer as their “personal computer.” Instead, we will use laptops as our main computers, while also maintaining an array of tablets and netbooks as well. People who oppose this idea point out that at the moment, it is not easy to transfer data and settings to different laptops and tablets, even with the benefits of WiFi.
Even if you do not see a future with no desktops, you have to admit that we are spending
more and more time online. Even people who have no PC at home may spend a lot of time
accessing the internet using a cell phone, which is in a sense, a kind of personal computer.
When we are thinking about website optimization we sometimes forget about all of the ways to reach people. Cell phones with internet capability are an added tool that people use to find what they want. Often, if the are on the go, they will need to access and process this info fairly quickly, so seeing a link to your business might help them make a split-second decision.
With all of these people online all the time, you have a captive audience. Even if they
do not spend a lot of time viewing websites on their cell phones, a lot of people do use search engines on the phones to get information. A pay per click ad campaign could help make sure that links to your business are among the first people see. It can also help your site’s search engine ranking, which will also push you to the top of the list. Someone viewing search results on a cell phone may not have the time or inclination to scroll through all that they see, you you want to be among the first, if not number one.
And at Increase Visibility, we know something about being at the top of the list, since we were recently named Number 1 seo company by TopTen Reviews.com. Call us at. We’d be happy to talk with you about how we can help you with SEO.

At Increase Visibility, we use the expertise and knowledge of our experienced staff to help our clients get the highest search engine ranking possible. And we believe that it is important to do this using accepted standards and practices. We do not try to “trick” search engines into boosting our clients’ SEO ranking.
While it is important that one of the results of an SEO campaign is higher search engine rankings, that is not the only result that you want. It is possible for an SEO firm that is not interested in your success to do things that will increase your search engine ranking, but do very little to increase your bottom line or ensure that your website gets the attention of those who are truly interested in your organization. You want to make connections using organic search techniques and use the right keywords to attract those who are searching for businesses like yours.
We are interested in seeing our customers succeed and we know that success looks different for every organization. For that reason, although we offer SEO plans, we are also willing to work with you to customize a plan that fits your needs and goals.
We were recently given the honor of being named number one search engine optimization company by TopTenReviews.com. The criteria for this distinction included search engine optimization, pay per click, link building and social media optimization. We want to do more than take over your search engine optimization efforts, push until you get high rankings and then leave you to figure out how to maintain those results. We work with our clients to maximize their search engine marketing through changes to their business and changes to the SEO landscape.

If you are someone who doubts the importance and power of increasing link popularity, look no further than the internet phenomenon that is the Cheezburger Network. If you have ever laughed at a Lolcats image or sent someone a forward from the Fail blog, then you have become a part of an internet business empire that grew from a link.

The man who took a picture of a cat with the caption “I Can Has Cheeseburger” and ran with it was a thirty-something blogger who knew a good idea when he saw it. When the “I Can Has Cheeseburger” blogged linked to Ben Huh’s pet blog a few years ago, Huh’s blog crashed from the hordes of visitors. Huh was not the originator of the “I Can Has Cheeseburger” blog, but he was the one to grow it and the related blogs it has spawned into a profitable business. He worked to get funding and put up his own money to buy the blog from its creators and the rest is internet history. Huh notes that the business has been profitable since it started.

Huh’s story illustrates why it is vital to increase your online visibility He doesn’t say whether or not he knew of the Cheeseburger blog before they linked to his blog. It would seem that at the time, his blog was not as well known, but that doesn’t matter. A better known blog linked to his and he found a great business opportunity.

Do you need help with increasing the number of quality, relevant websites that link to your website? If so, online marketing seo service [http://www.increasevisibility.com/] Increase Visibility would like to be of assistance. Increasing linking popularity helps more people to see you online and can improve your search engine ranking. And of course an improved search engine ranking will allow even more people to see your website and learn about your business.

Since you only get one chance to make a first impression, you want to make sure that your landing page is top notch.

The idea of “landing” evokes travel, such as an airplane flight. To take this notion back even further, it reminds us of the days when people’s main mode of transportation across large bodies of water was ships. Landing or finally sighting land after a long journey was quite welcome. Explorers were not likely to turn around, even if they were not thrilled by what they saw when they first came ashore.

The same is not true of internet users today. With so many options and the ease of web navigation, they can turn away from your website without a second thought if nothing entices them to explore further.

There are a number of ways to figure out if your landing page is working, but the methods tend to fall into two categories: testing it using previous and current statistical data or testing it by having users experience different versions.

When you test out a landing page using data, you can analyze what lead users to your website, examine demographics and look at the kinds of website visitors who became paying customers.

Testing your landing page with current users can get to be a bit complicated. You can make it so users have to go through more than one version of your landing page and use data gathered to see which one appeals to more people. This can be as complex as you wish–with two landing pages or more and with any number of variables among the different landing pages.

Increase Visibility recently earned a Number 1 SEO firm distinction from TopTenReviews.com and we can help you with search engine optimizing for your landing page and your entire website.

Does your website or blog have a place for comments and/or user-generated reviews? Whether or not you have products for people to purchase, you are selling something, even if it is ideas. Research has shown the consumers are more trusting of reviews from fellow consumers than they are of advertisements.

Some people comb company websites and the websites that allow people to rate goods and services to read about other people’s experiences and opinions before they make a purchase. And getting input from your customers is not only helpful for your business; it can also be helpful for Your Site search engine optimization.

You may be a little hesitant to let user comments appear on your website–after all, what if they say something negative? Well, there is nothing that says you need to make your online forum a free-for-all.

You do not have to allow every single comment to be published. On the other hand, if you require commenters to leave an e-mail address, you can respond directly to someone who leave a negative comment and offer them the opportunity to try your products again.

Experts have found that having user-generated content that is embedded as HTML can be beneficial for your website since those pages will attract the attention of web crawlers.

This is not something to do in the hopes that this alone will send your search engine rankings through the roof; rather it is one of the many things you can do to improve your SEO and increase overall online visibility. Plus, you may actually be surprised at how often commenters use the very keywords that you have been trying to use to get search engines to notice your site.

Unsure of what your keywords are? Our SEO firm Increase Visibility can help.

Since everyone knows that Google is king when it comes to SEO , there are companies out there that like to prey on the fact. Some of them may contact you because they want you to know that they are a search engine optimization firm that that is Google-approved. They may even direct you to a page that supposedly lists companies that have received some special approval from Google.

We can tell you that Google “approves” of almost everyone in the sense that they will allow all of us to use their search engine. Google will also not try to keep you from doing all that you can to improve Orange County SEO. What Google does not do, however is grant some search engine optimization firms special status.

 This does not mean that there are not SEO consultants that can offer you expert help; we simply do not want you to be fooled.

Increase Visibility is a California search engine optimization company that has been recognized repeatedly for its work in helping its clients boost SEO and promote their businesses online. Earlier this year, in January, Increase Visibility made the list for best online marketing firms of 2010 and was given the site’s Silver Award.

Some reviews sites functions as a third-party review site that gives users background information, comparative analysis and client reviews, ultimately is geared to help visitors decide which company or service to choose from in the marketplace.

Not only has Increased Visibility received numerous industry awards, it also can count on endorsements for satisfied customers. Visit our Testimonials  page to see that we have a variety of clients and that the are happy to attest to the dedication of our talented staff. If you are looking for  affordable search engine optimization  and beyond, contact us.

As SEO experts, we can tell you that these days a big part of SEO is SMO. Now you know that SEO stands for Search Engine Optimization, but what is SMO? SMO stands for Social Media Optimization.

We have talked plenty about some of the more well-known social media sites like Facebook, Twitter, YouTube and LinkedIn. Perhaps you already use those or have never felt that these social media site were for you.

That is okay because there are so many sites out there and you may find that one of the lesser known ones will work well to promote your business and improve your site search engine positioning .

If your business has a spokesperson or a very charismatic leader, you may want to focus your social media campaign on that person, letting people get a glimpse into their everyday work life. Many of these sites connect to and allow you to share updates with Facebook, LinkedIn and Twitter.

Here are some social media marketing sites for you to consider:

Vimeo- This is a community where people can share videos

Flickr- Lets you share photos. You can refer people to Flickr pages via your website or another social media site like Twitter or Facebook.

FourSquare- This site lets you connect with friends, find out where they are, tell them where you are, earn points and get special badges when you discover new things.

Gowalla- This site lets you inform your friends where you are and then you can earn rewards.

Loopt- Keeps you informed about what is going around you and allows you to connect with people you haven’t met yet so you can make new friends.

PlanCast- This resembles FourSquare Gowalla and Loopt, except that instead of telling people where you are, you are letting people know where you plan to be.