Sometimes we can get confused about the distinctions between marketing, advertising and public relations.

We once heard someone explain it this way–

If a man wants to date a woman and he compliments her, telling her how great she looks and how wonderful and smart she is, that is marketing.

When this same man tells a woman he wants to date about all of his amazing qualities, how smart and successful he is, that is advertising.

If a mutual friend or even a stranger tells the woman who smart and successful the guy who wants to date her is, that is public relations.

When it comes to Orange County marketing perhaps you have the person-to-person thing all figured out: you know how to market your goods and services to people you meet and know how and when to place ads in local newspapers, directories and other publications. But how do you fare on the web?

If you need help with Orange County web site development, you can turn to Increase Visibility. We know that it takes the right mix of marketing, advertising and public relations to win people over online. We can analyze your website and help you figure out the best ways to use the site to market yourself to internet users. We can help you implement a pay-per-click advertising program to draw more potential customers to your website. And we can advise you on social networking techniques that will get other people talking about your organization at what it has to offer.

We are the experts to turn to for help with website marketing in Orange County. You can call us at 877-SEO-ADVICE (877-736-2384) or contact Increase Visibility via the web and we will help you get increase your online visibility and connect with more internet users.

While Google is not the only search engine around, we all know that it is the biggest. Yes, Bing came on to the scene and made a big splash, but the key to great Orange County search engine optimization is still catching the attention of Google. And usually if you are doing what you need to do to catch Google’s eye, then you will also attract the attention of web crawlers from other search engines.

Google does not reveal many of it secrets, but it does make some announcements let people know when it is making big changes to its ranking criteria or ranking methods.

Increase emphasis on social networking sites
At the end of last year, Google announced that it would incorporate real-time news feeds into its results. This meant that things like Twitter, Facebook and blogs would become even more important since Google is now paying more attention to them.

Our advice that you add a blog, Twitter feed or Facebook account to your repertoire is still on point. You do not have to add all three (although that would maximize your efforts at Southern California search engine optimization). You can choose a social media platform that really suits you.

Increased emphasis on website efficiency
Another big thing that Google announced that you may or may not be aware of is that they will now be looking at the time it takes for pages to load on your site. Google’s mission is not only to provide its users with the most comprehensive information possible, it also wants to make certain that Google users get this information as quickly as possible. You know that modern computer users want what they want and they want it fast. A page that takes too long to load will frustrate internet users, so Google will reward people with websites that are speedy and have relevant content.

If this seems like too much to figure out on your own, contact Increase Visibility, your Orange County SEO experts.

If, as the new year approaches, you find that one of your goals is to do more with your website and increase customer outreach by increasing web traffic, you need to hire orange county seo consultants who can help you get the results you want. We provide affordable search engine optimization in orange county and beyond that is well worth the investment. The benefits of becoming highly ranked for your industry’s specific search terms are enormous, including higher sales volume, better brand recognition and increased market share. Increase Visibility excels in providing SEO services and our clients include many Fortune 1000 companies.

But you don’t have to take our word for it…visit the Testimonials or Case Studies page on our website, and you may find that one of the companies profiled there is somehow similar to yours. Whether you perform a service, manufacture products or offer consultation, we can help you to get your name out there in front of more and more people. In fact, it may not have escaped your notice that by including clients on our Case Studies page we are giving them additional exposure.

And while we have the capabilities to measure the online effects of our orange county search engine positioning, what we cannot measure is the word-of-mouth effect. Yes, there was a time when you had to rely solely on word of mouth to generate leads, but now you can boost the chances that someone will tell others about your business by reaching an increasing number of current and potential customers online. There are untold numbers of people who would be more than willing to act as ambassadors for your company and your products and services, if they only knew more about you. When you employ the orange county seo services of Increase Visibility, you can make sure that more people are aware of what you do best and some of those people are certain to mention you in conversations with others (be they face-to-face or online).

You can contact us via the web by filling out a brief form on our website or if you prefer, you can call 877 SEO ADVICE, 877 736 2384 and speak to an experience orange county seo consultant.

Yesterday we talked about how it is important to take advantage of social networking websites because they offer the opportunity to improve orange county search engine optimization.

And we recently read an article about how if you decide that you want to use social networking websites like Twitter and Facebook you need to get some expert assistance. In fact, “What Google’s “Real-Time” Search Means to SEO” clearly states:

“In order for a company to ensure that they are using Google’s real-time search properly and above board,” says Crisafi, “businesses should only hire a search engine optimization firm that not only has experience in social network marketing, but also adheres to organic, white hat search engine optimization practices.”

Increase Visibility is such a company. We were recently voted the most highly ranked SEO firm out of 2,500 competing firms for customer service and rankings achievability on TopSeos.com, the only place online to research and find a reputable SEO firm. Increase Visibility delivers unmatched and customized search engine marketing services to meet all the unique needs of our clients. We handle many different kinds of websites, industries, audiences, and marketing goals, no matter how large or difficult the project. We are the only search engine marketing firm that offers marketing services focused specifically on driving qualified traffic to your website and then converting them into customers.

This is what separates us from other search engine marketing firms because we know that creating orange county search engine positioning plan is not one-size-fits-all. We take time to learn about your company, your products and services and your goals. Increase Visibility does have SEO plans and we use these as a framework because we know that each organization is unique.

We have already mentioned that Google will now include real-time information from social networking sites like Twitter, Facebook and MySpace in its search results. If you are re-examining web site marketing in orange county, this is definitely news you can use.

So those of you that have avoided using social networking sites because you do not see the value or think you do not have the time, need to reconsider. Whereas before that information was mainly available to people who spent time on them, now more people will see it. This information will show up in searches that anyone using Google does, whether they actually use social networking sites or not and you want to take advantage of the opportunity to get more exposure for your business. Now more than ever, it is important that orange county ecommerce websites take advantage of the search engine optimization opportunities afford them by social networking websites. People on the social networking websites will learn about you and people doing Google searches will also read about you, plus your search engine ranking will benefit.

Although costs nothing to set up a page on sites like Twitter and Facebook, you will need to put some time and effort into the content you include on your pages. When you sign on for help from orange county seo consultant Increase Visibility, we will analyze your website and give you information about the keywords people use when they are searching for products and services such as those you offer. With our help, you can use this information as you decide what kind of content to include in social networking sites.

Get started today by contacting us for your free website analysis to learn more about what you can do to improve your SEO.

Just last week, we saw an interesting article online–it was about communicating with an SEO consultant. One point it made was that when you are contracting with someone for services, it is a good idea to be clear with them about what you want so that they can do their best to deliver. We agree with that. Although, we do know that sometimes you can be sure of the results you want (increased online visibility) without really knowing what you want to do to get there.

Part of what we do is help you outline what steps it will take to achieve the results you want. For example, if you really want to increase your website’s traffic quickly, you can initiate a pay per click advertising program and also use organic search engine optimization methods for sustained growth. Or you may not be at all interested in seeing quick results, but you do want to spend more time and energy on building relationships with customers and other businesses through organic SEO.

Another thing this article did was to define a lot of the basics of SEO. Again, there is nothing wrong with arming yourself with information so that you are not dazzled or fooled by a company that seems to know a lot but fails to deliver.

At Increase Visibility, we are impressed with clients who know their stuff. We also have no problem educating clients who are not well-versed in SEO terminology because we consider this part of our work. Whether you come to us knowing a lot or a little, our main goal is to help you succeed and to ensure that you are getting the most out of the energy and resources you put into your online marketing campaign.

Search engine optimization service firms focus on garnering you organic or unpaid search placement but did you know that social media works in tandem with search engine optimization to drive traffic to your site and can bring you prospects and new leads?

The name of the game when it comes to search optimization and social networking is to get your message out to the most number of people and fast. Whether you do that with a vial YouTube video, a Facebook Fan page, or even with Twitter the “people power” that you can harness from these various social networking sites can be extremely valuable. Not only can these new avenues work with your search engine optimization program back on your website, but they can enhance to your overall web visibility and web marketing plan expanding your reach and boosting your online exposure.

For example, once we have identified your top keywords, we recommend using these keywords in your tweets on Twitter, we sprinkle these same keywords throughout your blog posts, and beef up your website content. This seemingly simple strategy can help your website to become positioned as an authority in the eyes of search engines on these specific terms.

By building on this concept over time; creating keyword density and an overall social media strategy, the focus is refined and reinforced. Even something as simple as inputting the same special keywords as meta tags in YouTube for your video helps to reinforce your ownership and authority on those phrases.

Social media outlets like Twitter, Facebook, YouTube videos, and even bookmarks on Digg can dovetail very nicely with a search engine optimization program that we create for you as the top San Francisco Bay Area search engine optimization firm. When you’re ready for better placement on Google have your first phone call be to Increase Visibility as we ARE the experts when it comes to SEO.

A while back we told you about how businesses like Comcast are using the micro-blogging site Twitter–both for publicity and to expand customer service. But did you know that hospitals are also getting in on the act? That’s right, hospitals. In order to attract new patients and generate interest in medicine, health and medical techniques, hospitals have turned to social media. This week The New York Times reported that according to one media researcher, over 250 hospitals make use of YouTube, Twitter, Facebook and blogs. This expert went on to note that some of the more conservative-leaning hospitals are among that number. So this newfangled notion of using social media for promotion had caught on in even rather reserved circles.

These hospitals know that they must increase their online visibility in order to remain viable. Sure, everyone knows what kind of services that hospitals provide, so it is not as it people are unaware of the medical field as a whole. Still, when it comes to making the choice for where to go for medical care, this is where social media can make a difference. Some hospitals as letting observing residents use Twitter to provide information during surgery. One hospital found that using social media engendered what is called “the halo effect,” where people felt that if a hospital could do a good job with a complicated procedure, such as a heart transplant, then that same medical facility would be a good choice for surgery that carried fewer risks.

Hospitals are also search social media outlets like Twitter and blogs to see what the public is saying about them, and then responding when it is appropriate.

If hospitals are doing what they can to make the most of their presence on the web, shouldn’t you do the same? As we said, people know what hospitals do, but if you are in a field that is not so obvious, you need to get the word out there. And as the case of hospitals proves, you can be a business that is well-defined, but you will still need to differentiate yourself from the pack. Increase Visibility can help you do this. Call us today at 877-SEO-ADVICE (877-736-2384) to learn more about our SEO plans and how we can help you to harness the power of social media.

Not too long ago, we stressed that content is king and we are constantly reminded just how true this is. One reason why we advocate having quality content, such as press releases, available on your website is that you never know who will decide to pick it up. You may get a call from a news organization hoping to interview someone on your staff or a mention in a prominent publication (online or print).

One business owner we know posted a white paper on her website and was very happy to learn that it has been picked up by one of the top websites for her industry. While people outside of her industry may not know much about this particular website, it is widely read within her industry. And getting recognition within your own field is a big deal because it establishes you as an expert. Despite what some people may think, sharing information with colleagues is not counterproductive. Sometimes people who do exactly what you do are your best advertisers. They tell people inside and outside of your field about you and may refer business to you.

But in order for them to do this, they have to know that you are around. This is why online visibility is so important. Good content and SEO go hand in hand. If you have great content, but know one know that your website it there, then all of that helpful information just sits without really reaching an audience. On the other hand, if you are doing all you can to optimize searches for your website, but you have not touched the content in years, you will reach people who stop by and do not return because they are disappointed.

Increase Visibility wants you to have the complete package. We want you to increase your reach and customer base through your website and we want your website to be an important resource for people who are interested in organizations like yours. We offer a free website analysis and examine your website first. There are companies that will promise you great search engine rankings and start submitting your site to directories and set you up for pay-per-click ads without having a clue about what it is you do. Increase Visibility does not do this. We know that we need to know something about your business in order to tailor an effective SEO and organic search placement campaign.

When it comes to improving SEO, content is king. Yes, you should be submitting your site to relevant directories and using pay-per-click advertising…but if the content is not there, what will people click through when they come to your website?

 
Some people have the idea the content really only matters if your main product is some kind of service. They figure that service providers need to demonstrate knowledge and expertise through articles or a blog. This is true, a service provider certainly does want to use their website to show just how that they are an authority and provide evidence of how they can be of assistance…but this does not mean that people who are selling a product rather than a service have no knowledge or expertise to share. High quality content is a must for your website no matter what kind of business you are in because good content draws people in and brings them back.

As they say, knowledge is power. When your website has quality content, people are drawn to it and will tell others what they have learned from your organization. They may do this live and in person. They may also do it by forwarding something they have read on your site to someone else or by linking to your site from theirs. Either way, you win. You can see an increase in link popularity and traffic if you have interesting, relevant content that relates to your product, expertise and sphere of influence.

 
One way to start is by issuing press releases and this is something that Increase Visibility can do for you. Press releases are often one of the main ways a business attempts to get its message out to the public.  Issuing press releases on a regular basis will ensure that there is fresh content on your website (something that search engines love) and it will inform visitors about the exciting things your organization is doing. Furthermore, creating additional web pages specifically for press releases and spider crawling will also provide the search engines with more pages to index and users more ways to find a business’s website. Our press release programs work hand in hand with our SEO programs.

 
Press releases not only drive traffic based on the content and targeted market but they will also help to create link popularity, which is a very important part in determining good positions in the search engines.