If you have not been using videos on your website as a way to market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve Orange County search engine positioning .

Here are our top three tips for using video on your website:

1. Keep it simple
A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching
We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video
You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

If you need help getting started, the Orange County SEO cosultants  at Increase Visibility are here to help.

Recently, someone on our team sent an article to a family member. When the family member replied that the video was great, our team member wrote back–what video? She was so text-focused; she hadn’t even noticed a video on the page. If you tend to ignore video as an online communication tool, it’s time to think again.

One important and often overlooked way to improve SEO in Orange County is to include video. Why is video a great way to improve SEO? Because everyone is not doing it. Google and its rival search engines are committed to having a variety of results show up when an internet user types in a search query. However, since most of the content that is on the internet is text, they have to give higher priority to the video that are out there to ensure that they are delivering on the promise of providing variety in their results.

The other reason that video is such a great way to boost Orange County search engine positioning is that many organizations do not know how to properly submit their video to search engines. They may have vides visible on their site, but if the search engines are not aware of it; they will not get the attention they seek. It is enough to submit the page where the video appears, you must also submit the video itself. And once you have submitted the video, you must also index the page.

If you’re determined to improve your SEO and reach out to more and more potential customers, you need to do all you can to gain the attention of search engines. When we say content is king, we are not simply referring to words and text–video content can also be important way to improve your SEO. And if you need help with this, don’t hesitate to turn to Increase Visibility, your award-winning Orange County SEO consultants.

Although someone declares that traditional media outlets are soon to be extinct every other day, they still manage to survive. But that does not mean that you can afford to ignore the face that that Southern California SEO landscape is changing, even when these dire predictions do not come true.

Some people out there are still watching morning television news shows and picking up a newspaper every morning, but the numbers of people who do this are shrinking. Increasing numbers of people, who may or may not be looking for news at all, are finding it on websites such as Twitter and Facebook. Earlier today, some of us logged on to Twitter and learned of breaking national and international news/ We may have learned of things later while reading the newspaper (we pay attention to all media), but since turning on the computer is one the first things we do in the morning, we got the news there.

This is to say that if you want it to increase visibility, you need to be where people are, and often they are looking on the web. Sometimes they are looking for information and this is where having relevant keywords for search engines to pick up is invaluable. At other times, they are on the web passing the time, but that doesn’t mean that you cannot still take advantage of this with pay per click ads that might entice them or a presence on a social media outlet like Facebook or Twitter that may catch someone’s eye.

If the notion of Orange County search engine positioning remains a mystery to you, contact us at Increase Visibility. We are Orange County SEO experts who can help you make understand more bout how search engine ranking in Orange County works. Yes, we will make optimizing your website something you do not need to worry about, but we will not keep you in the dark while we do it. Educating our clients about Orange County SEO goes hand in hand with helping make sure that they are reaching customers via the internet.

Let the experts at Increase Visibility show you how successful your web business can really be. If you do no other marketing this year, search engine optimization can account for 90% of your website traffic… so don’t miss out.

Things are definitely changing out there in the SEO landscape, what with the arrival of Bing to keep search engine king Google on its toes and the constant whispers that web 2.0 will rapidly become web 3.0, 4.0 etc., etc. Here at Increase Visibility, we know that you know that no matter what has changed in the world, solid business practices still work. Well, it is the same in the world of SEO: The Orange County SEO practices that have worked in the past will continue to work in this New Year; it doesn’t matter if the search engines are slugging it out.

There is no need to be dismayed or panic when you hear that Google or Bing are going to change the way searches are conducted. Remember that, just like your organization, these companies ultimately must make their customers happy. So they are doing all that they can to provide the best search engine data possible. For example, when they say they are going to give internet users “blended results,” this means that instead of just searching text, they are searching through pictures, graphs, videos and whatever else may be on a website to get the information that someone needs.

What does this mean for you? Rather than worry, you can just make certain that your website is in peak form. Make sure that you are using relevant keywords in content and to label pictures and videos.

If you need help, in this regard, do not hesitate to contact us at Increase Visibility. Our key employees have, on average, more than ten years of experience in working with the web and Orange County search engine positioning. It is great to be up on the latest, but when you have been in the game for a while, you have seen many trends come and go, and have the experience to know what will really alter the landscape and what may just be a passing fad.

Today is a day to give thanks and think about all of the wonderful people and things you have in your life. At Increase Visibility, we are grateful to all of our friends, supports, customers and to those who read and enjoy our blog. We know that some people belong to all of those categories. No matter where you fit in, if you are reading this, we are happy for the opportunity to communicate with you.

So to say “thank you” to all of you, we would like to share some tips for those of you who blog using WordPress as a blogging platform. (And if you have not started blogging yet—what are you waiting for? It is a great way to increase your online visibility.)

There are a lot of different plugins for WordPress, but here are some of the most helpful:

All in One SEO Pack-This ensures that your WordPress blog plays nicely with search engines.

Broken Link Checker-This is an amazing tool that will search your blog for any broken links and alert you if it finds any. It works so you don’t have to!

Permalinks Migration Plugin-This will let you alter permalink structure while leaving old links to your website intact.

Akismet-This will help you be on the lookout for comments that may be spam, alerting you if it sees possible spam so you can check it out.

SEO Title Tag-This tool takes the guesswork out of optimizing title tags.

Do Follow- Part of social media involves, well, being social. This is hard to do when “no follow” is attached to your comments, so this plugin gets rid of all that and paves the way for exchange.

And if all of this seems like it is written in a foreign language that is okay. Increase Visibility is here to help. For those of you who are not currently blogging and cannot imagine handling a blogging program on your own, we can get you started. We know that if your first foray into online social media is an unpleasant or seemingly complicated experience, you will be hesitant to return. And part of our goal is to get people feeling comfortable with and accustomed to harnessing the power of the internet to expand their businesses.

Earlier in the week, we started giving tips on how you can keep fresh, relevant content on your website if you cannot hire people to write for you.

Increase Visibility can help you with all aspects of your online marketing campaign, but we know that this is not an option for everyone. We can help you analyze your website and figure out the keywords that people use to find you and let you take over from there.

Here are more tips for web content that will keep them coming back for more:

Cater to your Customers
Even though the internet is widely available, you must remember that more often that not, people will find your site because they are looking for it (thus the importance of using keywords all over your site).

With this in mind, you need to write with your customers in mind. You probably already have researched just who your customers are–don’t forget to write about topics that will appeal to them. This means you do not just write about your products and services; you can also write about news that will interest them (and tie it into your products when appropriate).

Good Formatting is Crucial

• Create blogs and articles that group text into small chunks.
• Divide those chunks even further with bullets and subheadings.
• Remember that we don’t read on the web the same way we read on paper.

1. Avoid cluttering your web pages with lots of pictures.
2. Pick fonts that are easy to read. Sometimes we find a fancy font that we think looks great, without realizing that reading more that a few lines in the font can be difficult. You want your web page to have a clean look.
3. Pick backgrounds and text colors that are easy on the eye. For example, it is difficult to read light text on a dark background. You don’t want those who visit your site to get frustrated and leave.

We have often talked about how important it is to seek help, especially with search engine optimization. However, we know that this is not always possible because of budget and/or time constraints.

For example, if you do not have a marketing/communications department, it would be best to hire professionals to help in this area. Let’s say that you have contracted with Increase Visibility to analyze your website and provide you with relevant keywords and monitor a pay per click ad campaign. This is a great start, but you are not able to hire extra help to provide ongoing content for your website. You can get help for big projects, but you will have to rely on the staff that you already have to provide content most of the time. That is okay, we have some tips to help you and your staff.

Continuous Content

You need to have fresh content on your site and you need to keep it coming. If you do not want to keep adding more and more pages to your site, consider a blog that is update on a regular basis by an employee. Since it is a blog, you can take a more casual tone than you would in another format, such as an archive of press releases for example. Even though your blog can take a more casual tone, remember that it is supposed to represent your company in the best light, so don’t let it get too casual.

Encourage readers and customers to participate through comments and testimonials. You can set up your blog to preview any comments beforehand, so you can publish only what you think will be beneficial.

Earlier this week, we reminded some of you that what you get out of social media platforms liked LinkedIn depends on what you put into them. Social media platforms are great tools for improving SEO, but you have to do more than just register. You also have to put some time and effort into presenting yourself.

If you feel like you do not have the time to devote to promoting your organization on the internet, there is nothing wrong with getting some help. Increase Visibility can offer you some assistance.

Whether you choose to do it yourself or decide to get some help, we want to offer you some tips for getting the most out of LinkedIn.

You Can Change Your URL
You have the option of customizing your URL on LinkedIn and you are not limited to the default URL. Changing your URL is one way to bring more people to your website and increase your online visibility.

Make Some Connections
The whole point of being on LinkedIn is not just to present yourself and your company, but also to connect with others who are doing the same. So as we said, you have to do more than sign up, you also have to connect and communicate with others. Remember that the more connections you have the more people who are exposed to your organization. Your connections are linked to you directly and the people who they are connected to also have the opportunity to find out more about you.

You should choose your connections wisely of course, but if you are normally shy or very restrictive in your acquaintances, consider making your profile one that you will not mind sharing with the world. That way you are free to connect on LinkedIn with a lot of people.

If you have been working at improving your SEO then you know that the more effort you put into it, the more you get out of it. This is why it is so important for those of you who have signed on to use social media platforms put the time in to reap the benefits of these opportunities. Just signing up is not enough.

Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.

Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.

Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like “My Company Website” because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.

If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website.

We all like the idea of doing things ourselves-it gives us a sense of accomplishment and saves us money (sometimes).

If you have had DIY search engine optimization campaign and you are not certain if it has worked then it is probably time for you to call in some help. There is no point in doing a lot of work that you think will result in more traffic only to find out that it really has done very little to raise your internet profile.

For example, if you have no idea if the keywords you have sprinkled throughout your website really result in more page views and more potential customers finding you, this is information you need. You need to measure and track your results in order to know if certain keywords are actually effective.

This same principal applies to any content you create. If you started a blog for your company, you cannot rely solely on comments as a measure of its effectiveness. There are many people who read blogs and say absolutely nothing. (On another note, you do want to make sure your copy is engaging and asks questions to encourage people to participate and not just read.) Again, you need to have a way to gauge just how may people are visiting your website.

There is not shame in asking for help. At Increase Visibility, we know that we are successful when you are successful. So we want to see your organization grow and attract more web users. We can work with you to create a program that is tailored to your industry and the specific goals you have for your business.