We are all trying to maximize our time and dollars, but there are instances where we need to consult experts and take our time to do things the right way. When it comes to SEO, Organic Search Placement, and driving more customers to your website, don’t fall prey to any “get ranked quick” schemes.

There are a number of search engine optimization firms that are promising a lot and delivering very little. And even what they do deliver can end up costing their customers more in the long run.

Jim Lisi, President of Increase Visibility states, “Website owners put their website at risk by unknowingly implementing link schemes and other unethical practices offered by the growing number of SEO companies that utilize ‘black hat’ practices and scams.”

Some firms claim that they can get you to the #1 spot in Google search rankings and they say that they can make this all happen very quickly for little money. What you don’t realize is that their main concern is getting your money before you realize that they do not have the expertise to really help you.

Increase Visibility knows how to help clients attract website visitors the right way, and became concerned after hearing a number of cases where people were scammed by less than scrupulous SEO firms. Through research, Increase Visibility has discovered a number of scams used by illegitimate SEO companies. 

Stay away if an SEO firm:

-Has an illegitimate or unprofessional looking website
-Offers to submit your website to a large number of search engines or directories for a small fee
-Promises you a #1 ranking for very long search term
-E-mails you promising that they can get you a #1 ranking on Google

In contrast to the scam artists out there, Increase Visibility really wants to help you grow your business using proven, ethical strategies. We do more than send out e-mail blasts; we work with you to tailor an SEO Optimization Plan to suit your needs and your business.

Increase Visibility has been rewarded with a #1 or #2 ranking for organic optimization during August - October 2008 by the prestigious TopSEO’s.com, an independent authority on search engine marketing services companies. TopSEO’s.com did not look at ranking alone; they also survey a firm’s customers to get first-hand accounts of that firm’s commitment to service.

Considering what they have achieved for themselves, you know that Increased Visibility (legitimate) business.  The unethical methods of other firms may seem to work on paper, but they will not bring you more customers.

While some of you may have businesses that have been up on the web for a while, we know that there are those among you who are new to the game. Maybe your business has had such a local focus that you really did not see the need for a website. Perhaps you knew your customers personally and few of them even used the internet, but now you find that the landscape has changed. Now you have come to realize that not only do you need a website, you need a plan to get it to the very top of the search engine go-to list.

Do not fear. Increase Visibility is here to help. If someone has told you that you need to give them a lot of money so that they can get you high ranking status overnight, be wary. Optimizing your website and getting noticed by search engines takes time. Before you optimize your website, you need to pick an optimal domain name.
So let’s start with the very basics:
What kind of domain name ending should you choose?

Domain name endings tell consumers and search engines what kind of organization you are. They are a few simple letters that give a lot of information.

.org
This is the domain name ending to use if your group is a non profit.

.com
This is for anyone and is most often used by businesses, be they a business with one person or 100,000 people.

.net
This is a domain name ending that is primarily used by telecommunications and internet firms.

.us
Businesses that are in the United States use this domain ending.

.biz
This is another domain name ending that is used by businesses.

.pro
This option for licensed professionals such as lawywers.

Sometimes you will find that you want to use the most common domain name ending (.com) and that someone else already has used that ending with the name you want. In that case you can change your domain name or opt for another domain name ending such as .biz or .pro using the domain name you want.

Also, some business owners will purchase the domain name that they want using multiple endings (like .com AND .net) to cover their bases.

You can visit the ICANN (Internet Corporation for Assigned Names and Number) website to get more information on choosing a domain name. And when you’re ready, give Increase Visibility a call at 877 SEO ADVICE (877 736 2384) to talk about how we can help you make sure you are growing your website and reaching more and more customers.

When it comes to SEO, Google rules the roost, and you should know that they take their work very seriously. They may not get it right every time, but a lot of work goes into making it possible for someone to type in words related to your industry and find you.

Like many other huge organizations, Google started with a great idea, but they do more than just think about search engines and queries. Google puts a lot of time and effort into make sure that when someone types in a query, that person is going to be satisfied with the search results.

While they can only examine a small sampling of all the queries that are typed into Google, the company evaluates the effectiveness of these searches using real, live humans and results generated by automated experiments. Human evaluators are not just people picked off of the street. They are trained to examine search results to ensure that they truly are useful.

According to Google, if asked, internet users would say that they wanted a search engine to provide relevant results. But the definition of what is relevant has become increasingly more complex. Internet users want up-to-the-minute results from reputable sources. They are also interested in related links that really tie into their original query. You want to make sure that your website goes to the top of the heap.

Like Google, our team at Increase Visibility works hard, too. We keep current on how search engines function. The techniques you employed last year to get a higher page ranking, may not be working anymore and we can explain why.  There is a lot you can do to get your website noticed and reach more customers, which will lead to higher profits.

We apply our in-depth knowledge of SEO to your specific business goals. Increase Visibility doesn’t just lecture you on SEO. We take the time to learn about you and your business, so we can customize our plans to fit your needs.

Call us today at 877 SEO ADVICE, 877 736 2384 or e-mail us at info@IncreaseVisibility.com.

We are happy to announce that for September of 2008 Increase Visibility has been ranked #1 for Organic Optimization and #1 for Reputation Management by the prestigious TopSEOs.com, an independent authority on internet marketing companies. TopSEOs.com contacted more than 50 of our clients while gathering information on our capabilities. To end up #1 in two prominent categories it’s safe to say are clients are very happy with the results we have achieved for them.

We like to be modest but we were pleased to receive the praises of Bill Peden, President of TopSEOs.com, “Our expectations of the agencies we recommend are very high and Increase Visibility has shown a consistent ability to achieve and sustain results for their customers. If you are looking to boost revenues, improve productivity, reduce expenses, or achieve other key business drivers - Increase Visibility can and will perform. We highly recommend them as a strong source for internet marketing initiatives.”

Internet companies often try to save money by attempting search engine optimization on their own. However, being able to a place a link to your website on the first page of Google and other search engines for your specific keywords really requires unique search engine optimization strategies. Typically these highly effective strategies are created by people who spend their days figuring out how to keep up with the changing algorithms of the search engines which determine the page rankings.

Having a website that is properly optimized goes a long way to attract visitors to your site. Websites that are insufficiently optimized for web content and keywords befuddle the search engine spiders and they will simply forget about your site and reward highly optimized websites with high rankings. If you’re looking to improve your rankings it’s best to ask for advice for search engine optimization and website optimizing from an expert who knows how to stimulate the search engine spiders to reward you with first page placements.

Targeted Traffic
Increase the number of visitors to your website who are already actively searching for your product or service.

Cost-effective
Effective SEO leads to higher ROI and a higher volume of sales.

24/7/365 Promotion
Generate sales while you’re sleeping.

Increase brand visibility
Give your company an international footprint for a relatively small investment.

Fast implementation
Unlike print marketing, which takes months between initial agreement and first sale, SEO leads to increased sales in weeks, if not days.

Improve your sites accessibility
SEO makes your site more accessible to all visitors of your site, even if your visitors are using an outdated web browser.

1. Keyword Analysis / Competitive Summary
We have experts with over 10 years of experience in the SEO world (before Google, when people were searching through AltaVista!) to help you better understand the landscape of your industry online. Report includes a listing of the most profitable keywords, a detailed report on your site’s content, and competitive analysis summary.

2. Content Enhancement
The content enhancement process involves the modification of the webpage content to ensure the proper balance of keyword density and keyword frequency.
In addition, we have the ability to create quality new content for blogs or articles utilizing our own in house team of copywriters.

3. Code Enhancement
Code enhancement is the process of enhancing your website’s underlying code to be more in compliant with search engine “spiders”. Our optimization includes updating the HTML/CSS on your site by bringing it to search-engine-spider preferred W3C standards.

4. Link Building
One of the (if not the) critical factors to ensuring an effective SEO campaign is having high quality links to your site from as many relevant sites as possible. This can be achieved quickly through a smart combination of both organic and paid text links.

5. Ongoing Maintenance
When you’re site’s number one for your niche’s keyword, rest assured your competition is busying copying, and maybe even improving on your site. Maintaining your fully optimized site is the best way to keep your competition on page two.

1) Backlinks need to be maintained and expanded.
2) Fresh, keyword relevant content should be posted several times a month.
3) Analytics and web reports should be generated to track spending, ROI, potential navigation problems and uncover additionally opportunities to increase user conversion and gain market share.

One of the most confusing aspects to SEO is pricing. Ask for five different quotes and be sure to expect five completely divergent price points.

Why?

Because the business of SEO is relatively new and highly technical, they’re many less-than-credible companies looking to make a quick dollar through extraordinarily low prices and false claims (filled with confusing acronyms).

Be wary of any company who “guarantees” top placement on Google for your particular search term. According to Google, “No one can guarantee a #1 ranking on Google.”

In business, you almost always get what you pay for. Many SEO firms claim to submit your site to 20,000+ search engines for a bargain price, but what they don’t tell you is that you’re actually hurting your PageRank (your site’s credibility with Google) by using these type of bulk, cookie-cutter services.

Speak to one of our highly experienced SEO experts today to learn more about the right way to approach SEO for your business.

Think of SEO pricing like that of a good print shop. Since every brochure or business card is different from one company to the next, the print shop treats every job as a custom order with a custom priced based on the specific needs of the client. Since SEO is so customer specific, the same custom pricing rules apply.

So in short, there is no cookie-cutter approach to SEO, and thus we cannot offer a single flat rate.

Pricing depends on a number of factors:

Keywords being optimized
Some keywords are more expensive than others. For example, “plastic surgery Beverly Hills” is more expensive than “rollerblades” or even “plastic surgery”. Some keywords are so competitive it takes a massive effort to even break into the first 20 pages on Google.

Current state of your website’s content
Is your page content optimized for the specific keywords you’re trying to target? Is your domain contained inside a Content Management System or static HTML? Getting a non-compliance website up to SEO optimized W3C standards is can be costly without careful planning.

Age of domain and number of trusted backlinks
How long has your domain name been established on the internet? Do you have links from other, high-quality websites in your field?

If you have any questions, please contact 877 SEO ADVICE, 877 736 2384

What exactly is search engine optimization?

Search engine optimization (SEO) is a comprehensive marketing program that helps your website rank highly in the major search engines. When someone is using a search engine to find what you offer, your website name will appear in the top rankings. This means that your website will be in the first 10-20 websites that come up when someone does a search for what you sell. Since you are now at the top, they will find you first, go to your website. This obviously significantly increases your website traffic!

The term itself has only been used for about 9 years now since 1996. Search engine optimization is a multi-step process. Our work includes correcting your existing HTML and Meta tags to be read correctly by the search engine spiders. Then we analyze what key words your prospective customers are most likely to use, developing new Web pages (content rich pages) that feature the right number of these words, and submitting your site to search engines. In addition we utilize more traditional traffic-generating strategies such as making sure you’re included on key Internet and industry-specific directories.

Why should I be concerned about my site’s positioning?

For the same reason retailers put a sign outside their store or an ad in the Yellow Pages - More Sales! Everyday, more and more people are logging onto the Internet. Each one is a potential customer. Gaining the attention of these customers is vital to your success.

Search engines are the most popular means for people to find what they are looking for on the Web. People using search engines to locate your products and services are prime prospects. If you are not effectively using the search engines then you are losing what is the best quality traffic your site can attract.

What are meta-tags?

Meta-tags are HTML code that does not appear on your screen. The ones that are most helpful in search engine optimization include your site’s title, description and keyword tags. The title tag is displayed at the top of the browser. Search engines still utilize the meta-description in search returns. Meta-tags are the most important words that relate to your products and services.

What is a hallway links page?

A hallway links page is like a site map for pages optimized for search engines.

What search engines is my website submitted to to achieve high rankings?

We focus on the top search engines that generate over 95% of the total search traffic on the Internet today. The top 4 are Google, Yahoo, MSN and AOL. Our list is picked up by all the popular meta search engines such as MetaCrawler and used by Web searchers around the entire globe.

Is it true that search engines don’t like optimization strategies?

Some search engine optimization firms use techniques that search engines object to, such as IP Cloaking. We work hard to use techniques acceptable to search engines. Our content-based methodology uses strategies that are favored by the search engines.

What is key phrase research and why is it important?

Key phrase research is the process of finding terms and phrases that are relevant to your site and frequently searched by your audiences. A strong traffic-generating program needs the right set of key phrases. Our experts pick the right keywords to generate the most traffic to your website.

How long does it take for my site to show up on the search engines after you optimize it?

Time wise, it takes us 3 weeks to complete our work once we start it – then we submit to each particular search engine at the right time of the month and once they index the work you begin to climb in the rankings.

Why does it take so long for my site to get near the top rankings?

Gaining high search positions takes time because search engines are slow to crawl through links. The search engines then update their search indexes. After the search spider finds the pages following links, the site will gain high search positions.

I already have fairly high search engine positions for my important key phrases. Can you help me make them even better?

Absolutely! We utilize a whole array of skills and strategies that can improve your search engine results and bring more qualified traffic to your site. We would welcome the opportunity to discuss your website marketing goals to find out how Increase Visibility can help you achieve them.

We can help you reach your Internet marketing goals this year and for many years to come so call us today at 877 SEO ADVICE, 877 736 2384 or email us your comments at info@IncreaseVisibility.com.

Short for search engine optimization, the process of increasing the amount of visitors to a website through higher positioning in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to the search engines in the best way possible; maximizing your site’s potential to achieve a high page ranking.

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