While some may have businesses that have been up on the web for a while, we understand there are always a lot of businesses that are new to the game. Maybe your business has had such a local focus that you really did not see the need for a website. Perhaps you knew your customers personally and few of them even used the internet, but now you find that the landscape has changed. Now you have come to realize that not only do you need a website, you need a plan to get it to the very top of the search engine results.
Do not fear. Increase Visibility is here to help. If someone has told you that you need to give them a lot of money, and that that they can get you high ranking status overnight, be wary.
Optimizing your website and getting noticed by search engines takes time. Before you optimize your website, you need to pick an optimal domain name.
So let’s start with the very basics of picking a domain:
What kind of domain name ending should you choose?
Domain name endings tell consumers and search engines what kind of organization you are. They are a few simple letters that give a lot of information.
.org
This is the domain name ending to use if your group is a non profit.
.com
This is for anyone and is most often used by businesses, be they a business with one person or 100,000 people.
.net
This is a domain name ending that is primarily used by telecommunications and internet firms.
.us
Businesses that are in the United States use this domain ending.
.biz
This is another domain name ending that is used by businesses.
.pro
This option for licensed professionals such as lawywers.
.co
This is a new option for companies.. our advice for the time being is to wait to see if this takes hold. Our problem with it is simple… it looks like a typo. Someone forgot the ‘m’.
Sometimes you will find that you want to use the most common domain name ending (.com) and that someone else already has used that ending with the name you want. In that case you can change your domain name or opt for another domain name ending such as .biz or .net using the domain name you want.
Also, some business owners will purchase the domain name that they want using multiple endings (like .com AND .net) to cover their bases.
You can visit the ICANN (Internet Corporation for Assigned Names and Number) website to get more information on choosing a domain name.
GoDaddy makes the buying of a domain cheap, and easy.
And when you’re ready, give Increase Visibility a call at 877 SEO ADVICE (877 736 2384) to talk about how we can help you make sure you are growing your website and reaching more and more customers.
