As was mentioned on Friday, you can use SEO to fight the ‘Black Friday’ Blues. Since Friday is the traditional kickoff of the holiday shopping season, it only makes sense to all that you can to make the most of the fact that even the most budget-conscious consumers are looking to make some purchases at this time of year.
But what about Cyber Monday? Did you also come up with a plan for today? It is okay if you didn’t because you still have time to make sure your website can be found and utilized by consumers during this year’s holiday shopping season. In fact, although Cyber Monday is heralded as the day that the online shopping frenzy will start, it is by no means the peak of the online holiday shopping season. That comes later. In mid-December people who have yet to buy gifts and need something fast, will be likely to turn to their computers.
If you didn’t know, Cyber Monday (or Black Monday) is thought to be the start of the online holiday shopping season. After spending the weekend hitting the malls or relaxing with family and friends, consumers are ready to grab a mouse and do some shopping online.
One retail strategist found that 77 percent of people surveyed shopped online because they wanted to save time. Another 81 percent said they liked shopping online because it allowed them to shop at their convenience–at the hour of their choosing.
Think about it: in some parts of the country, temperatures are dropping and people who already want to avoid crowds will not want to venture out to stores. So you should do all you can to make it easy for them to find you.
-Check to make sure that you are listed in pertinent online directories.
-Be sure that information about any bargains, sales or promotions you are running is displayed prominently on your homepage.
-Write a holiday-themed press release that can be released online so that consumers can see you as a source for holiday shopping.
-Make sure your shipping policy is clear and assure consumers that their packages will arrive on time.
And if you find that you are too busy with regular orders, special holiday orders and your own holiday shopping, remember that the elves at Increase Visibility are more than willing to help you with search engine optimization. Many establishments hire extra help to staff their physical stores at holiday time; don’t forget to mind your online storefront as well.
