Website owners typically are a do-it-yourselfers, but when it comes to SEO it’s usually wise to call in the pros.
We’ve all been there. When you have information readily available, it’s easy to think to yourself, “I can do this. How hard can it be?”
This is the kind of faulty thinking that leads to flaming toasters and flooded basements. There are times when trying to save a few dollars can end up costing you more money — a lot more.
Search Engine Optimization (SEO) is like tricky electric and plumbing problems. If you want professional results, call in the pros.
Few non-professionals have the knowledge, experience, time and resources to handle their own search engine optimization program. Getting your website into those coveted top 10search rankings takes considerable time, knowledge and skill. It can take from 3 to 6 hours to optimize a website that is already SEO-friendly and more than 25 hours (sometimes, lots more) if it’s not — and that’s if you know what you’re doing. If you’re learning on the fly, you could spend days trying to do what a pro could accomplish in a matter of hours.
Crafting an effective SEO program takes specific skills. Expert knowledge of HTML is necessary. Specific keyword selection, site analysis, reporting and industry information tools are required. Professional-level copywriting skills are necessary to create compelling, keyword-dense website copy. If you’ve already paid for professional marketing copy on your website, you don’t want to jeopardize its effectiveness or replace it with inferior copy. Up-to-date knowledge of SEO techniques and resources is essential to achieving the desired end result. Every industry has its specialists. It’s that expertise that produces the results we desire.
It’s important to figure in the cost of your own (or your employee’s) valuable time when considering how to tackle optimizing your website. Could the hours you’ll spend fumbling around on the computer be better spent contacting customers and growing sales? What if you run into problems and the project drags on much longer than anticipated? Can you afford to take time and resources away from other important areas of your business? Many people fail to realize that “do-it-yourself” doesn’t mean “free.” There is always a cost, not only in man-hours needed to perform the SEO work, but also in the lost productivity caused by redirecting employee resources. It is generally more cost-effective to outsource work outside your area of expertise.
If you’d like a analysis of your website to see where it stands on SEO, all you need to do is fill out the free review form on this page. We’ll have one for you within 24 hours.
