One of our friends recently pondered the difference in what men and women look up on the web. When she typed in one word and Google gave her suggested search terms, she had no way of knowing which gender was more likely to type in “does he like me” or “does the wii play dvds,” but she was willing to hazard a few guesses.
You have surely heard before that men and women each seemingly come from different planets and that we need to learn the language of both to communicate successfully. This idea applies not only to in-person conversations, but to the dialogue that you are trying to develop with your customers and prospects online.
While both genders use the internet to gather information, buy products and communicate with others, they are doing these things in different ways and it would be beneficial for search engine optimization projects for you to take some time to consider who your internet audience is and how you can best reach them.
A 2009 study found that over half of the female respondents considered the internet their main tool for keeping in contact with family members. The same study found that an even higher percentage of women who responded (nearly 2/3) looked to the internet as the main way to inform themselves about products they wanted to buy.
Of course, this does not mean that men do not use the internet to do these same things, but perhaps they do not consider the internet as a prime communication or pre-shopping tool.
Consider gender in your web site development : Does your website have a variety of ways that users can get information and get in touch with you? Do you include a variety of topics on your blog–ones that would appeal to both genders and some that appeal specifically to one gender?
