If you have followed the Orange County SEO  advice from us and others that starting a blog is a great way to improve Orange County search engine positioning  and connect with current and potential customers, you may feel disappointed if you do so and find that there are no comments on your blog.

After looking at the stats for the numbers of people who read your blog, you may find that people really are visiting your blog. (And if you want help with this and other stats related to your website, contact Orange County SEO consultant of Increase Visibility.  But if you want connection, here are some things you can do

Make commenting simpler: If internet users have to jump through a lot of hoops, register or remember passwords to comment on your blog, they may get discouraged and give up. Think about what security measures you must have and what you can do without. You can set things up so that you must approve any comments before they are published. That way, you can learn what people are saying and then decide what comments you want to let the general public read.

Check your writing: Is what you’ve written clear? It is possible that your readers have little to say because they are not sure of your message.

Also, look at the length of your posts—are they extremely long in comparison to other blogs? Try to make posts no longer than 500 words. If your posts are very short, as in a sentence or two, consider using a micro-blogging application such as Twitter  instead.

Extend an invite: You can simply ask readers to comment or pose a question at the end of a blog post. They might just be waiting for you to ask.

If you have not been using videos on your website as a way to market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve Orange County search engine positioning .

Here are our top three tips for using video on your website:

1. Keep it simple
A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching
We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video
You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

If you need help getting started, the Orange County SEO cosultants  at Increase Visibility are here to help.

We’d like to point you to some of our influencers. Check out the Testimonials page on our website. There you will find statements from some of the clients we’ve assisted with Orange County web site development. As you can see, we have worked with a variety of our businesses and organizations. Of course, we do not require that our clients give us testimonials, but the businesses you will find on that page were happy to do so and in return, we are happy to give them some additional exposure. Many of our clients choose to remain anonymous and we are glad to respect their privacy.

On our website, you will see that we have outlined SEO plans to improve Orange County search engine optimization, but they are in no way one-size-fits-all. We tailor our efforts based on what your business needs. When we analyze your website and gather information about keywords to see what words and phrases will draw more clients to your site, we will work with you to formulate a plan for the best way to use this information.

Call today and find out how our Website Marketing Plans can help your online
business succeed: 877 SEO ADVICE, 877 736 2384.

Leonsis notes that one of the keys to his success has been working to develop relationships with “influencers.” He believes that little will happen for you without making connections–with individuals and with networks of people.

This principle works offline and online too. In fact, some of the smartest people we know do their best to cultivate “influencers” in all of the arenas that they possibly can. As experts in Orange County SEO, Increase Visibility cannot assist you at the next networking function you attend, but we can help ensure that influential people are learning about you through your Orange County ecommerce website.

While we don’t know exactly how Leonsis defines influencer, we think an influencer is someone who can influence others in your favor, but also influence you in positive ways as well. In the online world, you can’t meet people who do not know you are there. So if you want to increase your visibility, get the word out and try to forge connections, you may need some help. Part of cultivating relationships with people who will go out and tell others about you means knowing how to reach them. This is where the Orange County SEO consultants at Increase Visibility can help-we can do a keyword analysis that will let you know how you can help people find you.

Once you know how to communicate online with some of your likely influencers, you can work to reach them through pay per click advertising and through organic search engine positioning.

The social media guru knew how important it is to give credit where it is due and although this mention was great, no-cost way for our friend to get some publicity, we are fairly certain that he got even more. Why? Because of what our friend did next–she told everyone that she knew about getting her name mentioned in an online article. By sending the link to more than a few friends, she guaranteed that a good number of people she knew would likely see the article and learn more about this social media guru and his services.

As they say, a little flattery goes a long way and this is an important lesson to remember if you are interested in Southern California search engine optimization. We imagine that the attention her received from our friend and her circle of acquaintances would not put anyone’s search engine ranking in Orange County over the top, but we also know that every bit helps. If this social media guru makes a habit of mentioning and promoting others, we are pretty confident that his organization does read the benefits.

And as we have said before, the only way to win the game is to play. So if you have been sitting on the sidelines hearing about other people finding ways to make the most of sites like Facebook, Twitter and LinkedIn to boost Southern California SEO, now is the time for you to get in on it too.

When you employ the Orange County SEO services of Increased Visibility, we do out best to live up to our name. We will analyze your website to see where its strengths and weaknesses lie and help you figure out the keywords that will get you noticed by search engines. We can also assist you in using social media to promote your products and services.

This friend is a regular user of Twitter and one morning managed to attract the attention of an area social media guru. This social media guru liked her tweet so much that he included it in an online article that he was writing and credited her, also including a link to her business. He then sent a tweet mentioning to her that she was included in his online article. She, in turn, tweeted to thank him. Then he tweeted back to let her know about a networking workshop his organization was holding, inviting her to attend.

Are you starting to see how this all works? Those of you who think you do not have time for social media have to remember that you only need devote a small amount of your time to it and you can still get big returns. The interaction we mentioned above was not back-and-forth. If you need help managing a social media initiative, contact Increase Visibility, we would be happy to help.

When it comes to Orange County search engine positioning, you really cannot afford to ignore all of the promotional possibilities that are at your fingertips because of social media sites like Twitter. Our friend made a connection (she knew of the social media guru, but he initially knew little of her) and learned about more opportunities for strengthening that connection and meeting others. Meanwhile, behind the scenes, their online interaction was helping both of them to attract more notice from search engines because as we have mentioned that you should take advantage of Google’s inclusion of social networking.

We once heard someone explain it this way–

If a man wants to date a woman and he compliments her, telling her how great she looks and how wonderful and smart she is, that is marketing.

When this same man tells a woman he wants to date about all of his amazing qualities, how smart and successful he is, that is advertising.

If a mutual friend or even a stranger tells the woman who smart and successful the guy who wants to date her is, that is public relations.

When it comes to Orange County marketing perhaps you have the person-to-person thing all figured out: you know how to market your goods and services to people you meet and know how and when to place ads in local newspapers, directories and other publications. But how do you fare on the web?

If you need help with Orange County web site development, you can turn to Increase Visibility. We know that it takes the right mix of marketing, advertising and public relations to win people over online. We can analyze your website and help you figure out the best ways to use the site to market yourself to internet users. We can help you implement a pay-per-click advertising program to draw more potential customers to your website. And we can advise you on social networking techniques that will get other people talking about your organization at what it has to offer.

We are the experts to turn to for help with website marketing in Orange County. You can call us at 877-SEO-ADVICE (877-736-2384) or contact Increase Visibility via the web and we will help you get increase your online visibility and connect with more internet users.

Google does not reveal many of it secrets, but it does make some announcements let people know when it is making big changes to its ranking criteria or ranking methods.

Increase emphasis on social networking sites
At the end of last year, Google announced that it would incorporate real-time news feeds into its results. This meant that things like Twitter, Facebook and blogs would become even more important since Google is now paying more attention to them.

Our advice that you add a blog, Twitter feed or Facebook account to your repertoire is still on point. You do not have to add all three (although that would maximize your efforts at Southern California search engine optimization). You can choose a social media platform that really suits you.

Increased emphasis on website efficiency
Another big thing that Google announced that you may or may not be aware of is that they will now be looking at the time it takes for pages to load on your site. Google’s mission is not only to provide its users with the most comprehensive information possible, it also wants to make certain that Google users get this information as quickly as possible. You know that modern computer users want what they want and they want it fast. A page that takes too long to load will frustrate internet users, so Google will reward people with websites that are speedy and have relevant content.

If this seems like too much to figure out on your own, contact Increase Visibility, your Orange County SEO experts.

One important and often overlooked way to improve SEO in Orange County is to include video. Why is video a great way to improve SEO? Because everyone is not doing it. Google and its rival search engines are committed to having a variety of results show up when an internet user types in a search query. However, since most of the content that is on the internet is text, they have to give higher priority to the video that are out there to ensure that they are delivering on the promise of providing variety in their results.

The other reason that video is such a great way to boost Orange County search engine positioning is that many organizations do not know how to properly submit their video to search engines. They may have vides visible on their site, but if the search engines are not aware of it; they will not get the attention they seek. It is enough to submit the page where the video appears, you must also submit the video itself. And once you have submitted the video, you must also index the page.

If you’re determined to improve your SEO and reach out to more and more potential customers, you need to do all you can to gain the attention of search engines. When we say content is king, we are not simply referring to words and text–video content can also be important way to improve your SEO. And if you need help with this, don’t hesitate to turn to Increase Visibility, your award-winning Orange County SEO consultants.

As experts in Southern California search engine optimization, we were saddened to hear about this. We use our knowledge of Orange County search engine positioning techniques to further legitimate businesses. The criminals out there could also use what they know to gain profit in legal ways, but they choose not to do this and that is very unfortunate, especially in light of the calamity that is taking place on the Haitian portion of the Caribbean island of Hispaniola.

We can tell you that there are so many legal ways to get people to patronize your business in order to increase visibility and profits. Why turn to crime? While we know that pay-per-click ads and other marketing techniques do require some investment, they are worth the costs. When you combine paid advertising with organic search techniques, which include social media, you will find that you will reach the customers you want.

Increase Visibility, an award-winning Orange County SEO firm, will use sophisticated analysis tools to identify the searching behavior of your industry’s prospective customers/clients. Armed with this data we will then develop effective search engine friendly web pages that will be used to attract targeted, high converting consumer/clients to your website.