Shut Up About Yourself

No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of company voice you want to have and leads you to develop your “voice strategy. The effective kind or the kind that shows how insignificant you are in your industry. Lots of great stuff in this one.

The Rise of the Mommy Blogger

During my days perusing the Twittersphere, I have noticed one group of people who are blogging and reaching out to women and or families everwhere: mommy bloggers! It’s almost like they exploded on the scene lately, but really, this community of mothers is just getting the recognition they have deserved for a while. Yup this article breaks down just who these mommy bloggers are. These super moms bring in 14% of all American mothers with at least one child who are seeking advice on certain topics.

How B2B Marketers Can Succeed on the 6 Big Social Networks

For B2B companies, it has been a struggle to find a stronghold in social media, since their brand is targeted for a smaller niche. However, there are answers out there for those B2B companies who just want to be part of the team! This article gives all of you B2B marketers the insight on how to be successful in the 6 big social networks: LinkedIn, Twitter, Facebook, Google +, YouTube and Pinterest!

Video of the Week:

Who doesn’t love college baseball players with a sense of humor. This video of the week shows just how humorous Harvard baseball players can be. These players decided to sing along to Carly Rae Jepsen’s “Call Me Maybe”. Good stuff.

Don’t Buy an SEO Package

So, it might be a little weird for a digital marketing agency to tell you not to buy an SEO package, but here’s the deal. If a company is trying to sell you a “package”, then they probably cannot be trusted and might not know what they are really doing to boot. Yep, this article from Vovia online marketing shares the main reasons why SEO packages are just a waste of your time and money. The companies that are using packages that are “Only $299” are not taking the fact that your business is going to be different than everyone else’s. There is no set formula for this stuff, so make sure to check out the article.

Obama vs. Romney: The Social Showdown

Its official, Romney is the Republican candidate for this year’s presidential campaign, but there is an important point that we must talk about. His social presence compared to Obama’s. IMPORTANT STUFF! Yup, this article from Mashable compares Romney’s and Obama’s presence leading up to the months before November. Make sure to check out where each stand and maybe give your own insight into how each could do better!

How to Optimize your Facebook Contest

Looking to create a Facebook contest for your company, but don’t know how to optimize for it? Well, you are in luck my friends, because we have found an article that allows you to do just that. Yes, optimizing a Facebook contest can be tricky, but with these tips from Cygnis Media’s Social Blog, you will be ready to knock that contest out of the park! Check out the article and start planning your next big contest.

Lion Tries to Eat Baby

This week’s YouTube video involves a lion and a baby. We know this is a weird combo and it’s just as scary as it sounds. This little guy’s mom catches this lioness trying desperately to get through the glass to eat her child! Check it out, but don’t worry, she doesn’t get him…

The Google shot heard around the world!

Some of our viewers who are up to date on their SEO news might have heard about the terrifying message that some sites received from Google this week siteing “Unnatural Links”. For those of you who have no idea what I am talking about, Google this week sent out “Manually applied” messages to over 1 million sites siteing them for unnatural links…what does this mean you ask? Google, after analyzing these sites with a specific algorithm, was able to detect site pages that were using techniques not found in Google’s Webmaster Guidelines. Whether it be bogus content thrown together or participating in link schemes to created better page rank. We have one of our very own SEO professionals with us today, Taylor Toussaint, to talk about this latest action from Google.

Google Search explained by Matt Cutts 

Who wouldn’t want to learn Google Search from the big man himself? Well, maybe tthats what Google’s head of web spam, Matt Cutts was thinking with this video. Yup, ladies and gents, Matt Cutts gives you a play by play on how google search works, from discussing what Google search will do for you by indexing, crawling and ranking. All these things might be gibberish to you, but make sure to check out the video to get your overview of Google Search from he pro.

Google’s Cloud drive 

I think you can see… this is sort of a Google day. Lots of stuff happening with google these past couple of weeks, like that’s a big shocker, but we decided to make an episode of it. Our next story talks about Google Drive, Googles newest addition that just proves it is trying o take over the world! Google Drive has the best of two worlds. Like other cloud storage services such as Dropbox and Amazon Cloud Drive, Google Drive allows you to take your offline files to an online storage space so you can access them from anywhere. However, this service allows you to have access to Google Docs.

Every month, LinkedOC, headed by Bryan Elliott, Executive producer and host of the TV show Behind the Brand, gives business professionals he chance to network with one another as well as listen to the frontrunners in the digital media and marketing world, such as Seth Godin, Brian Solis and, last nights guest, Amber Naslund.

Amber Naslund is an author, communicator, business strategist and the president of SideraWorks, a social business consultancy. Her professional expertise spans professional fundraising, corporate communications, marketing, professional services, and social business strategy.

Amber is also the co-author of the highly regarded social business book, The NOW Revolution, and her blog has been recognized several times for excellence in social media and community related content. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.

Increase Visibility was given the opportunity to be a main sponsor of the event hosted at the Irvine base company, Incipio. This event allowed us to connect with many local business professionals. All in all, we couldn’t have been more please with the experience and information that was shared at LinkedOC.

During our night with The NOW Revolution author, we were able to live tweet and share pictures of the whole experience.

@BryanElliott kicks it off! Thanks for having us Bryan! #linkedocinstagr.am/p/J01n84A6NO/

— Increase Visibility (@IncVis) April 25, 2012

“We created our own Frankenstein. We call him real-time business.” #linkedoc @AmberCadabra

— Increase Visibility (@IncVis) April 25, 2012

“Social media is work, time for improvization over, need a system” @ambercadabra #LinkedOC ow.ly/i/Am4I ow.ly/1L9Hte

— Niklas Myhr, Ph.D. (@NiklasMyhr) April 25, 2012

 

Make sure to follow us on Facebook and Twitter to see our full coverage of the event!

Google’s Little Mistake

Did the changes in Google’s algorithm backfire? If you have noticed that your website has crashed on the Google SERP, its probably because whatever signal Google was trying to send out to identify parked domains grabbed other sites that weren’t and essentially deindexed them. Check it out!

5 Tips To Increase Facebook Engagement

This is for all the socially challenged business out there, who know full well the sturggle of getting and maintaining Facebook engagement. This article from Duct Tape Marketing gives us the 5 best ways to create more Facebook engagement.

Cellphone X-rays?

Great study done this week that Mashable says, shows that cellphones are not far off from being able to use X-ray using an unused range in the electromagnetic spectrum and a new consumer- grade microchip.

The Cow and The ATV

Watch for the cow…where does it go???

Facebook Buys Instagram

I think all of you have heard this week about Facebook’s big purchase. For the total of $1 Billion dollars, the Facebook franchise purchased Instagram, the app the allows you to be a pro photog in your own right. The 9 person staff at Instagram will join the Facebook family soon, but all the while, what does this mean for the company? Nothing, really… the question has been raised, has Facebook been sucked into the hipster-centric era and just wants to be included into the popular corner? We would actually like to know what you think about this. Check out the article and share!

The Steps to help drive sales with Ineffective Websites

So, you have a website set up. Great, youre set! Right? Well it takes more than just a great website design and layout to get your company to where you want it. Our next article discusses the 5 steps you can take to make your beautiful new website work the best for you! These 5 steps will not only make your website more effective but will also give purpose to the thousands of dollars you just spent making your website awesome. Check out the article and consider where your company stands.

Google + Gets a new look

Hmm, I wonder who Google+ is trying to look like…? If you haven’t been on your Google+ account this week, then you will have missed the “face”lift it has gotten. Yup, Google announced that in order to make G+ easier to use, they have changed its look and functionality, just a little. Cover photo included? Check out this article and log into your Google account to check out the new changes!

Video: Make it Count by Travelling!

Nike gave money to film maker, Casey Neistat to produce a commercial for their Nike+ FuelBand. Instead he made this creative and viral film…what could the message be here? Other than spend other people’s money? Casey gives us the insight into making this life count…while travelling around the world in 10 days. Check out the video!

Google glasses: Project Glass

This past month, which is no surprise to anyone, Google has been revving it up with their additions of Google Play and updates to Google Analytics, but this one definitely tops them all, in my opinion. I surfaced that Google is working on a concept called “Project Glass” that will put its wearer into what is called an augmented reality. Google is working on creating glasses that will integrate heads-up display into a simple pair of glasses. They foresee that this product will be with us by the end of 2012. Make sure to check out the articles we provided to see what this new era of technology could bring.

Link Building

When building your Marketing and social presence, there are a few ways to drum up great content. You can either write it yourself, have people in your staff write it or…simply imitate and leverage content from other people. This is called ink building. This is a necessity although there is a shift from content is king to context is king. Implementing a social media strategy along with SEO will help maximize your linking campaign. So stealing, or excuse me, imitating content will not only benefit your social media plan, but could launch into a whole other playing field of great context.

Info graphic: Facebook Ads

Facebook ads are becoming the biggest part of social media marketing for companies. It is the best way to target awareness to your target demographic.  This info graphic today explains why it is great to visualize and understand how Facebook advertisers use the platform for marketing and where their challenges are. These ads not only create awareness to your brand or company, but it also allows you to share …The best conversion rates occur when keeping traffic within the Facebook platform, so having specific tabs built out will help your strategy.

Since we want you to have a Good Friday, we wanted to share this video, which has been extremely popular on YouTube this week, with over a million views. Who doesn’t love drunk guys singing Bohemian Rhapsody? Make sure to watch and read all of this week’s articles that we have provided. We hope you all have a great Easter weekend and we will see you next week!

1. SoLoMo: The Golden Triad Of Search Marketing

Our first article today from search engine land explains how to leverage the “golden triad” of search marketing. John Doerr of KPCB calls it SoLoMo which stand for Social, Local, Mobile. It’s a fantastic article that focuses on search marketing though intelligence by understanding buyer’s intent. Check out the article for many great tips.

2. 12 Most Mesmerizing Mantras on Blogging

Many times people who write blogs simply focus on what are they going to write about that day. Our second article from Business2Community discusses the process of blogging or what you should be doing before you start. These 12 tips will help you schedule and organize your strategy before your first post is ever published.

3. 12 Most Valuable Insights on Innovation

The third article today comes from one of my new favorite blogs 12most.com. This article lists the 12 most valuable insights from the world innovation forum. Sometimes we get caught up in the details and this post helps to bring a holistic view to your daily grind.

Thanks to everyone who watches, shares, tweets, buffers, pins and re-posts our show. There is so much great content out there that what ever doesn’t make our show, still gets tweeted or posted on our Facebook timeline. Thanks for watching and we’ll be on a 72 hour break unless i win the lottery which is now at record, 540 million dollars.

1. Curation-ism

When coming up with a content marketing strategy for your companies social media campaigns, it is not going to hurt your company to curate content from other mediums such as blogs, news sources and video. In fact, curating content can ultimately help build your brand. Curating quality content shows the reliability of your company and showcase it as a trusted source for industry news.

2. Video Best for Content Marketing

We here at Increase know very well how much video can effect a marketing campaign for your company. According to a study done my eMarketer, video is one of the fastest growing marketing  ad platforms for many companies in the US, making up almost 87% of online content created by ad and marketing firms. There are two types of videos out there: personal or informative like our YT3s and post production marketing videos, both have great affects to you inbound marketing strategy.

3. 7 Inbound Marketing Mistakes

When it comes to inbound marketing, all of the things that we once thought was appropriate has changed. This article from the Hubspot blog gives us the 7 examples of inbound marketing aspects that companies tend to screw up. This includes writing customer testimonials that are legitimate. Hubspot suggests embedding tweets into your website so customers can see what clients are really saying. Make sure to watch yesterdays episode of YT3 for more on embeddable tweets.