If you’ve searched for your company, and your website has a good page structure, you’ll notice that Google had added more pages in your listing, as well as adding other pages that they deem interesting to your audience.
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site:
Prior to today’s change, only two results from a domain would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so eight results from the increasevisibility.com domain appear. Since the user is looking for the specific company, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.
We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.
This is great new from a user perspective, and you’ll want to make sure your website has the proper meta tags so the results are compelling for people looking for your company.
