As we have mentioned before any you are likely all too aware, Google rules the roost when it comes to search engine optimization. Just last week, Google revealed that they were giving users more options to let them further personalize their searches. Some people get thrown for a loop anytime Google mentions the word “change,” but really there is no need to panic.
One of the things that Google has done is to add a “Search Options” feature. When someone goes to Google to do a search, there will be a link below the search box with the words “show options.” When a internet user clicks on this, a menu will appear on the left side. This menu will then let the internet user choose from several categories–online forums, reviews, videos. And within these categories, there is an option to pick a time frame that best suits your search. A person can decide to look at recent results, results from the past day or go as far back as one year.
SEO experts did not sound the alarm at the news of these changes. Instead they reiterated the fact that SEO is hard work and that business have to continue to put in the necessary effort to get the results that they want. Giving people more options for how they view content does not mean they you won’t be found; it just means that you must continue doing all that you can to increase your online visibility.
For those of you who want to stay at the top of search engine rankings and want to ensure that customers know that you are there, this may mean getting some help. This is where Increase Visibility comes in: you have to run your business and our job is to make sure that you are getting that business through organic search placement, pay-per-click advertising and social media marketing. You can count on use to keep your business in view on the web, while you take care of your day-to-day operations.
Here are just a few of the components of each Search Engine Optimization and Ranking Campaign:
-A Baseline Web Site Ranking Report
-Keyword Density Analysis – KDA for your current web site
-Design, develop, optimization and/or re-optimization web pages.
Call us today at 1-877-SEO-ADVICE (877-736-2384) to learn more.
