The evolution of social media is reaching a new trend called “augmented reality”. This enables the ability for consumers to experience a product or service digitally before they make a purchasing decision. This means marketers have a new opportunity to reach out and make their brand or product relevant by putting potential consumers in the shoes of actual owners.
Follow this site for an example of how Ace Jewelers uses augmented reality.
More recently, Mashable.com published an article on the soon to come augmented reality shopping experience. According to this article, IBM Research is in the works for a mobile app that assists shoppers by showing brands of chosen criteria. Check it out and stay tuned for more to come!