If you think that Twitter is not a big deal for companies to use, this article titled “The Top 20 Brands On Twitter, Ranked By Influence With Customers” may change your mind. Author Charlie Minato begins the article by telling how the company Delta Air Lines uses Twitter as a customer service tool. If consumers have a question, getting an answer is as easy as tweeting it to @DeltaAssist. They quickly respond to the concerns of flyers and avoid future issues, easily providing excellent service.

But that’s just one small example of Twitter’s use to companies, Minato gives a list of top 20 brands on twitter along with an “Interesting note” of quirky information on the given company’s twitter account.  There is no doubt that social media has become a powerful asset in customer relationship management and with the opportunities Twitter offers, it’s time for you to take advantage.

We enjoyed the article and bet you will too. The number one brand may surprise you but don’t take our word for it, follow and let us know what you think on twitter @IncVis.