It used to be easy to tell the good guys from the bad guys. The good guys wore the white hats and the bad guys skulked around in black. Today, it’s a lot harder to tell who you can trust, particularly on the Internet. Most clients never meet their Internet service providers in person. There’s no opportunity to shake hands and size up a potential provider. You may talk over the phone, but the national, even international scope of Internet services means you’re forced to make business decisions based on information provided on a website and the gut feeling you get from a 10 or 15-minute phone conversation. It can be easy to be taken in by a jargon-spouting charlatan and wind up dropping your SEO budget on useless website “improvements” that don’t live up to their hype.
“A lot of firms are popping up because Google makes $43 million dollars a day on PPC (pay-per-click) and Google adwords,” said James Lisi of industry leader Increase Visibility. He noted that many of these johnny-come-latelys are selling themselves as search engine optimization (SEO) professionals but have no expertise or experience in SEO techniques. “They are promising top positions within one month and trying to slam deals down people’s throats,” warns Lisi.
Legitimate Internet marketing professionals know that top-level search engine placement is a matter of strategically planned and carefully executed targeted growth which can take several months. Many of the overnight SEO firms that promise instant results are merely manipulating keyword and linking functions to produce a single traffic increase that cannot be maintained. You pay your often exorbitant bill to see a quick, one-time increase in traffic. After the first month, search engines catch on, misuse parameters kick in and your traffic plummets. Adding to your woes, major search engines have now tagged your site as “problematic.” However, when properly constructed and applied by an expert professional Internet marketing firm, search engine optimization can increase your website traffic and help you grow and continue to grow your business month after month.
In looking for a reputable professional SEO Internet marketing provider, look for a firm with a proven track record of success. “The whole industry looks to us to identify reliable and accurate benchmarks and Increase Visibility has proven by its performance they deserve to be on this coveted list.”
