On Tuesday, we talked about how sometimes you can find yourself disappointed with the results of an advertising campaign (If Advertising Hasn’t Worked, Try SEO). The rise of our internet culture put the power of choice into consumers’ hands. Really, the choice to buy or not to buy always rested with consumers, but some companies mistakenly believed that they could lead or sway consumers by blanketing the world with advertising.
The fragmentation of the media means that people are not watching one of three news channels during dinner at 6pm or deciding between a few major magazines. Now, everybody is looking for messages and products that are tailored specifically for them. And although it sounds chaotic, this is actually a good thing. Your next paying customer is not expecting you to knock on his or her door. They are actively seeking you. It is up to you to make sure that this person can find you.
People still tend to go with the recommendations of friends, relatives and sometimes even strangers. While search engines are not something people would call “a trusted friend,” they still pay a lot of attention to what search engines have to say about the companies in a certain field. A search engine basically makes recommendations based on the information that it has gathered after combing the internet. It takes the search terms that internet users type in and compares them to what it has found on various websites, looking for the closest match. Search engines also take into account how many other internet users have looked at various sites too. While this is a very simple breakdown of what search engines do, you can see how they act to recommend websites and why you need to get their attention.
Increase Visibility can analyze your website to see if you are using the kind of keywords that will lead eager customers to your site through the various search engines. If you are the best in the world, but they cannot find you, this does you no good. You want to make sure that customers can find you based on common themes.
At Increase Visibility we work to get you in place to be seen by those searching eyes. And to reach those human eyes, you first have to get the attention of search engines. We will determine the keywords that will get you noticed, implement these keywords as part of an SEO plan and report back to you with the results.
