An international powerhouse in IT research recently issued a report which stated that online retailers would see the most improvement if they focused on SEO instead of trying to build a website with all of the bells and whistles.
This by no means indicates that they are telling people that how their website looks and function is of little importance. They were also not saying that site design means nothing. You want to get more visitors and make sure that when they come to your site the stick around and maybe even return. However, depending on your business, getting new graphics or adding a video may not be the best way to do this.
What they are saying is that the best way to grow your business is to increase visibility and get your name out there. Even if your website is rather plain-looking, as long as it is not sloppy, it makes more sense to build web traffic than it does to spend tons of money revamping a website that is not drawing a lot of visitors. This is one time when saying, “if you build it, they will come” does not necessarily work all that well. Putting a site up on the internet brings no guarantees.
And be aware that this notion is catching on among online retailers. A different research firm polled Shop.org members and found that 70 percent of the retailers who responded indicated that they plan to keep or increase their budgets for online marketing. That means a majority of your fellow online storekeepers will not be slashing their online marketing budgets or doing less to reach people via the internet. They will be doing more and more to got to customers online.
If you want to know more about how you can increase your online visibility, reach more customers and boost sales, let us help. Start with our free website analysis. This will allow our trained technicians to see what the search engines see and determine what needs to be done to improve the success and top positions of your website. One of our experienced search engine consultants will email you the findings within 24 hours of your request and then contact you to discuss your options and how we can help you increase your revenue this year from your company website.
