Slate, an online magazine, recently published an article declaring that desktop computers are obsolete. The author says that no longer will people have a large, clunky desktop computer as their “personal computer.” Instead, we will use laptops as our main computers, while also maintaining an array of tablets and netbooks as well. People who oppose this idea point out that at the moment, it is not easy to transfer data and settings to different laptops and tablets, even with the benefits of WiFi.
Even if you do not see a future with no desktops, you have to admit that we are spending
more and more time online. Even people who have no PC at home may spend a lot of time
accessing the internet using a cell phone, which is in a sense, a kind of personal computer.
When we are thinking about website optimization we sometimes forget about all of the ways to reach people. Cell phones with internet capability are an added tool that people use to find what they want. Often, if the are on the go, they will need to access and process this info fairly quickly, so seeing a link to your business might help them make a split-second decision.
With all of these people online all the time, you have a captive audience. Even if they
do not spend a lot of time viewing websites on their cell phones, a lot of people do use search engines on the phones to get information. A pay per click ad campaign could help make sure that links to your business are among the first people see. It can also help your site’s search engine ranking, which will also push you to the top of the list. Someone viewing search results on a cell phone may not have the time or inclination to scroll through all that they see, you you want to be among the first, if not number one.
And at Increase Visibility, we know something about being at the top of the list, since we were recently named Number 1 seo company by TopTen Reviews.com. Call us at. We’d be happy to talk with you about how we can help you with SEO.
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This Week In Digital: Branding, The Mommy Blogger, B2B and Social, Video of the Week
Here is this week’s episode of This Week in Digital with Increase Visibility. As you can see, Mike was missing today, so we had Natalie help us out. We like to call it “The Girl Episode”! Shut Up About Yourself No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of Read more →
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8 Tips on How To Grow Your Customer Base with Local Marketing
Businesses are seeing exponential results in Local Marketing. Local marketing is key for any SMB, Enterprise level business or Multi-unit Franchise. As more and more of us turn to location based services to rely on directions and local reviews, it is imperative to align your brand and core message with a consistent and non-varied set of information. A successful Local Optimization campaign relies on absolute consistency and expertise in technology. Make sure you do it right the first time, or hire a firm like Increase Visibility to manage Read more →
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Yesterday’s Top 3: Ranking for Google Places, Social Reviews and Why Pinterest
Welcome back to Yesterday’s Top 3 after a 72 hour break, hope everyone enjoyed their St. Patrick’s Holiday Weekend. As you can see, I’m still sporting my green because I’m still Irish ;) It’s also Infographic Monday and this week we have a couple more images that make understanding data easy to consume. How to Improve Rankings on Google Places No matter where you go online, it’s still about integrating keywords. Google places gives more authority with their product or service in their category and description. Interesting note Read more →
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