Just last week, we saw an interesting article online–it was about communicating with an SEO consultant. One point it made was that when you are contracting with someone for services, it is a good idea to be clear with them about what you want so that they can do their best to deliver. We agree with that. Although, we do know that sometimes you can be sure of the results you want (increased online visibility) without really knowing what you want to do to get there.
Part of what we do is help you outline what steps it will take to achieve the results you want. For example, if you really want to increase your website’s traffic quickly, you can initiate a pay per click advertising program and also use organic search engine optimization methods for sustained growth. Or you may not be at all interested in seeing quick results, but you do want to spend more time and energy on building relationships with customers and other businesses through organic SEO.
Another thing this article did was to define a lot of the basics of SEO. Again, there is nothing wrong with arming yourself with information so that you are not dazzled or fooled by a company that seems to know a lot but fails to deliver.
At Increase Visibility, we are impressed with clients who know their stuff. We also have no problem educating clients who are not well-versed in SEO terminology because we consider this part of our work. Whether you come to us knowing a lot or a little, our main goal is to help you succeed and to ensure that you are getting the most out of the energy and resources you put into your online marketing campaign.