In SEO, As in Life, Image is Everything, Part 2

As we mentioned earlier this week, we do not want you to forget about making the most of the images on your website. Increase Visibility is a top California SEO service, and as our name states, we are concerned with making companies more visible on the internet. Visibility includes both the text and the images that website users see.

Add words to your pictures. In the last post, we advised you on the importance of captions. When your pictures are accompanied by keyword dense descriptions, this makes search engines pay attention. Well, here is some additional advice for those of you who use Java script: If you feel that Java script is something that you really want to use in image maps or image links, do not forget to add text links on that same page. You want search engine spiders to be able to find all parts of your website. Do not let some pages be “SEO sleepers” because there are no text links.

Give Google the heads up. When you activate the “Enhanced image search” that is in your Google Webmaster Central account, you are giving Google the signal that you definitely want images from your website to be searched. Since Google has updated its search results to be more inclusive of both text and pictures, you want to be sure that your website can be found by people looking for text or images. An image may be the bait that leads someone to explore your website further, but this cannot happen if they do not know that you are there.

Open a gallery. If it makes sense for your website and your industry, why not have a separate page that is just images? It could be images from industry events or any other collection of images that you think are interesting and useful. And of course since you will be including relevant captions, an image gallery will do double duty to attract people who type in related keywords as they search for text or pictures that relate to your industry.

In California SEO, as in SEO everywhere, “image is everything,” so be certain that all aspects of your website—the words and the pictures—are tailored to bring you the best organic SEO returns possible. If you need help call California SEO experts, Increase Visibility at 877 SEO ADVICE (877-736-2384).