As we mentioned earlier this week, we do not want you to forget about making the most of the images on your website. Increase Visibility is a top California SEO service, and as our name states, we are concerned with making companies more visible on the internet. Visibility includes both the text and the images that website users see.
Add words to your pictures. In the last post, we advised you on the importance of captions. When your pictures are accompanied by keyword dense descriptions, this makes search engines pay attention. Well, here is some additional advice for those of you who use Java script: If you feel that Java script is something that you really want to use in image maps or image links, do not forget to add text links on that same page. You want search engine spiders to be able to find all parts of your website. Do not let some pages be “SEO sleepers” because there are no text links.
Give Google the heads up. When you activate the “Enhanced image search” that is in your Google Webmaster Central account, you are giving Google the signal that you definitely want images from your website to be searched. Since Google has updated its search results to be more inclusive of both text and pictures, you want to be sure that your website can be found by people looking for text or images. An image may be the bait that leads someone to explore your website further, but this cannot happen if they do not know that you are there.
Open a gallery. If it makes sense for your website and your industry, why not have a separate page that is just images? It could be images from industry events or any other collection of images that you think are interesting and useful. And of course since you will be including relevant captions, an image gallery will do double duty to attract people who type in related keywords as they search for text or pictures that relate to your industry.
In California SEO, as in SEO everywhere, “image is everything,” so be certain that all aspects of your website—the words and the pictures—are tailored to bring you the best organic SEO returns possible. If you need help call California SEO experts, Increase Visibility at 877 SEO ADVICE (877-736-2384).
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This Week In Digital: Branding, The Mommy Blogger, B2B and Social, Video of the Week
Here is this week’s episode of This Week in Digital with Increase Visibility. As you can see, Mike was missing today, so we had Natalie help us out. We like to call it “The Girl Episode”! Shut Up About Yourself No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of Read more →
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8 Tips on How To Grow Your Customer Base with Local Marketing
Businesses are seeing exponential results in Local Marketing. Local marketing is key for any SMB, Enterprise level business or Multi-unit Franchise. As more and more of us turn to location based services to rely on directions and local reviews, it is imperative to align your brand and core message with a consistent and non-varied set of information. A successful Local Optimization campaign relies on absolute consistency and expertise in technology. Make sure you do it right the first time, or hire a firm like Increase Visibility to manage Read more →
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Yesterday’s Top 3: Ranking for Google Places, Social Reviews and Why Pinterest
Welcome back to Yesterday’s Top 3 after a 72 hour break, hope everyone enjoyed their St. Patrick’s Holiday Weekend. As you can see, I’m still sporting my green because I’m still Irish ;) It’s also Infographic Monday and this week we have a couple more images that make understanding data easy to consume. How to Improve Rankings on Google Places No matter where you go online, it’s still about integrating keywords. Google places gives more authority with their product or service in their category and description. Interesting note Read more →
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