On Monday, we talked about how entering the world of Twitter without a little guidance can be like jumping into the pool without your water wings. Twitter does not have to become overwhelming and over time you may find that it is actually very helpful.
Twitter poses the question “What are you doing?” and then limits you to 140 characters in which to provide the answer.
Business works on connections and if you are genuine, people will be drawn to you. Ask to follow people and give them permission to follow you, if you think it will be beneficial. Aim to post often enough, but not too often. It will take a little time before you find your comfort level. Obviously, a post every 5 minutes is too much, yet posting once a month means you won’t gain a lot of momentum.
But be warned: If you are using Twitter for business, it is not a confessional. You probably would not always tell a client exactly what you are doing over the phone or in an e-mail. Keep that in mind while you are using Twitter.
Last week I went to a networking event where a woman noted that some people seem rather whiny in their Twitter posts. Think about the sum total of your posts and put your best foot forward. You can be human and admit a bit of frustration, but if you use Twitter to vent constantly, people will be turned off.
Instead, use your Twitter account as a way to publicize your new and existing products. Let people know about the new, exciting things you are doing. You can also use it to link your company to current events.
While it is true that all of your customers may not flock to Twitter, know that the ones who do are people who like to stay on top of things. These are people who are likely to help spread word of mouth quickly to their contacts when they learn of something new. You want to harness the power of these connections to get the word about your products and services and grow your business.
Since you may not reach all of your customers through Twitter, you still want to keep the other components of your web marketing plan going at full speed too, Increase Visibility can help you do this. We specialize in Search Engine Optimization, but we have a full menu of services to make sure you and your business get noticed.
