Not too long ago, a marketing guru came to speak at a rather prestigious venue in town and boldly declared that the press release as we know it was dead. Making this rather surprising announcement of course produced its desired effect: it threw the room into a tizzy. The blogger in the back of the room of was blogging and twittering the event of course sent out that information immediately. Within a few seconds the speaker had a whole roomful of people and possibly untold numbers of internet users buzzing about his latest prediction.
What he had done, in essence, was use a verbal press release to create instant buzz. So really the press release is not dead, but it may appear in different forms. And this was essentially what this marketing guru went on to say after he grabbed everyone’s attention with that opening headline.
And really, the press release is not dead because people still use them and continue to expect companies to produce press releases outlining news and developments.
The writers at Increased Visibility have more than fifteen years of experience with creating attention-getting press releases. When you combine this with our firm’s knowledge of how to optimize a press release foe the web, you will get results. The press release has evolved over the years. There was a time when people would mail press releases. Then they would fax them. Now press releases go out over the web with relevant, quality reciprocal links.
These days press releases put out on the web serve a dual purpose: They inform readers about your latest news and give them an overview of your organization while at the same time they serve to better your ranking with search engines. Having an optimized press release on a newswire service that includes links that lead back to your website serves will do wonders for your search engine optimization. An optimized press release can further help a business’s search engine ranking when they are placed on the business’s website thereby increasing the website’s size and content. For a search engine, the bigger the site, the better it is.
Increase Visibility offers different levels of press release services. Call 1-877 SEO ADVICE (1-877-736-2384) to learn more about how we can help you to expand your reach through press releases.
