For those of us who are very careful consumers, we take the time to do a little digging before we get ready to spend money on a product, especially a big-ticket item. We want to know something about the company that makes it, how it is made and whether or not an organization we want to give money to is known as to be trustworthy.
Any company worth its salt knows that even if they complain that the buying public is fickle, they still have to do their own research to retain their customer base and attract new consumers. Not knowing the tastes, preferences and internet habits of your customer base can hurt your business.
Take the case of Tropicana. After spending millions of dollars on a new package design, they learned the hard way that sometimes people do not like if you mess with a good thing. Who could have imagined there would be such an outcry about the packaging of orange juice? And yet there was, so much so that Tropicana ended up scrapping the new multi-million dollar packaging and promising to bring back the old design. Even the publicity they likely gained from the debacle probably won’t offset their frustration at having spent all that money only to keep the packaging they already had. They increased their visibility, but not in the way they had hoped.
Increase Visibility can help you get noticed on the internet, in a good way. We believe that a solid website marketing plan includes accurate, timely and complete reporting on the campaign – daily, weekly and monthly. Information is power and the more you know about the people who visit your website, the more empowered you will be to assist them.
Our marketing plans will give you:
1. Historical Reporting
-Get website statistics about who is visiting your web site, including the browsers they use, which operating systems they run, what countries they are in and what languages they speak.
-Find out what time of day people traffic your web site and when bottlenecks occur.
2. In-depth Analysis
-See how visitors navigate within your web site.
-See how many orders were placed by marketing campaign, search engine placement or other search engine marketing techniques.
-Get graphical analysis of traffic trends.
Call Increase Visibility at 877 SEO ADVICE (877 736 2384) to learn more about how we can help you keep up with internet users who visit your website.
