Linking SEO to Real-Life Networking, pt. 1

Increase Visibility is a professional California SEO firm and we are in the business of helping businesses shine on the internet.

In the physical world, you rely on connections (or links) to other people and things are no different online. In fact, of you think about the successful ways that you link to people in real life, then you can transfer those skills to your efforts to build your business online.

Sometimes people approach us for help and after talking with them it is clear that they have received conflicting and erroneous information on what it takes to attract visitors to your website and get them to return. We want to bust some of those myths–

Myth: Outbound links will ruin your page ranking
When you have relevant outbound links on your site, you are ‘sending people away’ in a sense, but it will not take away from your page rank. Whoever clicks on an outbound link on your site is already there, so they have already patronized your website.

If you told someone about someone you knew who could help them, do you think that person would then ignore you forever? No! That person may come back to thank you. Or that person will come to you again when then need advice or information, since you were so helpful the first time. It works the same way online. Don’t you go back to visit websites that you found helpful? Providing useful links to related sites established your company as a resource that people will want to return to time and again.

Myth: Only link to pages with high page ranks
In high school, sometimes an unpopular kid would try attach themselves to a popular kid to raise their own profile. Even if the popular kid did not tell the unpopular kid to scram, the association did not mean that the unpopular kid suddenly got asked to every party. That kid would have done better to find other kids with similar interests who genuinely liked him or her.

In the online world, linking to pages with high page ranks does not always bring promising returns. Some less than reputable California SEO companies will show you complex terms to explain just why you need to link with pages of a certain rank and they perhaps may ply you with exaggerated guarantees. Really, what you want to do is link to pages that are relevant. Do not get so hung up on page rank that you link to low quality pages because then website visitors will doubt your judgment and wonder why you recommended pages that are not useful.

If you are looking for help with California SEO, call Increase Visibility at 877 SEO ADVICE (877-736-2384).