Linking SEO to Real-Life Networking, pt. 2

Earlier this week, we looked at busting some myths about linking to other pages. There is a lot of misleading information out there. As an award-winning California SEO service, we have clients come to us after they have received unhelpful advice from California search engine optimization companies that do not have their best interests in mind.

We want people who turn to us for help to see the connection between the promotional actions they take in real life and the ways that people promote themselves and their business online.

Myth: You can build permanent links
The only constant in life is change. In real life, your friends may move and your business contacts may decide to switch fields. The same thing happens online. There is no guarantee that you or anyone else will remain just as you are now.

You have no way of ensuring that sites that agree to link to you will remain as they are. What you can do is ask them to agree to at least keep the link to your site for a set period of time. And in return, you should also agree to make sure that you keep links to other organization’s sites up for a set period of time if they request it.

Myth: Reciprocal links aren’t helpful
While it is true that you cannot rely solely on reciprocal links to bring in loads of website viewers, this does not mean that they do not contribute to improving ranking. If you link to a site and they decide to return the favor then both sites get increased exposure and this is a good thing.

In the offline world, people trade goods and services all the time. Their business may not survive based on these exchanges, but they can make a difference. In business, you have to market constantly and reciprocal links are just one of the many ways to get the job done.

The idea that things will only work for you if you do your best to keep everything to yourself does not work in real life and it does not work for SEO either. Judiciously linking to other websites can be boost for your business.

If you are looking for a California search engine optimization company, to help you increase SEO and get better page rank, look no further than Increase Visibility.