Search engines are built by humans and just as people can detect when a sales pitch is too intense, search engines do the same. So if the text on your website seems unnatural, the search engines will notice. Just as a person will be turned off by an overly eager salesperson, search engines will penalize you if your website is just stuffed with keywords.
While you certainly cannot just fill a page on your website with the keywords that will boost your SEO success, you can write copy for your website it such a way that you make the most of those keywords. It isn’t repetition of keywords that makes a difference, but good use of them that will improve search engine optimization.
Use your keywords as anchor text. The days when you would highlight the words “Click here” are gone. Instead, use those keywords as anchor text for links to other pages on your website. Well-places anchor text will do a lot more for website optimization than using a keyword for every three words on your website.
You can also make the most of the fact that the anchor text is a focal point by making the text surrounding the anchored keywords does a good job of describing the keywords.
Instead of saying “We have widgets on sale,” you can write “We have a selection of over 200 easy-to-install widgets on sale.” If the word “widgets” is your anchor text and the eye of an internet user is drawn there anyway, why not make the most of it?t
Of course, it will be difficult to figure out how to make the most of your keywords if you do not know what they are. If you do not know what words internet users plug into search engines to find you or your competition, Increase Visibility offers a competitive keyword analysis and other search engine marketing services.
