Picking the right search terms for your website it critical to the success of the site.
So the question becomes:
Where do you start when you are choosing the best keywords to optimize you site for?
The way we approach finding the best keywords to optimize, is by understanding your customer and prospects… ask yourself “what would they type into Google if they were looking for my product or service”.
People are looking to solve a problem or for information.
Throw away your company name for this exercise… you really don’t matter online. Your customers can find you – you want your site to attract new customers.
If you have an attractive answer,(which I like to think of as your ‘offer’) they will want to know more about you before they buy. Keep the information about your company in the About Us. In fact, put effort into this page – it’s where you can tell your story.
Your home page is about products, services, information and an offer. And the fewer choices, the better. It’s well know that when you give too many choices online, people will make NONE. Focus on the best product or service that a new customer would want to buy from you.
Once you have your main offer on your home page, information about the benefits of what you have to offer for a problem, and copy describing your solution… it’s time to do the research on the right optimization keywords, or search phrases, to use to optimize your copy and webpage code.
You optimize to keywords on your page – if they aren’t there, you cannot rank.
We’ll do the research for you – all we ask is that you put yourself in your customer’s shoes.
Let us know what they would search for, and we’ll find the right keywords to optimize for. Usually the research will uncover niches that are easy to capitalize on, and also the terms that will give you the best return on your investment.
There is no sense in optimizing for terms that will take forever to get ranked under.
It’s good business to optimize your keywords for the terms that will bring you the most traffic of qualified prospects.
Give us a call if you’d like to talk about the optimization of your keywords for your website.