Though Linkedin may not be the first social media platform you would choose to gain exposure through, the recently launched upgrade to the company profile pages have the potential to make Linkedin a more powerful social site for business.
Linkedin company profiles now have the ability to reach your audience in a much wider scope than before. The once-individually focused social site is reaching out to companies with an intelligent and interactive profile almost resembling a mini website, in hopes of adding more to their already 90 million users.
Though there has been some criticisms about the new version, I think the features offered are incredibly smart marketing tools that work well for entrepreneurs and companies alike.
Below is a quick list of the new features offered as well as a photo to more clearly illustrate just what Linkedin has done with their new profile design.
• You will be able to add a logo to the heading of your profile.
• A section for job offerings and listings will be available.
• Add contacts and include contact information for each.
• Below your logo, an option to add a paragraph about your company.
• Under a new “Products and Services ” tab, you are able to post a description and relatively large photo of each item or service offered.
• Probably one of the more exciting features is a rotating slide where you are able to upload a banner which is linked to your site as a sort of landing page and lead generator.
• A section of your profile is built specifically to display a video from YouTube. If your company dabbles with the power of videos or clips, this option has hefty potential.
• An area with administrative access for customers to add testimonials and recommendations.
• Through the ability to offer add campaigns you will be able to generate leads and traffic. Each company is allowed 15 campaigns at a time.
• Analytics are always helpful and Linkedin is now offering charts and graphs of tracked and monitored numbers. What’s even better is they’ve designed it so you can compare your company’s numbers, traffic, visitors etc to a similar company to yours.
This is an exciting and nicely executed option for companies who benefit from social media.
After this launch it wouldn’t be surprising if Linkedin become a better business to business alternative than Facebook.
