Since you only get one chance to make a first impression, you want to make sure that your landing page is top notch.
The idea of “landing” evokes travel, such as an airplane flight. To take this notion back even further, it reminds us of the days when people’s main mode of transportation across large bodies of water was ships. Landing or finally sighting land after a long journey was quite welcome. Explorers were not likely to turn around, even if they were not thrilled by what they saw when they first came ashore.
The same is not true of internet users today. With so many options and the ease of web navigation, they can turn away from your website without a second thought if nothing entices them to explore further.
There are a number of ways to figure out if your landing page is working, but the methods tend to fall into two categories: testing it using previous and current statistical data or testing it by having users experience different versions.
When you test out a landing page using data, you can analyze what lead users to your website, examine demographics and look at the kinds of website visitors who became paying customers.
Testing your landing page with current users can get to be a bit complicated. You can make it so users have to go through more than one version of your landing page and use data gathered to see which one appeals to more people. This can be as complex as you wish–with two landing pages or more and with any number of variables among the different landing pages.
Increase Visibility recently earned a Number 1 SEO firm distinction from TopTenReviews.com and we can help you with search engine optimizing for your landing page and your entire website.
