Web marketing doesn’t start and end with development of a website. You can have a dynamic looking website with lots of bells and whistles; but if no one finds it, your web marketing program is dead in the water. Search Engine Optimization (SEO) is the solution. SEO is a multi-step process that maximizes your Internet exposure by optimizing your website to better target major search engines. The resultant higher search ranking ensures that your website appears in the critical first 10 to 20 sites listed when potential customers perform a search for your product or service.
SEO is a proven method of increasing online traffic, business exposure and sales. To meet the individual needs of our clients, Increase Visibility offers three graduated levels of search engine optimization, all of which include: website optimization, social media marketing, directory submission and custom reporting.
Bundle A.
Keyword determination is the first step in optimizing a website for search engine placement. Keywords that are incorporated into your site during optimization to current search engine standards. At the Silver level, up to 10 traffic-driving keyword phrases are promoted.
To improve social media presence and drive more traffic to your site, we build link popularity by posting comments about your products and services on relevant blogs. We promote your company on social bookmarking sites and will submit whitepapers you’ve created to the top article marketing sites.
To generate site traffic and build link popularity, we submit your website to key Internet and industry-specific directories. In addition to the top free directories, the Silver level includes submission to two primary paid directories.
Real-time web analytics provides you with valuable data about website traffic 24/7. A monthly report tracks keyword positions, pay per click activity (if contracted), and traffic statistics.
Bundle B. In addition to Silver services, the following additional services are provided:
Up to 15 traffic-driving keyword phrases are promoted.
Podcasts you have created are submitted to podcast directories and popular social media sites like iTunes. Raw audio files can also be formatted. Formats downloadable from your website can be created.
At the Gold level, your website is submitted to three paid directories.
Bundle C In addition to Silver and Gold services, the following additional services are provided:
Up to 30 traffic-driving keyword phrases are promoted.
Video marketing is added to the social networking mix. We compress, convert and promote your raw video feeds on your website and top video marketing sites, including YouTube and Break.com.
At the Platinum level, your website is submitted to four paid directories, including Business.com.
Customized packages and add-ons are also available. Visit the Increase Visibility website to view SEO optimization program specifics.
